Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
PNR 139: Most Brands Failing at Customer Experience
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:00:55
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Sinopse
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/features/2016/07/05/creepy-dystopian-future-advertising.html WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/agencies/wpp-spent-1b-facebook-year-facts/303744/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447 Branding - Keeping Up with Customers N