Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups. This week's articles: Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/ Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival 5 Takeaways From Hubspot’s State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/ EPISODE SPONSOR  Ion Interactive and the User Engagement Lookbook

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery This week's show links: NYTimes Shuns Banner Ads In Favor of Proprietary Ad format http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662 Thought Leadership Disrupted http://tldisrupted.com What McDonalds Has Learned From Its Failed YouTube Channel http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152 RANTS AND RAVES http://www

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's.  This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/   Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/   Content Creation Who’s Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/   EPISODE SPONSOR  ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151   RANTS AND RAVES      https://www.amazon.com/dp/B01LK7GXKM/ref

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter.  Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder. This week's story links: Why Salesforce Might Be Interested in Twitter - https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/ Why Facebook Is Public Enemy Number One - https://www.theguardian.com/media/greenslade/2016/sep/20/why-facebook-is-public-enemy-number-one-for-newspapers-and-journalism EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b RANTS AND RAVES - http://www.cmo.com/interviews/articles/2015/12/3/cmo-interview-linda-boff-GE.html#gs.null TOM - Petfinder http://ada

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World. This week's show links: Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry https://contently.com/strategist/2016/09/14/adblock-plus-platform-backlash/   AT&T Wants to Be A Media Company - Here’s Who They Could Buy http://www.cnbc.com/2016/09/13/att-wants-to-own-a-media-company--heres-who-they-could-buy.html   Does The Content Marketing Industry Have a Measurement Problem http://www.martechadvisor.com/articles/content-marketing/does-the-content-marketing-industry-have-a-measurement-problem/     EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149   RANTS AND R

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event.  In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto.  Rants and raves include new contextual content research and a new content program from Starbucks.  This week's TOM example: Kodak. This week's story links: The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing http://buzzsumo.com/blog/future-lot-content/   Advertising Hits a Hurdle http://chrisbrogan.com/adhurdle/   EPISODE SPONSOR    ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148   RANTS AND RAVES    Robert http://edgeperspectives.typepad.com/edge_perspectives/2016/08/the-demise-of-advertising-business-models.html http://rebeccalieb.com/blog/2016/09/07/new-research-contextual-campaigns   Joe https://upstanders.starbucks.com/ https:/

This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode.  We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. Episode Sponsor: Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 This Old Marketing Example - Loot Crate http://magazine.lootcrate.com/ http://www.thedailycrate.com/

In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status.  Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die.  This week's TOM example: Bloomingdale's. This week's article links: Google to Punish Sites That Use Intrusive Pop Over Adshttp://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/ Ads Are Bad and Also Terriblehttps://techcrunch.com/2016/08/20/ads-are-bad-and-also-terrible/ YouTube Plans to bring Photos Polls and Text to The Video Servicehttp://venturebeat.com/2016/08/24/inside-backstage-youtubes-plan-to-bring-photos-polls-and-text-to-the-video-service/ SPONSOR  Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES  https://medium.com/@mitchjoel/marketing-automation-must-die-1a123d5e880a#.kxuehxp2l

For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers.  The boys believe that in the near future, you'll see brands actually owning these media properties.  In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts.  Rants and raves include what's wrong with the buyer persona.  This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter The Gartner Hype Cycle For Digital Marketing And Advertisinghttp://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/ http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Livehttp://ve

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic.  Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook.  Rants and raves include Blab shutting down and personalized content.  This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/   No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content businesshttp://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Adshttp://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364 SPONSOR - Content Marketing World - be at the marketing event of

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches.  Instagram launches Instagram Stories and LinkedIn launches influencer video.  Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook.  Rants and raves include the 130-hour work week and sponsored content.  This week's TOM example: The Olympics. This week's story links: Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0 LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i Content Marketing Isn’t A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy Facebook’s Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-jou

In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization.  B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing.  Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee.  This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketershttps://contently.com/strategist/2016/07/22/why-cisco-hiring-200-content-marketers/   How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter.com/how-brands-can-culturally-attract-and-engage-fans-new-report-shows-how-connected-brands-can-stay-valued/ Ushering In The New Guard - Is Content Marketing the Path Forward?http://www.forbes.com/sites/patrickspenner/2016/07/28/ushering-in-the-new-guard-is-content-marketing-the-path-forward/#64b405137451   SPONSOR - Content Marketing World - be at the marketin

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.   Yahoo Sells Core Business to Verizon For 4.8 Billionhttp://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1 Unilever Buys Dollar Shave Club for $1 Billionhttp://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html Medium Is Launching A Creative Exchange for Writershttps://help.medium.com/hc/en-us/articles/221393947-The-

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion.  This week's story links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478 Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html Should Publishers Use Mediumhttps://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands.  Rants and raves include how stock trading and content marketing are actually pretty similar.  This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/features/2016/07/05/creepy-dystopian-future-advertising.html   WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/agencies/wpp-spent-1b-facebook-year-facts/303744/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447 Branding - Keeping Up with Customers N

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it.  Rants and raves include Vice, Buzzfeed and the history of content marketing.  This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400 Male Oriented Web Publisher Woven Digital Raises 18.5 Millionhttp://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400 What Facebook Wants You To Know About Their Changing Algorithmhttp://money.cnn.com/20

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase.  Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising http://www.fastcompany.com/3061204/did-facebook-just-deliver-a-crushing-blow-to-native-advertising?partner=rss&utm_source=feedly&utm_medium=webfeeds   Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live http://www.wsj.com/articles/fac

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000 73% Of Ad Buyers Cite User Experience As Major Industry Challengehttp://www.adweek.com/news/technology/73-ad

In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies.  This week's TOM example: Computer magazine startups. This week's story links:   MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner   The Future of Branding Is Debrandinghttp://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding Publisher Reach On Facebook Is Down 42%http://www.adweek.com/news/technology/publisher-reach-facebook-down-42-percent-171818   SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar".  Download here - http://cmi.media/pnr135 RANTS AND RAVEShttps://www.themediabriefing.com/article/the-c

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center.  Rants and raves include Scott Brinker and audio content.  This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/   15 Most Important Slides In Mary Meeker’s Internet Trends Reporthttps://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/ Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/ Mondelez Makes Moves To Look More Like A Media Companyhttp://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-me