Simon Scholes

THERE’S NO MAGIC HASHTAG We all see a lot of content from people who’re influencers, and this is not going to sit well with some of them, but I think it has to be said. I was just looking at another convention where yet again a group of so called influencers are being asked to speak to a bunch of kids about what it takes to be an influencer and how they did it. If an influencer was being honest with the audience, most of them have no clue what happened to make them fly other than making regular content. Brands, businesses, agencies, influencers…..nobody has a magic pill as to how to make a viral piece of content. Anyone who tells you or your business they know…..is talking utter bullshit. There’s no formula, there’s no secret way, or awesome hashtag that draws in an audience. It takes hard work, knowledge, and an open mind to learn from people who understand the platforms, a little. I am sick to death of seeing talks and conventions and influencers offer a MAGIC PILL for your $1000 if you do their cour