Lessons Of A Lashpreneur

I recently had a podcast listener, Lilly, write to me asking for help to get more clients. She shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar?   I invited her to come on the podcast to get some coaching and work through what may be happening in her business to get the lackluster results she’s been experiencing.   This episode helped her get clarity on what her current sales and marketing process is (spoiler alert – you ALL have a sales and marketing process you’re using – you likely just aren’t aware of what it is which means you can’t improve it) and where there’s room for improving her process to get closer to converting more clients. BONUS – in this episode I also share a killer influencer marketing strategy that I’ve never shared publicly before (shout out to Society members who have had this strategy for years!). We also hit on a major mindset shift that’s likely been holdi

In this week’s podcast episode I’m sneaking you into a recent Coaching + Coffee call that I host once a month inside of my group business coaching program for solo beauty biz owners, The Lashpreneur Society. Inside of this episode - you’re hearing real life coaching conversations from my members and getting a feel for how we tackle marketing, growth strategies, overwhelm, goal planning and simplifying your business’ growth!   Here are some of this episode’s highlights: [08:17] Member, Kimberly, asks if she should start planning holiday marketing now [14:48] Member, Georgette, asks how she should structure her booth rental agreements so she can go on maternity leave! [18:12] Member, Angela, is battling some major overwhelm and can’t figure out how to get more time back and quit her soul-sucking franchise job [55:59] Member, Shelby, lost 6 out of her 16 clients last month and is freaking out about how to replace them   If you’re ready to take your business from Overlooked to Fully Booked and you want to join

In this week’s episode we’re busting through 3 of the most common myths I find people have about becoming an educator! And if you’ve ever chewed on the idea of moving on from providing lash services to becoming an educator - I want to give you the real, real of what becoming an educator in our industry REALLY looks like. I’m going to share the 3 most common beliefs I hear from students and followers when they’re asking me about how they can become an industry educator.   Episode Highlights: [01:14] The Typical Lash Artist “Success Path” Beyond the Treatment Room [04:45] Myth #1: There’s more money in becoming an educator [10:31] Myth #2: I’ll be able to mentor and pour into a women’s professional development as an artist  [13:17] Myth #3: I’ll be able to travel the world as an educator [15:24] Marketing struggles in education [18:01] Building a team vs becoming an educator   If you recognize that maybe being an educator is NOT the solution for your next steps in business and you’re considering building out

In this episode I share my Google Maps analogy to explain the importance of clarity in achieving business goals that makes goal planning CLICK for my students. Without a clear destination, it's impossible to determine the fastest and most effective route to the successful business you’re trying to create. I’ll also help you get clear on defining success on your own terms and how it impacts decision-making and I’ll highlight the role of a coach in providing guidance and accountability.    Episode Highlights: [01:45] Introduction to the Google Maps analogy for business goals [02:30] Importance of clarity on the destination [03:20] Defining success in your own terms [04:49] The role of obstacles and adaptability [07:44] Making informed decisions based on the desired outcome [10:04] The value of having a business blueprint before exploring new ventures [11:17] Embracing clarity as the key to effective decision-making   I encourage you to gain clarity on your business goals before making important

In today’s episode, we dive into a powerful strategy to increase sales and create urgency in your marketing efforts. Understand the importance of communicating the value of your services and pricing them accordingly. You’ll also learn about the EFFECTIVE way to use discounts in your business using scarcity marketing and steps on how to implement them in your business cause creating a sense of urgency can prompt customers to make decisions they’ve otherwise been chewing on for months and months.  If you’re ready to stop trading your time for money and you’re itching to grow your business without growing your time spent in it - DM me #HIRE on Instagram and let’s chat about how you can stop trading time for money with building a team.   Episode Highlights: [05:23] Understanding the value of your services and pricing them accordingly. [10:01] Creating urgency with scarcity-based discounts. [10:46] The importance of attracting repeat clients for consistent sales. [11:40] Breaking down sales goals into acti

Join me on a profound journey of self-discovery and acceptance in this enlightening episode as I share the transformative power of true healing and the beauty that lies within our scars. Many of us carry hardened shells over our wounds and childhood experiences, afraid to let them fully heal. But imagine a life where pain and fear no longer controlled our decisions, where emotional wounds become scars that no longer cause us distress. This episode offers hope and guidance, urging us to embrace our scars as symbols of strength and growth. Whether you've experienced Big T traumas or Little t traumas, this episode encourages you to acknowledge and accept your past, knowing that it has shaped the person you are today and that you don’t have to carry the pain and hurt with you. Take a step towards healing by seeking trauma-informed therapy or coaching or DM me if you’re interested in learning more about Somatic Breathwork which has been the most powerful tool I’ve used to overcome major fears, panic, anxiety and t

