Content Matters: Content Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 33719:30:53
- Mais informações
Informações:
Sinopse
A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each 22-minute episode explores a significant tactic that makes content marketing effective.
Episódios
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How Do You Develop Your Voice as a Writer? [38]
08/09/2019 Duração: 39minBarry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.
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When is Medium Quality Content Just Right? [37]
02/06/2019 Duração: 23minFun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?
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Business Blogging Trends - 4th Annual Survey [36]
10/10/2018 Duração: 32minAndy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.
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The Most Common and Costly SEO Mistakes [35]
15/09/2018 Duração: 38minAndy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.
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How to Create and Use Welcome Emails [34]
12/08/2018 Duração: 28minIn this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.
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Are You Leveraging LinkedIn? [33]
18/03/2018 Duração: 33minBarry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?
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Storytelling — How Much Does it Really Matter? [32]
18/02/2018 Duração: 29minIs it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
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Non-Obvious Ways to Promote Your Content [31]
20/01/2018 Duração: 36minAndy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.
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The Road to Recognition with Personal Branding [30]
24/10/2017 Duração: 26minIn this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.
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Simple Ways to Get Started with Content Marketing Metrics [29]
02/10/2017 Duração: 30minSome companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.
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How to Lose Friends and Not Influence People [28]
16/07/2017 Duração: 24minIn this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.
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Examining Effective Processes for Creating Content [27]
25/06/2017 Duração: 23minIn this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.
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Building Your Content Marketing Team and Talent [26]
21/05/2017 Duração: 24minIn this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.
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Get More Bang for Your Buck By Repurposing Content [25]
09/04/2017 Duração: 1491h00sAndy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.
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The Secrets of Successful Bloggers [24]
19/03/2017 Duração: 1310h00sIn this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.
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The Audience-Expanding Advantages of Collaborative Content [23]
26/02/2017 Duração: 1280h00sAndy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.
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How to Edit Copy [22]
11/02/2017 Duração: 1385h00sIn this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.
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Website Navigation Matters [21]
12/01/2017 Duração: 1231h00sAndy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.
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Infographics: Tips for Creating Content People Crave [20]
12/11/2016 Duração: 1530h00sIn this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.
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Smart Strategies for Effective Blog Design [19]
24/10/2016 Duração: 1375h00sAndy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.