Wright Brothers Podcast

Working effectively with sellers is all about improving your listings and building a good reputation. It’s important to remember that your primary goal as a seller’s agent is to sell your client’s house for top dollar within a reasonable amount of time.

By avoiding common mistakes many buyer agents make, you can delight your clients and set yourself apart from the crowd.

We know that a cell phone can sometimes (or a lot of the time) feel like a leash, but the truth is that we’ve come to depend on our phones in ways that no one could have predicted. Have you ever seriously tried to imagine your life–much less a week or even a day–without your phone?

When you’re not earning a steady paycheck, and your earning are often in direct proportion to the output of your efforts, managing cash flow and saving for a rainy day can get challenging.

Jim is an attorney who has successfully represented and counseled individuals and companies in a wide variety of legal matters including contract disputes, real property disputes, complex partnership disputes, insurance litigation, and federal and state criminal investigations and trials.

Referrals are valuable because they allow you to scale and grow more quickly, freeing you up to spend more time with clients and give them better service. Your clients can then turn around and do a lot of your marketing for you through word of mouth.

In this week’s episode, we talk to Kevin Ward, a successful real estate agent, coach, and author of the book The Book Of Yes, which teaches agents the best ways to get people to say yes to them.

The Broke Agent is the number one source for retail entertainment. It was created to provide comedic relief in an industry that is both stressful and unpredictable, and Wes and Eric pride themselves on saying what everyone else is just thinking.

On this week’s episode of The Wright Brother’s podcast, we’re getting emotional and talking about some of the less tangible elements that contribute to success. We had our dad drop by to talk to us about dealing with the more emotional side of the business and with people.

In our first episode of 2016, we talk to Ash from Active Pipe about his groundbreaking new technology and its practical applications to real estate. Active Pipe is an advanced CRM plug-in delivering enterprise level marketing automation & smart data analytics to real estate agents. It tells you who to call, when to call and why. You can listen to Ash explain this more and then go check him out.   Then we get into the practice of goal setting, something that's on everyone’s minds at this time of year.

It’s our final episode of the year. Many of you will be traveling, so we’re going to wrap 2015 up by talking about short term rentals.   There are a few sites you can use to list your property, Airbnb being one of the most popular ones. Craigslist can be a good option as well, though keep in mind that you’ll have to handle the contract and billing process yourself. Remember to have professional photos taken of your place and to really nail your description. When in doubt, get someone else to write it for you, or, at least, look over what you’ve written yourself.  

In a nutshell, the Golden Handoff refers to the practice by an established agent of partnering with another agent who is either getting ready to retire or relocate to a different area. The retiring or relocating agent will agree to work with the newer agent in his or her final days. These two agents will typically come to some sort of agreement where the retiring agent will grant access to all of their client information via database and actually endorse the new agent.

 In this week’s episode of the Wright Brothers podcast, we’re talking about everyone’s favorite subject: ninjas! And then we get down to business and talk about how you can take a vacation without driving yourself, the people you’re traveling with, and your clients back home crazy. As agents, and indeed as entrepreneurs, in general, it can seem virtually impossible to switch off and not work all the time. This doesn’t mean you should give up on the possibility of ever again having a quality vacation. It just means you need to do a little prep work to make that happen and make sure everything goes off without a hitch.

The holiday season is in full swing. In keeping with the theme, we’re talking about gifts on this week's podcast and giving gifts that get noticed.  This has both personal and professional benefit. Obviously you want to wow your loved with a thoughtful gift, but there will also be quite a few instances where you’ll need to buy gifts for clients and colleagues. Giving good gifts is something that anyone can practice and become better at. It’s definitely something we’ve become better at over time. Here, we give some of our best tips. For inspiration, make use of Pinterest. You can browse a multitude of boards to get ideas, and you can even create secret boards to save ideas for specific people or occasions.

Holding an open house is an excellent strategy for newer agents to really get a feel for the business, get in some practice. The landscape of open houses has changed a lot over the past twenty years. Where it used to be one of the least effective ways to get homes sold, now with more targeted listings and more savvy buyers, open houses are becoming increasingly a more viable way to sell houses.   

This week we talk about what it takes to become a top recruiter in the real estate world. In this episode, we share the valuable things we’ve learned from working with over 600 brokerages over the past five years to generate leads online. The basic framework here is based on what we like to call the three D’s; deploy, data, and decide. To clarify, we recommend you implement systems, then collect data, and then make decisions based on the data you collect.

The National Association of Realtors is having their annual convention in our hometown of San Diego this week. For those of you that will be attending and visiting our awesome city, we wanted to make sure we took care of you and gave you our best recommendations for things to do and see while you’re here. We really run the gamut in this episode; from the best food to the most colorful nightlife. From places to drink to places to work out. We even tell you some places off the beaten path and let you know where and what to avoid.  Listen in to get all the specifics.

In this episode, we talk procrastination busters.  We all have any number of things that we may not particularly want to do but are necessary for business and in life. In this podcast, we dig into strategies you can use for making those tedious tasks more enjoyable so that you can get more done.  

In this, the 25th episode of The Wright Brothers Podcast, we’re talking all about the art of successful negotiation.  Negotiation doesn’t just apply to real estate. Negotiation is a life skill. Whether we are conscious of it or not, we enter into some form of negotiation on an almost daily basis. So it only makes sense to be conscious of it and try to work those negotiations in our favor.  Negotiation is not one of those things where either you have it, or you don’t. Negotiation can be learned. It can be improved upon. Like any other skill in life, it just takes work, a concerted effort, to get there.

  Welcome to another episode of the Wright Brothers Podcast. Never in the history of advertising has there been a platform as powerful as Facebook. With the ability to target ultra specific demographics, all real estate professionals should be using Facebook advertising to grow their business. On this week's episode, Casey explores a best practice approach to personal page versus business fan page, while Corey discusses the nuts and bolts of building a highly effective Facebook campaign, including targeted demographics and attention seeking graphics.