Digital Dive Media

In this episode of Digital Dive Media Podcast, we interview Nia Perry, Founder/CEO and Content Creator of Gradient Global Collective. Gradient Global™ Collective is a new media platform that spotlights and elevates the global community of black women entrepreneurs. For more information, visit www.gradientglobalcollective.com or email info@gradientglobalcollective.com Be sure to connect on social: @gradientglobal and @ceo_niaperry If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.

In this episode we speak with Kara Smith Brown, Chief Revenue Officer of LeadCoverage. LeadCoverage is a premier B2B marketing and PR agency that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial-focused business was started by two industry experts, Kara Brown and Will Haraway. More specifically, LeadCoverage provides lead gen services including marketing and sales alignment, perfecting tech stacks, social and email conversion, SEO and PPC, and sales accountability. For more information, visit www.leadcoverage.com.

On episode 7 of Digital Dive Media Podcast, we switched it up a bit and launched a new segment called Brand Masters where we chat with successful business owners and executives about the power of branding, how they're killing it and what tips can they offer other. Our 1st guest, Tiffini Gatlin, Founder of LatchednHooked Beauty (https://www.latchedandhooked.com/). Tiffini has had several successful ventures and truly understands the importance of branding and how it can literally propel your business...even in the beginning when no one knows you and resources are tight. Check it out and let us know what you think. Guest Links Website: https://www.latchedandhooked.com/ Instagram (Biz): https://www.instagram.com/latchednhoo... Instagram (Personal): https://www.instagram.com/tiffinigatlin/ YouTube: https://www.youtube.com/latchednhooked If you like this episode, please be sure to rate, review and subscribe on iTunes, link below. ----- SUSCRIBE TO THE PODCAST ON ITUNES • https://apple.co/2vblfbb

Tami McQueen, Co-Founder of 31South, shares how important it is for marketers to align themselves with the sales process and how working together can benefit the organizations as a whole. She also shared some tips on how companies can better promote before, during and after conferences.

Jeff Perkins, Chief Marketing Officer of ParkMobile, shares how he got his start in digital marketing, the risks and lessons he’s learned from working with a startup, tried and true marketing strategies he’s used over the years and where he looks for inspiration.

In this special edition of the Digital Dive Media Podcast, I speak with Rachel Neufeld, a Morris Manning and Martin Associate of the Technology Transactions Practice/ Data Security Privacy & Breach Group about GDPR (General Data Protection Regulation). With an important upcoming compliance deadline of May 25th, marketers and sales teams are learning about how this will affect their organization, even if they are not an EU company. Rachel covers a few key details such as: * What constitutes personal data under GDPR? * Can a company cold call under GDPR? * Can a company market to preexisting databases? * Steps to becoming compliant. If you are in sales/marketing and handle personal data, you’ll definitely want to check this out. ***The video and information presented is for educational and informational purposes and is not intended to constitute legal advice.***

Jena Luckman, Director of Communications for JUICE Labs shares the importance of starting with brand awareness campaigns, the impact of the changing algorithms on digital platforms, how she uses Facebook Groups to keep her skills sharp and why she turns to Saturday Night Live to keep up with current news. https://www.thinkjuice.com

Brandon Akira, VP of Marketing & Business Development for Tebo Dental shares his unique approach for incorporating digital marketing into pediatric dentistry, how he convinced his bosses to go all in by executing and why you should be careful when building a personal brand.

Katie Kern, VP of Marketing and Public Relations for Media Frenzy Global, shares how she manages the integration of digital marketing into public relations, how she gets buy-in from C-level executives...and we chat about our shared admiration for Elon Musk.