Mcgraw-hill

Donna Fenn, author of "Upstarts!" interviews Ben Kaufman, one of the featured GenY entrepreneurs from her just-released book. Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs for her book. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different—and it’s changing the way everyone must do business now.Donna Fenn examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn introduces a generation of entrepreneurs th