Mcgraw-hill

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 3:58:35
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Sinopse

McGraw-Hill Professional is the leading publisher of non-fiction books. Written by industry leaders, our business titles provide you with the authoritative, relevant resources and tools you need to compete in today's global economy.

Episódios

  • Thrive On Pressure - Strategies from Graham Jones

    20/10/2010 Duração: 17min

    When the going gets tough, the tough get going. In any business climate, real leaders prove themselves when the chips are down: when they are able to motivate a team to meet a tough deadline, when they can improve performance when budgets are cut, when they can inspire and encourage a team when they are behind deadline and running over budget. In Thrive on Pressure, Graham Jones, Ph.D., a psychologist whose work has been published in Harvard Business Review, first shows readers the traits and mindsets they need to develop in order to become "real" leaders; the kind of leaders that do not crumble when things hit the fan.

  • Barbara Kellerman on Leadership

    03/09/2010 Duração: 12min

    Leadership, says author, leadership expert, and Harvard Professor Barbara Kellerman, "is all about what leaders should learn—but it is decidedly not, deliberately not, about what leadership education has lately come to look like." Instead, Leadership is a concise yet expansive collection of great leadership literature that has stood the test of time. As Kellerman makes clear in her extensive, authoritative commentaries, every single selection has had, and continues to have, an impact on how and what we think about what it means to lead. And every single one has had an impact on leadership as an area of intellectual inquiry—as well as on the course of human history. Barbara Kellerman is the James MacGregor Burns Lecturer in Public Leadership at Harvard University's John F. Kennedy School of Government. Her writing has appeared in The New York Times, The Washington Post, The Boston Globe, The Los Angeles Times, and Harvard Business Review, and she has appeared on CBS, NBC, NPR, and CNN. She is author and editor

  • Dr Paul Nussbaum, author of Save Your Brain

    01/06/2010 Duração: 14min

    We all know about the importance of eating right and getting exercise to keep our hearts in the best shape and to prevent heart attacks. We all know to wear sunscreen when we're outside to protect our skin and to fight against wrinkles. But what do we know about preventing memory loss, dementia, bewilderment, confusion and everything else associated with an aging brain? We don't know enough, argues Dr. Paul David Nussbaum, a neuropsychologist with a specialization in memory loss and dementia. He has spent the last several years touring the country on behalf of insurance companies like MetLife and in conjunction with FitBrains.com to spread the word about the science of brain health and his comprehensive, 5-step program for people to strengthen their brains and to shield them against the aging process. Our brains can remain as strong and as sharp at seventy as they were by twenty by following Dr. Nussbaum's 5 essential steps to Save Your Brain. For more information about Dr. Nussbaum, check out his website: ht

  • Turn Clicks Into Customers - Duane Forrester

    30/04/2010 Duração: 21min

    SEO expert, Duane Forrester, teaches you how to turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.Duane Forrester is the author of "Turn Clicks Into Customers," the highly practical guide for using all the online tools available for turning curious visitors into paying customers. Forrester reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.He knows what works and what doesn’t for multiple online marketing strategies, including:E-mail Online searches Internet advertising Webinars Videos Social networkingIn this BlogTalkRadio show, you’ll learn best practices for reaching more paying customers than ever before. To learn more about Duane's books and read his blog, visit w

  • Re-Engage

    14/04/2010 Duração: 30min

    Why should you worry about keeping workers happy in a time of rising unemployment? Because you can't afford not to. In an eye-opening survey of 10,000 employers in 43 states, the Best Places to Work are not only the most engaging work environments for employees—they are also the most efficient, productive, and successful. In this show, learn what separates the "best" from the rest. Leigh Branham and Mark Hirschfeld, the authors of Re-Engage: How America's Best Places to Work Inspire Extra Effort Through Extraordinary Engagement, will summarize their findings into what creates a highly engaged workplace. About the Authors:Mark Hirschfeld has 20 years of experience in organizational consulting, executive coaching and development, business marketing and management. He consults with professionals globally, providing services in employee selection, management development, team building and surveying. Leigh Branham has 30 years of experience in business, education and management consulting. Leigh is an author of th

  • Leadership Secrets of Hillary Clinton

    25/03/2010 Duração: 11min

    Join us for an exclusive interview with Rebecca Shambaugh as she discusses her latest book, Leadership Secrets of Hillary Clinton. Few understand better than Hillary Clinton what it's like to fight uphill battles. Yet, despite her uncanny tendency to draw fire, she has achieved remarkable success, working her way up from first lady to U.S. Secretary of State. How did she do this? By fully leveraging her brilliant and unique leadership skills, Leadership Secrets of Hillary Clinton examines Clinton's leadership techniques and explains how to get results by putting them to work in your own environment. Rebecca Shambaugh breaks down Clinton's powerful leadership style into easy-to-understand parts, each of which is imperative for successfully leading an organization through periods of intense change.Ask Hillary Clinton and she'll tell you that being a great leader isn't about winning or losing. It's about stepping back, scrutinizing your environment, and having the courage to reinvent yourself along the way. Clin

  • Surviving the Toxic Workplace

    19/02/2010 Duração: 15min

    In SURVIVING THE TOXIC WORKPLACE, business consultant, radio show host, and psychotherapist Dr. Linnda Durré teaches workers how to put a stop to toxic workplace behavior using S.E.S.S.I.O.N.: the Situation, Explanation, and Solution System in Overcoming Nuisances. Using examples of 79 specific “Staff Infections™,” or destructive work personalities, Durré helps readers identify and diagnose toxic behavior, understand why it occurs, and deal with it through direct conversation with the offender. Readers will learn the seven effective communication techniques for dealing with different conflict styles, as well as what to do next and additional resources to turn to when more than a one-on-one conversation is required. Whether dealing with “Frannie the Flatterer,” “Dick the Dictator,” or “Bobby the Boss’s Relative,” SURVIVING THE TOXIC WORKPLACE empowers employees to take matters into their own hands, deal with dissension effectively, and create an environment in which they can thrive. www.survivingthetoxicworkpl

  • Don't Simply Present! Persuade, Inspire, Peform - OWN THE ROOM

    01/10/2009 Duração: 30min

    In their new book, OWN THE ROOM: Business Presentations that Persuade, Engage, and Get Results, skilled corporate communication experts David Booth and Deborah Shames, offer a method of persuasive speaking that goes beyond the do’s and don’ts of public speaking. They deliver a proven way to differentiate your services and become industry leaders—from team presenting and closing important deals to delivering news to shareholders. Listen in on October 1 to discover how persuasive communication can boost your company's bottom line. http://www.mhprofessional.com/product.php?isbn=0071628592

  • Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business

    22/09/2009 Duração: 29min

    Donna Fenn, author of "Upstarts!" interviews Ben Kaufman, one of the featured GenY entrepreneurs from her just-released book. Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs for her book. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different—and it’s changing the way everyone must do business now.Donna Fenn examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn introduces a generation of entrepreneurs th

  • Transforming HR into a business-driving powerhouse

    07/08/2009 Duração: 21min

    Join us as we speak with Dave Ulrich and Jon Younger co authors of HR Transformation. “HR can only transform organizations if it transforms HR. This book shows us how. HR Transformation would have been important in the past-it is critical now! We are entering a new world. HR Transformation can help our organizations thrive in the midst of uncertainty.”-Marshall Goldsmith, author of the Wall Street Journal bestsellers What Got You Here Won't Get You There and Succession: Are You Ready?

  • Lead by Example. Transform your organization.

    16/07/2009 Duração: 06min

    Dr. Loretta Malandro’s groundbreaking behavior based leadership methodology is used around the globe to create top-performing leaders and high performance organizations. Join us as she talks about her new book Fearless Leadership.

  • Make the right choice every time!

    09/07/2009 Duração: 28min

    One doctor advises surgery, but another thinks you should wait for a while and see if the situation improves. What should you do?Jim Stein, esteemed math professor and author of The Right Decision (McGraw-Hill 2009) talks about how the principles of the dynamic new field of mathematics called Decision Theory can be applied to everyday life.