Get ready to take your lash game to the next level at Lash Con 2023 where I’ll be closing out the conference on how to Turn Inspiration into Action! In today’s episode, I’ve invited LashCon organizers and fellow Lash podcast hosts Paul and Tussanee Luebbers on to spill the beans on why attending conferences like LashCon is a game-changer for your career. We’ll chat about the power of networking with fellow lash professionals and the importance of implementing what you learn to fuel long-term growth. They also share their insights on personal reflection and celebrating your progress as a business owner and even how you introverts can maximize your Lashcon experience. Lash Con 2023 will be held in Anaheim, California, just a stone's throw away from Disneyland. With ticket prices starting at $647 and a budget-friendly payment plan available so there's no excuse to miss out! Rub shoulders with industry experts, uncover cutting-edge techniques, connect with like-minded lash lovers and MEET ME in person on October

In this powerful episode, we delve into the challenges that salon owners face and how they can break free from the time-money trap to experience true business growth and fulfillment. Join us as we uncover the mistaken beliefs that hinder success and explore practical strategies to overcome these challenges. Main Challenges Faced by Salon Owners: Overwhelm and Lack of Structure: Many salon owners wake up feeling attacked by the demands of their business, lacking a solid structure and accountability to guide their day effectively. Ineffective Team Management: Hiring team members who lack integrity, punctuality, or the ability to represent the brand properly can be a recurring issue, affecting the salon's reputation. Trading Time for Money: Salon owners often find themselves trapped in the cycle of trading their time for money, limiting their growth potential and leading to burnout. Bottlenecking and Mindset Blocks: Being the sole decision-maker and not delegating effectively can hinder business growth,

Discover how Momentum Mastermind member, Irina Rudman, transformed her business and achieved remarkable success in just FOUR MONTHS of being in the Mastermind! By embracing a mindset shift and building an effective team, she doubled her sales, increased profit by 30%, and gained time freedom where she is taking more and more time off - and she’s actually has time to be bored?!? This inspiring episode unveils Irina's beauty biz journey and provides valuable insights for you lashpreneurs seeking business growth and more work-life balance by building a team.   Episode Hightlights: Learn how Irina doubled her sales and increased profit by 30% while working less. Explore the newfound time freedom that allowed Irina to prioritize family and have a personal life. Unveil the secrets behind Irina's success: investing in herself and her business. Learn how being more available to work ON the business, outside the treatment room, catapulted Irina's business. Hear Irina's advice on whether or not she would inve

In this episode, Kimberly Johnson of Mandala Beauty in Lehi, UT, shares her inspiring journey from business burnout to growth through the Momentum Mastermind program. Join us as we explore the struggles of staying stuck and the breakthroughs that come from embracing change. Kimberly's story reveals the true discomfort of staying in your comfort zone, and the "nail" that kept her trapped in struggle and survival mode. Through the Momentum Mastermind, she found a supportive community that provided the motivation and courage to take steps towards healing, hope and healthy business boundaries. There is power in a community of like-minded women who want your success and growth as much as their own and Momentum Mastermind offers just that! Listen to just how Kimberly transformed her mindset, her marketing and her team management with the support of her fellow Masterminders that guided her and offered her support  during some MAJOR challenging times she faced in her business. If you're ready to break free from burno

Today I’m doing something that I’ve NEVER done before… … and that is interviewing the team members of one of my former Momentum Mastermind members (and now coach) Victoria Parrish. Say whaaaaat? That’s right - her employees spill the beans on what it’s really like to work for Victoria, how the team culture is, and how their experience working for Lashtastic Lounge compares to the toxic work environments from their pasts. Hearing their perspectives was extremely eye-opening and a bit emotional.

On today’s episode we are featuring Season 3 Momentum Mastermind member, Susie Montanez of Lash. in Twin Cities, Minnesota. Susie shares her journey of having a home based lash extension business, moving to a commercial location as a solo artist, then hiring her first team member and more recently - opening up a second location! Susie joined our high level coaching program, Momentum Mastermind, in January and so far… has increased her sales by 40% from last year AND Susie has pulled back to only working in the treatment room 2-3 days a week

Today’s episode is going to blow your mind!! In this episode, we sit down with Demi Papastamatos, owner of two lash studios in Denver, who experienced 3 EMPLOYEES WALKING OUT ON HER right after she had her baby!  Yes, you read that right. But don't worry, it's not all bad news. Demi joined the Momentum Mastermind program and got the SUPPORT she needed to turn things around and build a better business - with stellar employees - who align with her mission, vision, and values AND she knows exactly how she's going to minimize the possibility of a salon walkout from happening again. During our chat, Demi talks about how - prior to joining the mastermind - she made business decisions based of emotions and would REACT to problems that arise - instead of making decisions based on data and numbers from the business. Our Momentum Mastermind program helped Demi shift from being a reactive and stressed owner into an INCREDIBLE LEADER who has built a POSITIVE team culture where communication, accountability, and data guid

