Standout With Cheryl Tan

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you'll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources

Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him

By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Do you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you'll hear the story behind Troopster from founder Chelsea Mandello, you'll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you'll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with C

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you'll learn in this episode: *How you can use your performance on camera to stand out from the crowd *4 tips to creating energy on video *Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources *STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn *STANDOUT Episode 54 - How To Look Good On A Webinar *STANDOUT Episode 55 - How To Avoid Being Nervous On Camera *STANDOUT Episode 56 - Should You Hire A Professional Videographer? *STANDOUT Episode

Today, we're talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is. Rem

I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you'll learn in this episode: *Five tips for batching success *The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the same page, that when you start creating videos, you typically don’t need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style. As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it’s perfectly fine to use your smartphone and basic editing skills for your videos. But when you start focusing so much on the shoo

I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That’s my hope for you. And that’s why I have compiled my best tips for battling nerves and knocking it out of the park on camera. What you'll learn in this episode: *My 10 best tips on how to gain confidence on camera Links mentioned in this episode: *STANDOUT Episode

How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn’t mean these are sessions you can ignore as it relates to how YOU come across. Just because you’re at home or in a remote location doesn’t mean you won’t be seen. If you’re in your kitchen with no light and the TV blaring, other people in the room will remember

Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.” But how do you find the right five people? That’s what we’re talking about today. What you'll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the "How To Surround Yourself With The Right People" checklist *6 Steps to Building a Thriving Community podcast episode Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video. What you'll learn in this episode: *How to use live, in-person events to grow a following, one that you can eventually move online *Why it's important to embrace new technology *How Jenny pushed past her fear to start doing videos, even though she had not done them before *Jenny's Video Success Plan *The things you need to have to start video NOW

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it. Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier. But what happens if that is not the result? What if the sales machine is broken? I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don’t know, locally, I am one of the founders of a local group called the Women’s Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn’t sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got th

Welcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality. Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-changing project in the Richmond, Virginia area. Today, she is opening the doors to the area’s first farm-based school - the ultimate hands-on learning environment for students. It has not been an easy journey. Not at all. Since I’ve known Resi, I have encouraged her to make connections with journalists and start doing videos to showcase the amazing space her students will get to learn in. She’s gotten media mentions and support around this project. I wanted to share our strategy session with you because it’s a lesso

If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips. A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again. I want to share what I learned from this experience. First - Everybody loves a challenge. Who knew? I guess it makes sense since a challenge gets our creative and our competitive juices flowing. And people love the idea of winning prizes. Second - The challenge itself is so powerful because our community was tied to it. I gave some basics as far as topic ideas and some checklists to help you create your videos. But that was it. People posted their videos on social media, Facebook primarily, using the hashtag #STANDOUTVC and anyone could search for the videos a

We are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time. That’s not a small order, is it? I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast. We’ll be talking about all of these things. Five years ago, Jocelyn and her husband, Shane, started their business by creating digital products. Today, they’re the head of a thriving community of online business owners. The two former teachers from Kentucky are no longer in a traditional classroom but leading a very large virtual one. I had the chance to meet them in person during Podcast Movement 2016 in Chicago and they have been a part of my PR Pro Membership Community, and I have seen firsthand how committed they are to building a business and creating a life that wor

This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her podcast attracts an audience of highly-engaged parents. Karen faces the same problem we all do. We see the buffet of options all around us. We can do Facebook Live, we can blog, podcast and speak on stage. We can starting pinning on Pinterest or begin to grow a following on Twitter. But which one is the most effective way to attract an audience and grow a business? You may be surprised by what I tell her. Karen has done a great job in growing an audience. It's frustrating, though, when sales aren't

Today, we’re talking about video, specifically how to get started using video. I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create. So listen through to the end of this episode, where I’ll talk about a way for you to share the videos you create and potentially win a prize. What you'll learn in this episode: *3 simple steps you can take to get started using video RIGHT NOW *3 ways to figure out what types of videos your audience wants to watch Links mentioned in this episode: *Join the STANDOUT Video Challenge *Interested in booking a strategy session? Learn more here Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it. What you'll learn in this episode: *Why Christina decided to leave TV news *How she moved from PR executive to the owner of a PR company *The most common misconceptions about getting media coverage *How to create real relationships with journalists *How to promote yourself without sounding like you're promoting yourself *Why it's so critical for your business growth to focus on PR *The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina