Digital Dive Media
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 7:05:32
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Sinopse
Digital Dive Media Podcast is a curation of digital marketing industry news, trends and other content designed to keep communication professionals informed.
Episódios
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3 Simple Marketing Funnels to Nurture Leads and Grow Your Business
14/07/2023 Duração: 07minWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy. Today, we’re talking about the challenges of lead nurturing and three simple marketing funnels that can help. First up is the Lead Magnet Funnel, designed to attract leads through free resources like ebooks or webinars. You create a landing page, followed by a thank-you page with access to the offer. A series of automated emails then provide value and build trust, eventually leading to a product pitch. Next, we have the Webinar Funnel, which educates leads on relevant topics before pitching your offer at the end. It starts with a registration page, followed by a confirmation page with webinar details. The webinar itself should be engaging and informative, with a follow-up email sequence providing extra value and another opportunity to pitch. Lastly, the Product Launch Funnel generates excitement for your new product
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Mastering Growth Hacking: Scaling Strategies, Learning from Failure, and Data-Driven Experimentation
02/06/2023 Duração: 22minIn this episode, we have an exciting conversation with Hamlet Azarian, the CEO and Founder of Azarian Growth Agency. Join us as we delve into the fascinating world of growth hacking and discover its true meaning as an experimentation process. Hamlet brings a wealth of experience in helping startups scale, and he shares invaluable insights on the importance of learning from failed experiments. We explore common mistakes that companies make when implementing growth hacking strategies, such as overlapping experiments and starting at the wrong stage of the funnel. Throughout our conversation, we emphasize the iterative nature of growth experimentation. It's not a one-time thing; it's an ongoing process of analyzing data, testing hypotheses, and making continuous improvements. Hamlet underscores the significance of understanding your target audience, standing out from your competitors, and effectively communicating your unique value proposition. The beauty of growth experimentation lies in its versatil
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AI in Design - Balancing Innovation and Human Expertise
19/05/2023 Duração: 14minWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy. In this episode, we speak with Bridget Fields, Founder and Creative Director of Design Show Marketing - an advertising and communications company dedicated to partnering with clients who make a positive impact on society. We discuss the crucial role of digital marketing in today's landscape and how it influences both Design Show Marketing and their clients. Bridget highlights the challenges of introducing digital strategies to older generations and emphasizes the importance of showcasing the people and processes behind a company. She also shares a successful content marketing campaign focused on government contracting and the power of AI in design. Bridget's creative process and team dynamics are explored, emphasizing the balance between creativity and business objectives. Don't miss this episode
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Content Marketing 101: 5 Proven Tips for Creating a Winning Strategy!
03/05/2023 Duração: 04minHello there, content creators! Today we're diving into the wonderful world of content marketing strategy. If you're feeling overwhelmed or stuck, don't worry – we've got you covered. In this episode, we're sharing five best practices that will help you develop and execute a successful content marketing plan. First up, we'll talk about defining your audience and creating buyer personas. Who are your ideal customers, and what makes them tick? We talk about the importance of creating buyer personas that will help you craft content that speaks directly to their needs. Next, we'll chat about setting clear goals and KPIs. It's important to know what you want to achieve with your content marketing strategy and how you'll measure success. We'll share some common goals that will help you track your progress. Then, we'll get into the nitty-gritty of creating a content calendar. Trust us, it's not as boring as it sounds. A content calendar helps you stay organized and ensu
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Episode 08: Content Marketing Expectations vs. Reality (Pt. 1)
03/02/2022 Duração: 05minContent marketing can and should support sales but for the most part there isn't a straight line between you posting today and making a sale tomorrow. Or even 30 days from now. In this episode, we share a few common misconceptions about Content Marketing so you can strategize accordingly and manage your expectations. Check out the video on our YouTube: https://youtu.be/eVp8KT_oGXU ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOV
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Episode 07: 5 Reasons to Start a Podcast for Your Business
29/01/2022 Duração: 04minIt’s no secret that we are constantly being bombarded with marketing messages coming from a plethora of online and offline channels. From social media ads to email marketing campaigns, it can be difficult to cut through the noise and build authentic connections. In order for your business to survive, you have to be creative and open to trying new ways to reach your target audience. One marketing medium that continues to gain in popularity is Podcasts. In this episode, we give you 5 reasons why you should start a podcast for your business. Check out the video on our YouTube: https://youtu.be/k78n0I2H7UA ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes d
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Episode 06: 2022 Content Marketing Trends
26/01/2022 Duração: 04minIt’s the start of a new year which means new trends! In this episode, we share a few Content Marketing Trends for 2022 and how your business can implement these strategies to remain visible, relevant and provide value. Check out the video on our YouTube: https://youtu.be/fPW_-uEs5Go ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ----------------
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Episode 05: 3 Types of Email Campaigns You Should Be Running
09/01/2022 Duração: 04minEmail marketing is still a great way to market to your audience, encourage them to take action and most importantly maintain ownership of the connection without relying on social platforms. In this episode, learn about 3 different types of email campaigns you should be running at any given time to maximize results for your business Check out the video on our YouTube channel: https://youtu.be/eiIR59RsPvM ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMet
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Episode 04: Top 5 Business Books Every Entrepreneur Should Read