In this episode, we dive into the inspiring story of  Danielle Wright, the owner of Organic Wellness Boutique - who joined the Momentum Mastermind program after realizing her business wasn't as profitable as she thought.  She encountered every challenge you can imagine with her team and business expenses, but through the mastermind, she gained valuable tools and awareness to focus on growth and improve her business. During this conversation, she shares her personal journey and discusses the importance of having data to make informed decisions. She also emphasizes the positive impact of setting boundaries and FINALLY being able to take TIME OFF for herself and her family. We talk about the benefits of joining the Momentum Mastermind program, including the power of COMMUNITY, SUPPORT, and COACHING to overcome fears and obstacles. It can truly be a transformative experience if you trust the process and invest the time needed to make your businesses successful!! If you're ready to take your business to the next l

Let's get real for a sec. I know that crunching numbers and dealing with finances is not exactly the most exciting thing in the world… I mean, who wants to spend their Friday night looking at spreadsheets, amirite? But here's the deal - as a beauty business owner, understanding your numbers and tracking your finances is ABSOLUTELY CRUCIAL. Your owner’s pay comes from the PROFIT of the business. And in order to maximize your profit, you gotta focus on it from the get-go. That means understanding and tracking your finances like a hawk. Trust me, it will be worth it. And here's a little secret - your behavior around money doesn't magically change the more you make. Nope, you still gotta be responsible and manage your finances wisely - whether you’re managing $20,000 or $200,000. I know, it's not as fun as spending all your hard-earned cash on lash supplies and a fancy new chair, but it's what separates the successful beauty biz bosses from the ones who struggle. That’s why in today’s episode, I’m sharing the one

Welcome to what I’m calling “Lashpreneur Unplugged”.  In this inspiring and casual conversation, I sit down with my long time client turned Momentum Mastermind Coach, turned dear dear friend, Victoria Parrish and her husband, Chris.  In this episode, Victoria shares her journey of working with me -  starting as a 1:1 coaching client to becoming a Momentum Mastermind member and now our lead coach inside of our Society Xcelerator and Momentum Mastermind programs. It's a story of how support, hard work - and the power of breathwork - can transform your life. Victoria talks about her transformation and how the support and mentorship she received from working inside of our mastermind program has helped her to evolve both personally and professionally to experience less anxiety and more peace in her day to day life.  She explains how receiving coaching inside of our work together has allowed her to create the life and time freedom she always dreamed of, and how she is now able to give back and help others achieve t

If you’re like most beauty business owners - once you’ve reached a comfortable level of success in your business where you are fully booked and making the income you desire to make - you start to wonder… What’s next? Will I continue trucking along doing this same thing for the next 10 or 20 years? What does retirement even LOOK LIKE for a lash artist?? Is building a team the logical next step? If not, then WHAT? That’s exactly what we’re talking about on today’s episode. My guest today is Natalie, a lash artist from the UK with 7 years of experience in the industry. She works from home and loves her clients, but also knows she doesn’t want to be taking appointments forever. She reached out to me because she was feeling stuck in what the next step was in her business that would allow her to stop taking clients while still bringing in income and setting herself up for retirement. She says: “In the UK, our retirement age is about 67. And I know that there's absolutely no way at 67 years old, I'm going to want to

Are you thinking about creating a source of “passive income” - a.k.a income that doesn't require constant effort - in your beauty business? It may seem like offering more products, services, or becoming an educator can allow you to quickly and easily bring in the big bucks, but have you considered the time, money, and resources needed to produce that revenue? Investing money and time to research products, creating an e-commerce store, marketing the products and giving away products to get people to try it, etc - all happens before you've ever made a sale. Becoming an educator means establishing credibility as an educator, building an audience of people who trust you, creating your curriculum, then having sales convos to get a student to buy from you. THEN you actually can do the education part of teaching a student. Not to mention a whole hell of a lot of MARKETING to consistently get new students into your program.  These are all great growth opportunities in our industry - however - if you haven't had succe

Life can be tough, and sometimes your mind can feel like it's working AGAINST you… …but there's hope! You can learn to hack your brain and TAKE CONTROL of your thoughts. Did you know that the average person has 30,000 thoughts a day? That's a lot of mental chatter, and it's easy to feel overwhelmed by it. But, here's the thing: you are NOT your thoughts! In this episode, I’m going to teach you how to hack your brain to overcome fear-based thinking, anxious thoughts, and that feeling of overwhelm. And, let's be real, who hasn't experienced that feeling lately? I’m sharing practical tips and techniques - that I use with the clients I work with - that will help you take control of your thoughts and shift your mindset towards a more positive, growth-oriented perspective. If you’ve been thrown a curveball in your business or life…this is something you won't want to miss!   Episode Highlights: [15:28] Why do people stay in uncomfortable situations even though they know it’s not a desirable experience? [21:32] How

Which is better: a PEOPLE dependent business or a PROCESS dependent business? If you ever want to stop trading your time for money and not have your income and business growth tied to how much or how hard YOU can work - you might want to think about creating a process dependent business. Listen to today's quick episode to understand the pros/cons of each type of business.  And to help you get started,  I’m giving you a great actionable step at the end to create your very first business process to get you going!   Episode Highlights: [20:08] The importance of having time FREEDOM as a business owner. [22:17] How to stop trading your time for money.