Define Your Purpose With Estela

I was talking to other influencers, bloggers & friends within the influencer space. We were discussing how much time, energy & effort it takes to be an influencer, blogger or content creator. We all know that it takes so much time to create content yet we have to prioritize our content & creative process to truly remain on task & continue increase our own individual value as creators.  Most people pick up their phones & start scrolling through Instagram or social media consuming content before we begin creating or focusing on our own content. You want to think about how you are consuming content on social media. We spend so much time focusing on other people's content before dedicating time to our own content. I know for me personally, I have been having a busy end of the school year & therefore I have been scrolling though social media without being intentional because I just want to escape my own creative responsibilities.   I realized when I begin my day with Intention as

Email pitches are the first part of the screening process when it comes to Marketing yourself as an influencer or blogger. Here are a few possible reason why you are hearing crickets. To find out the rest listen to the Podcast Episode. You do not know how to market yourself. How can you market yourself to a brand or a company without sounding like a sales rep? Do you know how to write a "copy." A copy is what brands or companies pay an editor to do when it comes to creating written text for products on Instagram, website or magazine. Do you know how to take & edit photographs professionally or at least edit them like one? Do you create content that only can be seen on your profile such as mini-videos that are only shared on IG stories? You do not know how to market your talent & skills: What other skills do you have to offer besides creating posts? Can you create 1 Minute IGTV videos that are exclusive for a brand? Can you write a guest post or blog post featuring their product & share i

Your Email Pitch is your personal connection to a brand. When it comes to an email pitch there are several factors you should know. There are 6 Important Factors to Look At: Do not copy & paste every single email pitch that you are writing. You want to create a template of your “perfect email pitch” but you also want to personalize it for each brand & share what you love about the brand & why you see yourself working with them & creating content for them. Your Subject line is key. Don’t just send an email that says “Hello” or “Beauty Blogger.” That subject line is not going to get you noticed. Think about the subject lines for emails that you do open. Why do you open them? Why do you want to read them? Are they sharing something that others are not? When you think about this you basically have to write your 1 line elevator pitch to the brand or company you want to work with such as “Collaborative Partnership for ______” or “Increase Your Brand Awareness with ______ Partnership.” You ge

In this episode, Estela shares her tips for Time Management as an Influencer. She shares some tips & strategies to manage your time more effectively based on tasks.  Create a To-Do list on a Sticky Note or in a Planner Schedule when you are going to Engage in Comments Schedule when you are going to check your Email  List the top 3 tasks for the day Use the App Trello to help organize your ideas & content. Use the Apps Planoly or Plan to Preschedule & write captions & #'s for your content. Use When to Post App to find out the best time to post your content or simply check the Business Analytics on Instagram for your growth & follower Engagement.  Block Times for Specific Tasks such as Filming a Video, Edit the Video & Upload the Video or Take Photos for Instagram, Upload Photos to Phone, Edit them using VSCO or Adobe Lightroom, Schedule Posts, Write Captions & Hashtags.  Make sure you keep track of the tasks you are accomplishing so you do not overw

In this episode, Estela shares her thoughts on Women Empowering Other Women. She shared her messaged today that she hopes empower other women to own their brilliance & love themselves unapologetically. The Power of a Woman Women can empower women with words of Kindness & Positivity. It takes Strength to be yourself & put yourself out there when others wouldn't. It takes humility to be humble & use words that empower another woman to be the best version of herself despite her flaws. It takes kindness to show another woman there is love in a world that tries to force women to compete against one another. It takes confidence knowing that despite your imperfections that you as a woman can be a powerful force when you stand in your presence own your power & love yourself unapologetically. I respect your words & value you as a woman. I just want to set an example for women who have a fear of sharing themselves & their brilliance with the world because no one has left that legacy. - Estel

Estela will be sharing her organic Instagram Growth Strategies To Grow Organically so that way you can grow your tribe. \ Important Words for Insights Home – People who saw the post from their feed  Search & Explore – People who searched for keywords or saw your post on an Explore feed  Profile – People who found your post from your profile page  Location – People who viewed your post from a location feed  Hashtags – People who discovered your post via a hashtag search  Other – Posts shared via direct message, posts that were saved, posts you’re tagged or mentioned in, post notifications where you were tagged or mentioned, and posts that show up on the Following tab in Notifications How to Engage: Engage with Hashtags that have 10K to 100K if your a Larger Influencer 50K to 500K  Engage with Brands Engage with Other Influencers & those in their community, increase Engagement for them & yourself as well Should I join Engagement Pods?  Your Gro

