Ste Davies' Digital Influence Podcast

Rand Fishkin is the founder of SparkToro and was previously […] More The post Influence… Not Influencers With Rand Fishkin Of SparkToro appeared first on Ste Davies.

Chris Stokel-Walker is a British journalist whose work regularly appears […] More The post How YouTubers Shook Up The World With Chris Stokel-Walker appeared first on Ste Davies.

With a passion for technology, marketing and sales, Aron Levin co-founded the leading global influencer marketing agency Relatable in 2015. As Co-founder and Chief Marketing Officer at Relatable, Aron is leading Relatable's rapid expansion across its offices in Stockholm, London, New York and Los Angeles. Working with clients like Heineken, Google, Chiquita and Ralph Lauren, Relatable is rapidly changing the modern digital media landscape for Fortune 500 consumer brands, brave startups and the 10 million creators in their network. Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and in his role as Director Growth at music-streaming service Spotify. Aron is also the author of The Influencer Marketing Handbook and The 2019 Content Marketing Calendar. He lives in Los Angeles, California with his wife and two kids. Show highlights 2:30 Aron introduces himself, his background and the co-founding of Relatable. 3:

Lisa Targett is UK General Manager of TRIBE, the self-serve marketplace that connects brands with everyday people to celebrate them through beautiful content. Lisa joined TRIBE from Mail Advertising where she was responsible for 65% of the publisher's UK digital revenue, after successfully establishing their standalone commercial operation in Sydney.  Within her first year at the helm, TRIBE UK’s revenues have soared beyond forecast - accounting for over 65% of global revenues and showing no signs of slowing. TRIBE now sees over £175,000 worth of branded content flow through the platform every day.  In recognition of such achievements, she has been named in The Drum’s #50Under30 and named one of Diversity Journal's Women Worth Watching in 2018. She is widely acknowledged as a thought-leader within Marketing & Advertising, delivering keynotes at Decoded, Millennial2020, PRWeek, Ad:Tech and frequently commenting on industry news for The Drum, Campaign & Business Insider. She also sits on the Wholeinfluence Co

Alex is an experienced television presenter, having joined Sky Sports in 2003.  He has fronted their rugby union coverage for the last decade as well as presenting tennis, poker and on Sky Sports News and Sky News. Based on a true insight, he has developed and launched The Influence Room, which connects brands and people of influence over mutually beneficial opportunities.  Alex has a strong understanding of the fast-changing media landscape and the world of the influencer. Show highlights 1:35 Alex introduces himself, The Influence Room and his role there. 6:40 "Less gym monkeys and more tastemakers." The types of influencers The Influence Room has on its platform. 9:28 Influencers should be thinking about the long term. 11:48 The blurring of celebrity and social media influencer. 16:10 90% of brand deals on The Influence Room don't involve the exchange of money. 18:56 Do influencer marketing platforms are disrupting the traditional agency model? 20:35 Traditional media influencers vs social media i

Adam (Sven) has over 18 years of media experience with seven of those at Spotify where he was the 4th person in the UK to join. The last three and a half years at Spotify Adam was the managing director for the UK, Ireland and Benelux. He decided to leap into the rapidly growing influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven’s main focus is to drive Takumi’s revenue strategy across all markets (UK, Germany, US) and to find new revenue streams to keep Takumi as the market leading Instagram influencer platform. Show highlights 1:46 Adam introduces himself, Takumi and his role there. 3:21 Moving from the music industry to the influencer industry. 5:55 Why Takumi is focussed specifically on Instagram over other social channels. 6:57 Instagram vs YouTube. Why influencer marketing is flourishing on the Instagram platform. 9:31 Will Instagram's new in-app shopping feature be big for e-commerce? 11:40 Big ticket or small ticket items. Which sel

Over the last few weeks, there have been a number of examples of where building a brand online (whether you're an individual or a company) in the long term requires owning (as opposed to renting) as much of your own online real estate as possible. Whether that's the recent Instagram outage, bloggers neglecting their blogs for Instagram, Amazon slashing royalties or YouTube demonetizing creators, the best long-term approach is to use social media platforms but don't be totally dependent on them In this podcast I chat with Scott Guthrie on what influencers, organizations and anyone else looking to build a brand online should do for the long-term. Show highlights 0:32 Ste introduces Scott and topic of podcast. 4:04 "What's the shelf life of an influencer?" Why content creators should be thinking about the long-term. 9:00 Influencers should think of themselves as brands and become platform agnostic. 13:34 Starting with an owned base using WordPress. 17:45 Why it's better to sell on your own site than on s

Matthew Spade is a 33-year-old full-time freelance within the lifestyle and travel industry, with 10 years of experience with various job roles in the fashion industry. He live in Lancashire, UK with his wife, who also works in the creative industry. Mat says as a content creator, from blogging and styling to interior design and travel photography, no week is the same. "I like to think I have built up a strong reputation within my industry of being consistent, down to earth and enthusiastic about what I do — from this I have crafted a set of skills which brands really seem to like as well as my easy-going approach to sharing my life." Show highlights 1:56 Mat introduces himself and how he got started as a content creator. 8:35 Transitioning from blogging to micro-blogging on Instagram. 10:43 From packaging design to fashion. The types of topics Mat covers in his content. 13:19 The types of brand collaborations Mat does (and doesn't do). 18:30 Where brand collaborations come from. Influencer marketing p

