Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion.  This week's story links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478 Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html Should Publishers Use Mediumhttps://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63