Podcast Neil Wilkins

Having a number of key performance indicators (KPIs) that give you early warning of unexpected performance of your most critical success factors, ensures you keep control of your business and marketing performance. In this webinar recording I help you to uncover what to measure and watch from the myriad of things you could track.  Watch the video

In this 'fly on the wall' glimpse into a recent digital marketing workshop, I talk about some of the most significant social media trends in 2020. These include the power of micro-influencers and the importance of including your stance on sustainability and ethics. There's lots more in this short burst of important considerations when you plan your digital content strategy and even your next tweet. I hope you enjoy.

A Rising Tide Will Lift All Boats : quote from New England Council and attributed widely to John F Kennedy. This is a wonderful quote when applied to self awareness and personal development because it reminds us we can take accountability for how we think and behave around others. Positive thoughts and behaviours will lift others and encourage them to follow suit. Negative thoughts and behaviours will of course have the opposite effect. Spend a little time today to think about how you impact those around you and the subsequent effect this has on you.

I have been experimenting with various forms of self hypnosis, progressive relaxation and meditation techniques for the last 40 years and have recently come to the realisation that these things are not about visualisation, self coaching or in fact, anything that relates to doing. Meditation to me is about being, rather than doing. All of these other techniques are very much about doing but meditation in its truest sense is simply about being; finding the beautiful neutral nothingness but everythingness, inside. Let me know what you think...

A webinar (sorry about the poor sound quality on this episode) introducing you to the vast array of market research tools and how to use them in strategic and tactical marketing. To watch the presentation that accompanied this podcast, watch on YouTube

We know that every person and every business should be committed to reversing climate change, behaving ethically and sustainably, so why are very few of us taking action? Is it a case of 'it's not my problem', or perhaps 'what difference can I make'? The answer is that each and every one of us, be it personally or in our business, has a moral obligation to share the value we have to offer. Here I begin to make my case in a subject that I'll be discussing a lot in the coming months. Let me know what you think.

Emerging generations are calling into question the traditional ways we do business which has historically focused on profit generation to the detriment of everything else. They rightly want to know what’s in it for them. They want to associate with brands that are serving delivering real value and operating to a higher purpose, are sustainable, ethical and mindful in everything they do.  In this talk at the Future Economy Network I talk about how you can redefine your business and why it will have a powerful impact on your future strategy. I share a new business development and marketing mix : Product, People, Process, Profit and the elements to focus on that will help you make it a reality.

There's never been a better time to optimise your Linkedin profile and feed it with current, relevant and informed content. In this video I share some of the current best practice to help you fuel your Linkedin activities. Shared in association with Sales Training International 

Here's an interesting attempt to convey the art of body language (a very visual thing) by way of a podcast (a very audible thing). But let's try. Enjoy some interesting ideas about body mirroring, posture and stance, eye movement and my personal favourite, hand positions. If you are intrigued to see more then visit neilwilkins.online to see some images that support this fascinating subject and some of the visual things I refer to in this talk which I gave on behalf of Sales Training International.

In this episode of a webinar I gave to a group of marketers, I explain how the term social marketing has been increasingly misunderstood at all levels. Social marketing is all about encouraging behaviour change (for social good) and not simply about using social networks for your marketing.  Have a listen and see what you can take from some well established methods of social marketing, whatever you are trying to communicate to your audience or customers.

In this episode I interview Dave Rotheroe, Founder of Viral by Design. Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most effectively, and then replicating this success, is the best way to drive your business growth. If you are growing your business in 2020 this episode will be highly valuable to you.

We don't need evidence, other's opinions, facts or support making decisions, because doing the right thing is always the right thing. I'm learning and practicing how to make decisions from my heart rather than always through my mind and I'm finding this approach has a really positive impact on people and situations around me. I'd love to hear how you find it if you practice this technique, because doing the right thing, is always the right thing.

For success in business in 2020 it's vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan incorporating technical skills and appropriate behaviours. It's all about developing and practicing great daily habits. Let me know what you think.

Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you'd like us to record a 'fireside chat' style conversation about a particular topic that you feel would be of interest to the world. This is an open invitation to be part of my podcast, either before Christmas or in the schedule of interviews in a new program through 2020. Simply reply or DM me or email me at mail@neilwilkins.online  I am also offering a Linkedin LIVE Q&A on all things marketing planning for 2020. This will be live next week and I'll be sharing the day and time with you early next week. Again if you have any questions now or in advance that you'd like me to answer, or if you want to turn up and ask in the live session, keep those questions coming... 

A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion. In this short podcast, I reflect on how it is far better to help others become more self aware and motivated than it is setting false hope. Let me know what you think.

If you are starting your weekend feeling stressed because of a project which maybe isn't flowing or people working in it are not performing. I have a little technique which might put your mind into a better space and help you to focus on what's really important in your project. I call it the 8 Ss of Project Management. In this short podcast I will tell you about the 8 elements and I'd love to hear if this helps you.

In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario - project context and need Stakeholders - direct and indirect stakeholders Strategy - priority and ultimate value Setting - critical path, key performance indicators Software - management and reporting Staff - skills balance, culture and communication Statements - meetings and reporting Solutions - analytics, handover and legacy

Apple Podcasts are here and you should start today, to embrace this exciting marketing channel. Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen?  If you did, then you'll already be seeing great ROI from this free marketing content channel. If you didn't, then today, with the launch of Mac OS Catalina, is the day to begin creating and distributing audio content in the form of podcasts.

We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with highest value to both customer and the business, are those who are driving digital experience. In other words, they are considering the channels, content, tone of voice and authenticity of everything they communicate.  I would like to share with you an output from a fascinating discussion I had with a number of marketers studying for their professional qualifications.  Thanks to Cheryl Waring, Beth Pollard and Karen Vicker-Craddock for their ideas and inputs to this podcast.

I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November. This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you desire. The Taster Day will also feature Sonya's Energy Routines as well as tai chi, meditation, sound baths and more. Visit the event Facebook page for full details and to book your tickets.