In this podcast episode I discuss the reality of the of being an influencer in the era of numbers & building influence over time by leveraging followers, subscribers, likes, comments, views or engagement groups. I share ways in which you can build you engagement, views, likes or metrics by incorporating # strategy, commenting strategy & also overdelivering on value.  Subscribe to the Podcast!  Follow Estela: Instagram: @estelaestremera Twitter: @estelaestremera YouTube: Estela Estremera --- Support this podcast: https://anchor.fm/estela-estremera/support

What do you need to grow, strategize & monetize your Instagram profile? Step 1: Get a Business Profile/ Account on Instagram Step 2: Know the Business Analytics. The Clock on the left is the archived posts & the three lines on the right are your insights. From Insights, you can see your activity in terms of days & times you post, your discovery, reach and impressions. In addition to this, you can view your content & audience information regarding your followers. Go to your profile and click on any post. You can click on “View Insights”. You can see how many profile visits you are getting. You can also see the amount of website clicks you are getting from your IG Profile. In addition, you can see the overall reach in total from Instagram. Also with this amazing tool, you can now see how many “follows” you received because of this type of post. Finally, you can see the amount of impressions (total number of times your post has been seen). Your reach ( the number of unique accounts that have

Have you ever thought about having a Content Strategy for your YouTube Channel or Instagram Profile? Having a content strategy is key to developing & growing your personal brand within a specific niche. Content Strategy is when you develop a brand strategy for your personal brand that consists of techniques & strategies involved during planning to consistently share your content. What days are best for you to post & share content? What posts or videos are getting the most engagement & views? What is your particular niche within beauty or any other niche within the lifestyle, fashion, skincare & etc? How are you going to share content that will connect you with your personal brand while getting the most views & engagement? What is your overall Niche? What are the 3 main topics within that niche? What are 3 video ideas that you can come up with each topic? Here is an example of how you can create a Main Content Topic & then create your content strategies based on what your con

Setting Your Intentions are so important in your life. Setting your personal intentions are connecting your values, beliefs & goals to what matters most to you in life. What are the goals that you have accomplished or want to accomplish in your life? What are your values as a person? What are your beliefs that define you as a person?  What are Intentions? An intention is a purposeful direction of thought that contains the beginning of something in which you aim to create. How to Define your Intentions What do you want to accomplish in 10 years? Where do you see yourself in 10 years? What do you see yourself doing? Where do you see yourself living? What are the top 3 things that are most important to you? What are your top 3 goals? What are 3 ways you can accomplish each goal? How do you intend on living your best life while standing in your beliefs & values while accomplishing your goals?  Lastly, know who you are as a person. Get yourself & your life in balance to focus on your individual growth

How can you become Motivated & Inspired as a Content Creator?  Follow these tips to become Motivated & Inspired Set Out Your Intentions for the Day: Make sure that when you get up in the morning that you set out your intentions for the day. You want to make sure that you know the goals for the day. By doing this, it will help keep you focused during the day. Set the tone for the Day: Do something that is going to get your mind energetically & positively aligned. Whether it's having a cup of coffee or lighting a candle you want to set a positive high vibe state & flow for your day that will get you moving, inspired & happy! Follow or Listen to Positive Content: Follow or subscribe to creators that have positive quotes & messages who bring value & positivity into your life. You want to be able to fill your cup with a positive connection & flow that will allow you to feel empowered instead of comparing yourself to someone else's life. Take time out for yourself: Self-care is the b

Smile through the bullshit, fake friends & shady women who do not genuinely support other women.    Beginning this journey has been a process of growth & realization. There is so much that I can say about those women who have been in my life & in my corner. Those women who have known me since I began this journey within Social Media as an experiment of acceptance for myself. I wanted to feel empowered & inspired by other women who began this journey like I did, for passion & the love of beauty. I also wanted to finally accept & love myself completely because I felt imperfect & curvy. I felt like I didn’t belong & found a sense of community & purpose with other women in my life. In this industry, we are taught to be competitive, to be better & more creative than the other person even though their artistry is different. We are taught to keep our circle small but yet be non-judgmental of one another, however, we do not live up to this standard? Why? Because the next per

Choosing Happiness as a Mindset   As women & influencers, we get often get so wrapped up in being successful & having the best content to post on Social Media. We are constantly checking to see how many people comment or like our posts. We are always wondering if people are watching & engaging with our videos. We often base our success on numbers or the value that others define us by instead of being the only person that defines that for us. We need to change how we value ourselves & how we do things by simply changing our mindset day by day. If we cannot take care of ourselves, how can we take care of anyone else? We need to stop focusing all of our energy into negative thinking & turn our thoughts on being successful into being mindful. It's time for you to be grateful & wakeup with good intentions instead of self-doubt. It's time that you begin to wake up each morning with purpose & passion instead of anxiety or stress. Choosing happiness is something that you should do for your