15/12/2021 Duração: 06minNeed reading material during the holiday break? We got you covered! In this episode learn about 5 of the best business books every entrepreneur should read and key takeaways from each book. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65c317e97a1a0c ------------------------ Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn:
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Episode 03: How To Create A Digital Marketing Strategy in 6 Easy Steps
09/12/2021 Duração: 07minA solid digital strategy is key to the success of any digital marketing execution. Not sure where to start? Check out this episode for a breakdown of 6 easy steps to get started today! #1: Set a Goal #2: Create a Buyer Persona #3: Competitor Analysis #4: Content Messaging #5: Marketing Tactics #6: Map Out Your Funnel ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. ------------------------ Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form/view/60db5d548f65
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Episode 02: How to Measure Digital Marketing ROI
24/11/2021 Duração: 05minIn this episode, Kelli shares standard KPIs to measure the success of your digital marketing efforts and the specific goals you need to have for your digital marketing campaigns. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form... Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd... Facebook: https://www.facebook.com/brndMetho
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Episode 01: 4 Ways to Repurpose Your Content
23/11/2021 Duração: 02minIn this episode, Kelli shares tips on how to repurpose content into 5 - 7 pieces of individual content that can be used across various social media channels including Instagram, Facebook, Twitter, LinkedIn and Youtube. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals. Our service offering includes digital strategy & consulting, website design, podcast production and content marketing. Here is how you can work with us here at brndMethod: ⚡️CHECK OUT OUR WORK: www.brndMethod.com ⚡️BOOK A DISCOVERY CALL: https://hello.dubsado.com/public/form... Connect with us on Social Media: Instagram: https://www.instagram.com/brndmethod/ LinkedIn: https://www.linkedin.com/company/brnd... Faceb
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The Importance of Brand and Data As Key Components of a Successful Marketing Plan || Eric Holtzclaw of Liger Partners
26/02/2021 Duração: 18minIn this episode of Digital Dive Media Podcast, we interview Eric Holtzclaw, Chief Visionary Partner of Liger Partners. Liger Partners is a full-service marketing firm that delivers everything from an engaging social presence to a full outside marketing solution crafted to your specific needs. Ligers are passionate about our work and laser-focused on delivering your success. For more information, visit https://ligerpartners.com/ Be sure to connect on social: - Instagram @LigerPartners https://www.instagram.com/ligerpartners/ - Twitter: @LigerPartners https://twitter.com/LigerPartners If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
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How to Leverage Your Digital Audience to Build a Personal Brand That Supports Business Growth || Cross Palalas, VP of Strategic Optimization at Secret Sauce Media
21/01/2021 Duração: 11minIn this episode of Digital Dive Media Podcast, we interview Cross Palalas, VP of Strategic Optimization at Secret Sauce Media. Secret Sauce Media is a Digital Agency founded by MrBeast & Kwebbelkop designed specifically for Content Creators! Be sure to connect on social: @crosspalalas If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
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How to Turn Your Podcast Into a Revenue Generating Tool || Roger Nairn of JAR Audio
19/01/2021 Duração: 17minIn this episode of Digital Dive Media Podcast, we interview Roger Nairn, Co-Founder/CEO of JAR Audio. JAR Audio helps companies grow their revenue and impact by producing original ROI-driven podcasts that make meaningful connections with listeners. For more information, visit http://www.jaraudio.com. Be sure to connect on social: @jar_audio If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
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How to Balance Branding and Sales || Ethan Decker of Applied Brand Science
02/12/2020 Duração: 19minIn this episode of Digital Dive Media Podcast, we interview Ethan Decker, Founder and President of Applied Brand Science. Applied Brand Science separates fact from fiction with the latest research in advertising effectiveness, brand growth, and cognitive psychology. We sift through the research so you don’t have to. We strip out the academic jargon. Then we bring that advanced marketing knowledge to you and your team with easy-to-use playbooks, marketing plans, and team trainings. For more information, visit https://appliedbrandscience.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
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How to Use Digital Solutions to Effectively Manage Employees || Bryce Davies of Workforce.com
27/11/2020 Duração: 13minIn this episode of Digital Dive Media Podcast, we interview Bryce Davies, General Manager at Workforce.com. Workforce.com is a cloud-based Workforce Management System that helps businesses spend less time on paper timesheets and schedules and more on building great teams. For more information, visit https://www.workforce.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
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Keys to Building a Successful Career as a Marketer || Megan Ingram of Ingram Digital Consulting
25/11/2020 Duração: 15minIn this episode of Digital Dive Media Podcast, we interview Megan Ingram, Founder of Ingram Digital Consulting. Ingram Digital Consulting uses data and strategy to tell bold, fun and creative brand stories with a team of digital outlaws. For more information, visit http://www.ingramdigitalconsulting.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
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How to Leverage Storytelling to Build a Successful Campaign || Justin Cooper of JOC Media Entertainment
20/11/2020 Duração: 12minIn this episode of Digital Dive Media Podcast, we interview Justin Cooper, owner of JOC Media Entertainment. JOC Media Entertainment is a global creative consulting agency specializing in alleviating the creative and logistic pain points in film production, marketing communications, and music entertainment. For more information, visit https://www.jocmedia.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube. https://www.instagram.com/jocmedia_entertainment/ https://twitter.com/JOCMedia_Ent
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The Power of Data-Driven Consumer Insights || Sarah Marske of Saramar Group
17/11/2020 Duração: 20minIn this episode of Digital Dive Media Podcast, we interview Sarah Marske, Founder/CEO of Saramar Group. Saramar Group is a purpose-driven marketing consulting firm specializing in the U.S. Hispanic market. For more information, visit www.saramargroup.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.