Ste Davies' Digital Influence Podcast

Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and UK Tech Founder of the Year 2018 at the BMW i UK Tech Founder Awards. Show highlights 1:54 Ben introduces himself, his company Influencer, how he got started and his role as CEO. 5:06 How the Influencer platform works. 8:14 The clients Influencer works with along with in-house and agency split. 9:21 The influencer marketing landscape in the UK. 12:31 The Competition and Markets Authority's influencer marketing guidelines. 16:35 The benefits of working with influe