Why is there still shade in the beauty community among beauty influencers? With everything happening in the Beauty Community, my audience has responded with messages about shade, negativity, negative vibes & energy that is coming from someone who is supposed to be another woman & influencer.  With so many influencers that are 100K & below, why are there influencers who are not genuine or have a true purpose for being there for another woman? You should have someone in your corner collaborating with you, giving you advice, supporting you in your events or planning events & be your backbone. However, as time progresses some of these women &/or influencers in your circle start shifting their intention & no longer need you in their life. The fact that you are supposed to confide in another woman as a sister & share genuine conversation because you are part of the same industry is the key to growth & support. These are the very same women who begin spending time with or hanging out

Inspiring change is something that can really impact your life and the lives of others. If you are someone who thrives on following your dreams, ambitions & passions then change is needed in your life. In remembering everything that you have tried to accomplish this year I want you to reflect on the changes that you have made to accomplish your goals. What were the goals that you created for this year? What were the goals that you created for yourself that can positively impact your life & the lives of others? Dig deep & look within yourself, evaluate & think about your purpose for everything in your life? Did you accomplish your goals this year? Did you create a shift in your content? Did you define your why & purpose in your life? Close your eyes & take a deep breath. Forget about everything that is going on in your life & take another deep breathe & ask yourself this question. What is a major goal that you would like to accomplish before the year ends? Understand that you st

In this episode, I share why the time is now for Micro Influencers on Social Media. I discuss how influencers are doing either too much to "make it" in this industry and how brands use Influencers to also social climb to sell their product. I discuss The Tea About the Beauty Community and what is really going on with Brands and paying Micro Influencers. Watch my Videos Educating you on this Topic:  https://youtu.be/uL430amYm80 https://youtu.be/BcSfzJmWwzI Please support these influencers who are speaking their truth.  Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE Resources: What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here! I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast

This is a special episode in which I share my thoughts on feeling discouraged. I do not want any woman or any influencer to feel like what they do is not valuable or worth the time when it comes to creating content. I want each of you to feel empowered and to know that your voice is truly powerful. I want each of you to know that what you do is really life-changing because if you can inspire, motivate, educate and bring positivity into someone else's life within your community then everything you do is completely worth it. Each of you is so powerful and have a story to share and have something valuable to give to each one of your followers and subscribers. What each of you does is so important because the fact that you continue to share content and be as genuine and authentic as possible without recognition says so much. I truly value what each of you does and how it impacts the lives of so many. Never feel discouraged, instead, feel encouraged to empower someone else’s life through #authenticinfluence. Resou

Do you need to define your success by someone else's definition? What determines your success? As a content creator, I have learned that failing is part of the process. Do not compare yourself to someone else despite what they share on social media. Stop comparing yourself to others based on their individual success. Stop saying that you are “failing” because you are not doing what they are doing. The power of success lies within you. Failing will give you the tools to motivate and inspire you as a woman & person. I want you to be empowered to define your own success. What are the three things that would define success for you? 1. 2. 3. Love the process and appreciate your journey. Failing is something powerful because it adds to your story. It teaches you that no matter what obstacles or hurdles you face, you have the ability and strength to change your life. This is going to make you stronger and better in this world. Take each lesson from every obstacles you face and share it as your story to inspire o

Alexis started her content creation at the young age of 14 as a Freshman in Highschool. She was introduced to the Beauty Community by watching hair and beauty videos on YouTube. Alexis is motivated in knowing that “Every step is going to be better than the last one.” She is a firm believer in understanding as a micro influencer continues their journey they will get better over time. What are some obstacles that Alexis has faced as a content creator? Since Alexis was only 14 years old when she started, she didn't have a job and only had a basic point and shoot camera.  It was also hard for her to save money and she remembers purchasing ELF beauty products because those were the only products she could afford at the time.  She shared the obstacles of looking into a mirror and then back at the camera to make sure that she was focused and centered. Consistency is another obstacle that Alexis has faced throughout the years of creating content. What is the hardest aspect of being a Micro Influencer for Al

Step 1: Determine if you want to be a DBA (Doing Business As) or an LLC ( Limited Liability Company)You need to file the paperwork for the DBA or LLC at the Clerk or Court House in the state that you reside in. You can also file the paperwork with www.LegalZoom.com. Legal Zoom can also be your registered agent for the paperwork associated with your business. Step 2: Make Sure you open a Business Checking Account with your local bank and use Quick Books or keep track of your expenses with Google Excel. You can use Turbo Tax or Quick Books to file your Federal and State Quarterly Taxes. You may also want to get a business credit card to invest capital into your company. Step 3: Determine if you are buying wholesale from a Beauty Brand selling Makeup Products they already have or go through a Wholesale Distributor in Alibaba who is gold standard & highly rated. Step 4: Do your research when you are creating your own independent label or wholesale products. There are some Whole Distributors who are not OEM Ce