Simon Scholes

In today’s social media podcast I discussed print and how it’s dead, or is it with Adam Redshaw? I believe that there’s such a huge opportunity in print right now if you get it right. Adams Links: Cards: http://ltl.is/SgCMx He's also a keen geocacher and writes one of the only geocaching magazines available and you can find out more about that here. Facebook: https://www.facebook.com/thegeocachingguy/ Website: www.thegeocachingguy.com My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. Email:

Let's be honest, it's what we all want. As much as we shouldn't chase vanity metrics, actually getting some engagement and interaction in our content is why we put it out there. The hope of increasing our brand awareness through that one post is the dream. So is there a way I can show you how to get better engagement on your content? My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon

One of the more common questions I get asked about social media is how often should I be posting......look as often as possible is a fine answer, but, sometimes that's simply not OK, so let's take a look at some sensible numbers for your brand and business instead. Facebook Twitter Pinterest Instagram LinkedIn My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twi

When I sit down with my clients I am often asked at some point in our initial planning meeting....what are memes. Then when they find out about them they struggle to understand the point of them and how they can improve their business and brand online. The thing is we've all consumed memes, we've all enjoyed them but why can't you and and your brand be the voice of authority in your area of expertise rather than someone else. If you're a mindset coach why the hell are you sharing Tony Robbins quotes, if your audience wanted that they'd follow him.....they want your content instead.

As brands and businesses we often forget social media is on all the time. So many big brands let alone smaller companies have a team who only work 5 days a week on their content. The problem is, if someone asks a question they expect a swift response, it's why platforms like Facebook reward you for responding to comments and questions within the first hour of them hitting your business page. So, what happens if you don't work on a weekend on your social media? Well you're firstly missing out on a whole new audience. 03:00 Social media doesn't work a 5 day week 07:50 How do you manage multi language content? 12:35 How do you do Instagram quiz questions? 15:30 How do you flip the camera on a facebook live? 19:00 Are timestamps important on YouTube? 23:10 Can a video be too long? My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in

THERE’S NO MAGIC HASHTAG We all see a lot of content from people who’re influencers, and this is not going to sit well with some of them, but I think it has to be said. I was just looking at another convention where yet again a group of so called influencers are being asked to speak to a bunch of kids about what it takes to be an influencer and how they did it. If an influencer was being honest with the audience, most of them have no clue what happened to make them fly other than making regular content. Brands, businesses, agencies, influencers…..nobody has a magic pill as to how to make a viral piece of content. Anyone who tells you or your business they know…..is talking utter bullshit. There’s no formula, there’s no secret way, or awesome hashtag that draws in an audience. It takes hard work, knowledge, and an open mind to learn from people who understand the platforms, a little. I am sick to death of seeing talks and conventions and influencers offer a MAGIC PILL for your $1000 if you do their cour

I get told so often, I don't know what to talk about in my content. So, what is it that's holding you back, nobhead syndrome? It's an excuse? What could it be? Well, how about you get over all your fears by actually planning your content ahead of time so you're prepped and ready to hit the ground running with your content. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77

Click bait is the bain of everyones life on social media. Be it dodgy adverts where you click to see what happens next, or thumbnails that draw you into content that isn't in the video on youtube and everything in between. So, the question is, should you be using clickbait to draw in an audience on your channel quickly? Of course not, but why?

I'm often asked how to increase engagement on your social media channels. One of the great ways is increasing engagement with competitions, especially if you're a B2C business. For the price of one of your products you could build a huge tribe of engaged audience members. You just have to be truly careful as to how you word your competitions so people get involved and stay engaged with your value. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.sna

Influencer marketing is banded around with such ease these days, but, does influencer marketing work for businesses? Well this isn't a simple answer and previously it was a lot less likely to work for a brand. However, now they are becoming more and more educated about how social media content works and how influencer content should perform as well. In todays live video, we discuss all this and talk about some of the agencies such as GOAT and Social Chain who can help you make sure you get the right influencer for the right campaign. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and

Thank you so much this week to the team from Abodde Housing for sponsoring the daily live broadcast and the content we make from that too. Be sure to check them out on the link: http://aboddehousing.co.uk/ When it comes to doing videos where you’re talking about a blog or a quick subject it’s always nice to have a structure, so here’s mine My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/sim

We've all done it in the past, kept checking back to see how many likes that photo got on instagram etc. Well it's about time we had a chat about how you should stop chasing vanity metrics for your brand or business. Having 1,000,000 subscribers doesn't always translate for example into you being an influencer, especially now, so let's talk about it in todays social media podcast My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbai

So many brands, so many businesses want to know the answer to this, which social media channel will build my business? The answer to this is a long one than you'd expect. Firstly though, do you know your avatar? If you don't know who your ideal customer, follower is, then how do you expect to 1. create content for them, 2. speak to them where they are. This is so important, especially as one channel out of them all will work better for you than any of the other, does this mean you ignore the rest, hell no, it just means you need to box clever. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take h

Getting the music right on your branded content is imperative, however, so is not being dragged through the courts for using the wrong stuff. So let's have a discussion about fair usage rights, and also most importantly, royalty free music and the different standards that are available for all budgets. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://w

Thank you to our sponsors this week Abodde homes, you can take a look at their website here: http://aboddehousing.co.uk/ So, today is May 4th, more commonly known and hijacked as Star Wars day. A day for Star Wars fans around the world to celebrate, but also for brands to get super creative with costly and none costly ideas to tag themselves into the special day. So, let's chat about how important using special days through the year could be for your content and how simple it can be to create someone if you have a marketing plan in place. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard wor

I was out taking photos today with my family on our morning exercise walk, and it got me thinking a bit more about the rule of a third visually, so I thought I'd have a chat about it and how it can improve your visual content, but also, the social media rule of a third too 1. Talk about you 2. Talk about the competition 3. Be SOCIAL on SOCIAL media. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.tw

Something I get asked about a lot is should I use Instagram or Instagram Stories. So today on the social media podcast I answer that question. You need to look at them almost as different apps built into one. Instagram is the place to show of your brand, keep it all on brand though. The content doesn't have to be perfect, but it should always be on brand, visually and also in the written content to go with it. Instagram stories on the other hand are different, they can show behind the scenes, and help create a more emotional connection between you and your audience. We live in a voyeuristic age, so showing BTS and how the workings of the business go really will give the audience a different view point of your brand. Also, they only last 24 hours too. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the

I often get asked why do I speak so much about video content and specifically how to do live videos. Well, live videos are such a powerful tool for a brand and a business, so here's a full episode of dazed, confused and generally buggered dedicated to live video for your business. Here's my tips for structuring your live: 1. Introduce yourself, nobody knows who the hell you are, and even if they do, the new people joining your channel will not, so make sure they know who you are, what you do, where you do it etc. etc. Don’t waffle on for ever, but, give them a good 60 / 90 second introduction to you and what you’re there to help them with 2. Once you’ve introduced yourself, it’s into the subject matter at hand, so this is your blog content, use the bullet points you’ve taken down to help you flow the story you’re talking about and make sure you’re giving value, but you know the subject matter well, you’ve researched it, written about it, it’s your arena and people are coming to learn not to laugh 3. Give

Today I'm simply answering your questions, talking about Instagram and the algorithm and also microphones you could be using with your mobile phones. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + - http://gplus.to/dailyperceptions ★ Websi

Todays podcast is very haphazard, it's also very visual so please feel free to go and watch the video content it's taken from, all about how to add subtitles to your videos. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + - http://gplus.to/dailypercep