Ste Davies' Digital Influence Podcast

This week's podcast is on the new ACTIVATE research where the influencer marketing platform interviewed more than 110 marketing professionals focused on the influencer marketing space to "gauge their views on the most topical discussions in the world of influencer marketing today including fraud, unconventional influencers, and sponsorship saturation." The report is called Double or Nothing. Betting Big on Influencer Marketing and I speak with ACTIVATE CEO, Kamiu Lee, about the research findings. In this podcast we cover a lot of ground so you’re not going to want to miss it. We cover everything from the KPIs brands are prioritizing when working with influencers, the number of influencers brands are typically working with, how they're re-leveraging influencer content on their own channels and in paid social and much more. Show highlights 2:57 Kamiu introduces the report. 5:09 The most important KPIs brands use when measuring influencer marketing success. 9:11 Why brands are working with a greater numbe