Content Matters: Content Marketing

The process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.

Ever struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.

The recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.

Have you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.

You may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.

Many marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.

Where do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.

Andy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.

Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.

Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.

In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.

In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.

Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.

"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter

In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.

Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.

It may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.

Content Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy Crestodina and Barry Feldman discuss their take-aways from the world's largest content marketing event.