Ste Davies' Digital Influence Podcast

Kamiu Lee is the CEO of influencer marketing company, ACTIVATE which helps brands and influencers identify opportunities to partner together and tell engaging and compelling stories across social media, at scale. In the last 12 months, ACTIVATE has engaged over 75,000 influencers, from nano-influencers to macro-creators, publishing more than 6,500 pieces of collaborated content per month. Kamiu is an expert in the field of influencer marketing and is frequently quoted and interviewed in publications such as Fortune, Entrepreneur, Digiday, PR Week, eMarketer, BusinessInsider, The Business of Fashion and more. Show highlights 1:04 Kamiu introduces ACTIVATE. 3:32 The current trends with influencers and content creators. 6:25 The main social platforms where brand collaborations are taking place. 16:04 Where influencer marketing sits within the wider marketing industry. 21:08 Influencer fraud and what to do it about it. 27:044 The professionalisation of influencers. 33:15 To work with nano-influencers or