Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 473:40:40
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Sinopse
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episódios
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PNR 33: P&G Kills All Marketing Titles
01/07/2014 Duração: 01h19sIn this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.
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PNR 32: We Have No Idea if Ads Actually Work
23/06/2014 Duração: 01h02minIn this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.
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PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
17/06/2014 Duração: 01h06minIn this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.
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PNR 30: Facebook Confirms It: You Have to Pay to Play
10/06/2014 Duração: 58minIn this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.
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PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report
03/06/2014 Duração: 55minIn this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series. This week's #ThisOldMarketing example: Martin Guitars.
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PNR 28: Brands Don't Care a Lick about Traditional Publishers
27/05/2014 Duração: 43minHappy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine.
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PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong
20/05/2014 Duração: 59minIn this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.
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PNR 26: Finding the Moneyball of Content Marketing
13/05/2014 Duração: 51minIn this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.
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PNR 25: The Future of News | The Deception of Native Advertising
06/05/2014 Duração: 54minIn this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA. This week's #ThisOldMarketing example: NavyforMoms.com.
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PNR 24: LinkedIn Goes All In | Google+ on Death Watch
29/04/2014 Duração: 01h02minIn this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad. This week's #ThisOldMarketing example: Indium Manufacturing.
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PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective
23/04/2014 Duração: 01h58sIn this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.
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PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing
16/04/2014 Duração: 01h07sIn this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing
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PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous
07/04/2014 Duração: 51minIn this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.
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PNR 20: Live from Content Marketing World Sydney
31/03/2014 Duração: 54minThis week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia. Special guests include King Content's Todd Wheatland and Cisco's Tim Washer. The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.
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PNR 19: Time to Ignore Facebook and Google
25/03/2014 Duração: 53minThis week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.
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PNR 18: Growing Pains for Native Advertising | Harley's Content Past
19/03/2014 Duração: 51minThis week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
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PNR 17: Stop Complaining, Content Marketing Is the Phrase
11/03/2014 Duração: 58minJoe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'. This week's TOM example: Energy University.
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PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints
05/03/2014 Duração: 56minJoe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.
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PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue
25/02/2014 Duração: 53minIn this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.
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PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
19/02/2014 Duração: 50minIn this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.