Define Your Purpose With Estela

Mikayla Hawkinson is a Pro MUA and Micro Influencer who shares her content on both YouTube and Instagram. Her story began as a passion for makeup as a kid. She began her YouTube career when she went to college in NYC for Production in Theatre. She knew when she began her journey in production that she had to do something and dive in. She was a freelance makeup artist for weddings and women. Mikayla loves to travel and connect with people in the beauty industry.  What keeps Mikayla Motivated? She loves to research and believe it or not that is what motivates her. She researches topics such as coloring or contouring and if they are trending? She also is researching products/ ingredients. Mikayla wants to make sure that she is sharing products that she is passionate about. She needs to be authentic when sharing products or makeup with her audience and it is truly important to her. She needs to make sure she believes in the products that she shares.  What are some obstacles that Mikayla has faced? Mikayla is trul

Most creators want to go to an event to get the experience, purchase products, receive products, network with other content creators and/or with brands. This is an absolutely amazing idea and you should go with the intention of having fun along with a positive energy.  However, the number one question most creators ask is " What do I need to have to go to this event?" or "How should I prepare for a beauty related event?" The first thing that you should focus on is having a game plan as to what your purpose and goals are for this event. There is nothing wrong with wanting to spend time with other content creators and/or brands but what is your main focus for attending this event. You also need to establish the reason why you are going and what is the purpose and impact that you want to have for your personal brand.  Second, you are going to need to create a business card that stands out from the rest of the other business cards that PR representatives are receiving. You also need to develop or think about your

Jeydie is an Instagram & YouTube Content creator who began her journey in 2013. She faced some obstacles during the beginning of her journey which led her to stop. In 2016 when her husband was deployed in the military while going through postpartum depression, she began her journey again. She was so inspired by Nicole Guerrero that she shared her excitement with her husband & began focusing on her content. When she realized she was dominating on Instagram she decided to fully focus on Instagram while still sharing some content on YouTube. Jeydie stays motivated by just living by a specific mantra, which is “giving up is not an option.” She follows a schedule & tries to be as organized as possible. If she is not able to sleep she substitutes one day of filming with another day. Her family also makes sure that she is able to film when she needs to although her creativity happens mostly at night. Jeydie also shared that if you need to take a break, then take a break & repost old content that perf

1. Make sure that your Instagram Profile is on the Business Profile: The analytics will give you information based on your demographics, audience location & peak times that your audience will engage with your content. Make sure you post at the times that Instagram tells you that your audience is most active.   2. Engage After You Post: Engage with your audience when they comment. In addition, engage with those that you follow & who also follow you. When you do this, they will see your content based on relevancy because you just commented on their content. When you engage with those who follow you, Instagram makes your content relevant to your followers so they spend more time on Instagram.   3. Use all of Instagram Features: When you utilize all the features of Instagram, you are using all those features to leverage the AMOUNT of TIME others spend on Instagram. Your audience will respond to polls, questions, GIFS, quotes or just daily mini vlogs that you share with them.   4. Make sure your posts are

From her humble beginnings of being a military wife & mom, Stephanie Calvert is a professional makeup artist beauty influencer currently sharing her content on YouTube, Instagram & Facebook. Stephanie tapped into YouTube before it was YouTube. Stephanie’s dedication & passion have been proven with her consistency & hustle.   Stephanie discussed the importance of prioritizing & organizing your content to really set you apart from other influencers. She explains that filming videos for YouTube & creating content is a “full-on production.” She shares her personal feelings of connecting with your audience, hooking your audience in, like in MAC, “What’s in it for me?” She explains that this is something that she commits to from the moment she gets up & throughout the day.    She also truly believes in sharing & connecting with others. Stephanie discusses the importance of not comparing yourself to other content creators, influencers or others in social media. By collaborating with o

Microinfluencers are an untapped resource being used by more & more companies because of their high rates of engagement & lower costs to promote a brand or product.  Did you know that 84% of audiences who receive a recommendation from a Micro Influencer purchase that recommendation?   Lets Review: A micro influencer has 1K to 1M followers within their specific & respective niche that they are an expert in. However, influencers with less than 35K have the most power when it comes to leveraging their influence. Microinfluencers have a tribe & community of a specific type of audience within their niche that gives the brand the opportunity to develop an authentic long lasting relationship with the influencer & their community. Therefore, by establishing this rapport the brand/ company will be able to convert the influencer’s community into customers just by having this long last relationship that is both valuable to the brand/company & influencer.   Why Should Brands Invest in Mircoinfluen

When we begin our journey as content creators, we are so motivated by the vision that we have for ourselves & the businesses that we have. Once we begin sharing content, we realize how much work it is to share our journey, our story & our creative content with the world. Consistency is part of Showing Up 90% of content creators who begin their journey, stop because of the amount of work, time & effort it takes to consistently share content. Consistency is so important to grow your individual brand & impact. Showing up & showing out for your audience is demonstrating that you are dedicated & resilient. When they see you consistently provide value, education, inspiration & motivation, they are going to be with you for life. When you invest your time in your audience, commenting & engaging with them, they are committed to seeing you grow & support you along your journey. You are able to make a huge impact in the world & other people’s lives. The value that you bring &

I find that when we as content creators are in the process of growing we begin the comparisonitis of other content creators. As influencers, we naturally gravitate towards focusing on what other content creators are doing instead of focusing on our own audience & tribe.   We are spending too much time & energy on scrolling & engaging with the “competition” or creators. When building your tribe & community, you need to find your purpose & reason why you are sharing your content.   We need to communicate, engage & share aspects of our lives with our community. It is so important to be authentic & organic with our tribe. They need to see us & engage with us more.   I challenge influencers to network, support & collaborate with other content creators while building their community. In doing so, you will see how your community will grow organically. When you genuinely support, engage, comment & share another content creator’s work you are building up their community & tr

Planning is key when it comes to being a creative as a beauty influencer, blogger or entrepreneur.   Most of us think of our content as the following: I need to edit my YouTube Video, then you scroll on Instagram, then you edit your Tube Video again, then you edit an Instagram Video, then you scroll on FB, then you answer messages, then you respond to DM’s &  then go back to editing. Then you're going to post on Instagram, engage with your audience, then go back to scrolling & then edit while responding to Instagram comments. Usually, on days like this, you are working consistently throughout the day without a break or morning routine. So I decided to share these tips & strategies that will help you run a successful business as a content creator. I don’t want you to become overwhelmed with your day to day tasks of creating content without having an organized plan. I always recommend having a weekly or monthly planner to block out your time. You need to visually see the tasks that you need to accom