Standout With Cheryl Tan

Today, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create.  But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee. Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time. There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make vid

I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen? Here’s my conversation with Corrina Carter. Here's what you'll learn in this episode: *How to overcome fear of being on camera *How video impacts the way past customers and future clients see you *A foundation of content you can build using video Here are links mentioned in the episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Corrina Carter, CEO of CMS Mortgage here *YouTube.com/

We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks.  My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you’d like to learn more about, let me know. Here's what you'll learn in this episode: *Why master video? *How to stand out on camera *Best practices for your equipment, your look, and your message *The No-Fail Video Formula *What F.O.C.U.S. is and how it helps you speak more e

https://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better. There’s a lot of information out there. You know it. But it’s rare to find people actually putting that information into practice. This is especially valuable for students in my Video Bootcamp. If you’re a student, please listen carefully because you can use what you’re learning in the Bootcamp to create the kind of consistency you’ll hear Karol talk about. By the way, this is a great place to mention that you can join us for the Video Bootcamp, my 4-week program designed to help you use video more effectively. Click here for more details

It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone. In this episode, I will outline a path for you. If you’re stuck and you’re not sure where to start using video. If you’re trying to figure out how to share your message with more people. If you want to create a greater impact, video is an excellent way to do this.  What you will learn in this episode: *Why video creation is an important skill to master in 2020 and beyond *The six-step plan to start creating video going forward *The misconceptions you might have as you get started on the video journey *Why now is a great time to star

https://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall?  One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like something you would like to do? Then listen to our conversation, where Shaunda breaks down the steps she takes to get in front of the people who need to hear from her. What you will learn in this episode: *How one online contest changed her entrepreneurial path *The time & effort it REALLY takes to grow a following online *The one thing people don't respect that is critical to creating relationships in the digital world *The power of offline & online groups to grow your business *Why NOW is THE very b

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the ranks to reach the goals you have. It would be so nice to have a YouTube channel and Facebook page with new content every week as well as millions of followers. But you must start somewhere. The four levels of Video Mastery will help with that. What you will learn in this episode: *The reason I created the 4 levels of video mastery *The steps you need need to take to rise to the next level *How to join the STANDOUT Facebook Community and get more support, no matter what level you are Links mentioned in t

When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner who started a company with one  idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after creating a food product, appearing on Shark Tank, selling out on QVC 5 times, opening a restaurant, two boutique hotels and a spa, Lakesha Brown-Renfro, along with her two business partners, now run ten businesses. We counted. It started with farmers markets, meeting people face to face, talking with them, sharing products, seeing their reaction to them. To this day, despite being very well-known, Lakesha still makes time for farmers markets. I know you’ll enjoy this interview, where you’ll learn quite a bit abou

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a busin

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose your content. What you will learn in this episode: *The reasons why you would want to repurpose your content *The multi-step process I use to take content I have already created and breathe new life into it *Why it's important to isolate your most popular posts and create ways to continually promote them Links mentioned in this episode: *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the cont

If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview. Lauren is doing exactly what I would recommend to anyone who calls me. Be clear about what you offer.  Make sure it’s an offer people want. Be visible where your clients hang out. And then do more of what’s working. What you will learn in this episode: *Steps you can take to turn a hobby you love into a money-making venture *The power of Etsy in Lauren Kilgore's business *The things you need to focus on to scale a business Links mentioned in this episode: *Loo

Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look at the tools I use to organize content Links mentioned in this episode: *Look at the content creation system I created in Trello. Click here to take a peek. *Episode 67 of STANDOUT: How To Create Consistent Content *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets. *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you h

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power of live events. I see now how they foster connection, community and creativity. In today's episode, we’re talking about a conference coming to Norfolk in April 2019 that may be just what you need. What you will learn in this episode: *How one business owner took education into her own hands *The power of a conference to create real relationships *What social media can do to grow a small business Links mentioned in this episode: *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in No

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should use Clarify your message. Find out where your audience hangs out. Figure out where you spend your time. Put together a plan to create engagement and carry out the plan. Links mentioned in this episode: *Episode 61: Seven Ways You Can Start Using Video TODAY *Episode 67: How To Create Consistent Content *Client Videos *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about

If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little strategy to it and talking about how you can use video to grow your business. What you'll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around your video creation Links mentioned in this episode: *Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *57: The Benefit Of Batching Videos *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Fa

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you'll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this epi

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day