Podcast Neil Wilkins

In this episode I give you a 'fly on the wall' glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful Business Model and now positioning Purpose at the heart of the organisation framework for successful businesses of the future. We have moved Product up a level to its own position in the new marketing mix and have ensured that value creation is front of mind for marketers in their role both strategically and tactically. Let me know what you think at https://neilwilkins.online/2019/09/25/mindful-collective-update/