Podcast Neil Wilkins

If you are at a crossroads, here's what you can do about it. Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life crossroads. Crossroads are both exciting and daunting in equal measure. They can provide both opportunities and challenges. We believe the best way forward is to understand the context and life decisions and influences that brought you to the crossroads. Visit https://mindfulneya.net/life-map-by-neya/ to learn more.

In this episode I give you a 'fly on the wall' glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful Business Model and now positioning Purpose at the heart of the organisation framework for successful businesses of the future. We have moved Product up a level to its own position in the new marketing mix and have ensured that value creation is front of mind for marketers in their role both strategically and tactically. Let me know what you think at https://neilwilkins.online/2019/09/25/mindful-collective-update/

Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that's working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this? I talked to a multi-national company today who by their own admittance are completely product-focused. The consequence of this is that they speak a completely different language to that required to even begin the mindful business journey. But there could be a way to crack this tough challenge. Listen to my podcast and see if you agree.

I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to staff. I shared my view that I see AI as an opportunity to rid ourselves of the mundane to free up time to add value as intuitive and mindful humans.

If you are doing anything online you need to understand what's working and what's not as you build your digital profile through 2020. In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure you listen and watch what's most important to achieve your goals. It's all about the Return on Investment of your time, budget and energy, and digital analytics has a great place in your marketing armoury as you become more and more efficient online.

The beautiful thing about the simple fact that everything is within you, is that this gives you choice. You have ultimate choice about how you react and experience everything you encounter in your life. The moment you realise and begin to work with this understanding you can take control over external situations, people and scenarios and choose how little or how much you will internalise them. In this short podcast, I want to remind you of this simple yet profound component of mindful living.

This is a really important episode for me because I share how I define mindful living. It's not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life journey. This is why Sonya and I are creating Life Map by Neya. Join us in the first online course that introduces you to Life Map by Neya and take the first steps to becoming the best version of you. Visit www.mindfulneya.com for more details and to sign-up 

Journaling is a technique you can use for work and in living a mindful life. It's a fascinating, immersive and very personal experience. In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of reflection, mindfulness and capturing both practical and emotional things you encounter in your life. For more details, visit www.neilwilkins.online

As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need […] The post How to Plan a Marketing Launch appeared first on Neil Wilkins.

Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log into Linkedin? You are not alone. Linkedin is THE hot spot in social media […] The post Marketing 2020 Linkedin Organic Content appeared first on Neil Wilkins.

Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […] The post How To Prioritise Stakeholders appeared first on Neil Wilkins.

Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […] The post Digital Advertising in 2020 appeared first on Neil Wilkins.

In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […] The post How to Mindfully Prioritise a Busy Day appeared first on Neil Wilkins.

We all wonder how to stretch time. We’ve 24 hours available in every day and yet some people feel they are busier than others. Many people also believe that they will never complete everything they set out to complete. Time is our most precious asset and yet it often feels as though we never have […] The post How to Stretch Time appeared first on Neil Wilkins.

What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the best way to grow Instagram as a marketing channel? IGTV appears to be a […] The post Marketing 2020 Webinar appeared first on Neil Wilkins.

The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the, most important assets your customer has. If you can […] The post The Value Of Time In Your Marketing Messages appeared first on Neil Wilkins.

Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […] The post Mindful Collective Visualization Tool Explained appeared first on Neil Wilkins.

How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […] The post How To Avoid Personal Sabotage appeared first on Neil Wilkins.

How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […] The post How To Win At Content Marketing appeared first on Neil Wilkins.

A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the […] The post Sustainable New Marketing Mix appeared first on Neil Wilkins.