Simon Scholes

Something I get asked about a lot is should I use Instagram or Instagram Stories. So today on the social media podcast I answer that question. You need to look at them almost as different apps built into one. Instagram is the place to show of your brand, keep it all on brand though. The content doesn't have to be perfect, but it should always be on brand, visually and also in the written content to go with it. Instagram stories on the other hand are different, they can show behind the scenes, and help create a more emotional connection between you and your audience. We live in a voyeuristic age, so showing BTS and how the workings of the business go really will give the audience a different view point of your brand. Also, they only last 24 hours too. My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the