Tami Nealy is the VP of Communications at influencer marketing platform, Find Your Influence. Tami began her career working in professional sports before transitioning to the corporate world. During her seven years leading the corporate communications team at LifeLock, she executed hundreds of interviews as a corporate spokesperson, launched a partnership with the FBI’s Law Enforcement Education Development Association and helped lead the company to IPO. Following this, she pivoted to supporting education technology organizations before joining Find Your Influence in August 2018. At Find Your Influence she is responsible for the development and execution of all internal and external communication strategies and corporate messaging. Show highlights 1:52 Tami introduces herself, her background and her role at Find Your Influence. 5:13 What influencer relations is and how it differs from influencer marketing. 9:12 Isn't influencer relations an evolution of media relations? 10:35 Influencer relations vs inf

This week's podcast is on the new ACTIVATE research where the influencer marketing platform interviewed more than 110 marketing professionals focused on the influencer marketing space to "gauge their views on the most topical discussions in the world of influencer marketing today including fraud, unconventional influencers, and sponsorship saturation." The report is called Double or Nothing. Betting Big on Influencer Marketing and I speak with ACTIVATE CEO, Kamiu Lee, about the research findings. In this podcast we cover a lot of ground so you’re not going to want to miss it. We cover everything from the KPIs brands are prioritizing when working with influencers, the number of influencers brands are typically working with, how they're re-leveraging influencer content on their own channels and in paid social and much more. Show highlights 2:57 Kamiu introduces the report. 5:09 The most important KPIs brands use when measuring influencer marketing success. 9:11 Why brands are working with a greater numbe

Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and UK Tech Founder of the Year 2018 at the BMW i UK Tech Founder Awards. Show highlights 1:54 Ben introduces himself, his company Influencer, how he got started and his role as CEO. 5:06 How the Influencer platform works. 8:14 The clients Influencer works with along with in-house and agency split. 9:21 The influencer marketing landscape in the UK. 12:31 The Competition and Markets Authority's influencer marketing guidelines. 16:35 The benefits of working with influe

Christopher Henley manages and runs the Influencer Marketing Show and the inaugural Influencer Marketing Awards which take place in London the 22nd and 23rd of October this year. He also has input into the delegate acquisition side of operations and as such speaks to brands from around the globe as well and the many agencies and platforms within th industry. He is originally from the hospitality industry and having used content creators 9 years ago to promote a new restaurant he was the manager of in Bristol he has seen how things have drastically changed within the industry. His wife is a content creator and as such sees things from a creator perspective on a frequent basis. You can find Christopher on both LinkedIn and Twitter. Show highlights 1:35 Chris introduces himself, The Influencer Marketing Show and The Influencer Marketing Awards. 3:18 What senior management and influencer marketing platforms to see in the influencer marketing industry for it to progress. 5:04 Chris talks about this year's Inf

Albane Flamant is marketing manager at Talkwalker, where she coordinates the brand presence's in the United States, from influencer relationships to content marketing. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. Today we discuss the recently released State of Global Influencer Marketing report by Talkwalker which includes a number of interesting insights. You can reach out to Albane on Twitter (@AlbaneFlamant). Show highlights 2:05 Albane introduces herself and Talkwalker. 2:52 Key findings from the global state of influencer marketing research. 4:35 Respondents rank influencer marketing as a top strategic priority for 2019. 6:37 Influencer marketing in the media. 9:07 The average number of influencers brands are working with. 15:38 The younger generation's favourite social platforms. 1

Kamiu Lee is the CEO of influencer marketing company, ACTIVATE which helps brands and influencers identify opportunities to partner together and tell engaging and compelling stories across social media, at scale. In the last 12 months, ACTIVATE has engaged over 75,000 influencers, from nano-influencers to macro-creators, publishing more than 6,500 pieces of collaborated content per month. Kamiu is an expert in the field of influencer marketing and is frequently quoted and interviewed in publications such as Fortune, Entrepreneur, Digiday, PR Week, eMarketer, BusinessInsider, The Business of Fashion and more. Show highlights 1:04 Kamiu introduces ACTIVATE. 3:32 The current trends with influencers and content creators. 6:25 The main social platforms where brand collaborations are taking place. 16:04 Where influencer marketing sits within the wider marketing industry. 21:08 Influencer fraud and what to do it about it. 27:044 The professionalisation of influencers. 33:15 To work with nano-influencers or

"SEO cannot be done in isolation"

Rob John is a senior manager at the not-for-profit Content Marketing Association. Previously to joining the CMA, he had a stint working in the Middle East, spent six years at Global Radio working on national campaigns for well-known stations such as Heart, Capital, Classic FM and Smooth and worked for an award-winning content agency where he headed up the digital PR department Most recently Rob joined the CMA to help the organisation highlight best practices in content marketing and showcase them via their membership and awards. Podcast transcription. Stephen Davies: Rob, welcome to the podcast. Rob John: Thanks for having me. SD: So, content marketing. It's a relatively new term and relatively new industry so for people that don't know, what is content marketing exactly? RJ: We are in a bit of a transition with content marketing and we're getting over the hurdle because content is everything you create for an audience whether it's a video or something for an influencer to run with or a microsite that w

Scott Guthrie is a former management consultant and digital director at global PR agency Ketchum specialising in influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions. Scott offers best practice advice and implementation across the entire influencer marketing workflow. His blog sabguthrie.info has been designated a top 10 PR industry blog by Vuelio. When it comes to the growing field of influencer marketing and relations there is no one more clued up on the subject. Podcast transcription. Stephen Davies: Scott, welcome to the podcast. Scott Guthrie: Well that was a glowing introduction. Thank you very much. I hope you're recording this so I can play it back to my mum. SD. It's a pleasure. We'll get straight into it. In terms of the influencer marketing landscape, can you give us a topline overview of the current state of influencer marketing and where we're heading? SG: We're at an inflexion point. For the las