HALO Talks

In this episode of HALO Talks, host Pete Moore is joined by Director of Education, Jeremy Strom, from Reaxing International. Jeremy shares insights into the Reaxing system, a game-changing, neuroscience-based program designed to train for unpredictability and enhance overall movement and response time. He discusses the company's innovative products, such as the Reax Run treadmill and Reax Board, and their impact on various industries, from health clubs to helping with Parkinson's treatments. Jeremy also highlights the company's commitment to research, education, and consumer-focused training, providing a glimpse into their future plans.  On using the products themselves, Strom states, "When you utilize and implement Reaxing products, it lights the brain to '5G communication,' and that communication now allows us to respond to what the 'machine' is doing, and implement the full system from the brain, to the big toe, out to the middle fingers-in such a way that more tissue is lit up, more reactive time, the rea

Host Pete Moore welcomes Josh Forkner, a prominent figure in the CBD space. Josh shares insights into his company's operations, including their innovative approach to product development, strategic partnerships, and the challenges they've faced in the market. Pete and Josh dive into the unique selling points of CBD products, the potential for growth in the industry, and the transformative impact of CBD on customers' lives. From athlete endorsements to navigating legal restrictions, this conversation delves into the rapid growth of a new brand in an already crowded market.  Regarding finding the right market for product sales, Forkner states, "We find that what works best for us are places like fitness studios, yoga studios, senior fitness centers, chiropractors, acupuncture, little small gyms, CrossFit . . . those places that only showcase our product or maybe 1 or 2 others we do very well in." Some key moments:  Founders are business partners in different industries. Stringent testing to prevent THC contami

In this episode, host Pete Moore sits down with serial entrepreneur Todd Abrams, the Co-Founder and CEO of ICON Meals. Todd shares his journey from starting his entrepreneurial ventures in the software industry to his passion project based in Texas, ICON Meals, which focuses on providing convenient and healthy food options.  Throughout the conversation, Todd discusses the challenges and successes of his business ventures, the importance of building a strong team, and his perspective on taking responsibility for one's life and actions. Abrams provides insights into the meal delivery and food industry, as well as valuable lessons in leadership, team building, and striving for continuous improvement. This is a must listen as Pete and Todd delve into the world of entrepreneurship, business strategies, and the drive to make impactful changes in people's lives through the power of food. One two of his keys to success, Abrams states, "I've always had to have two things in any of my businesses, one is residual recurr

In this episode, host Pete Moore dives deep into the VC (venture capital) world with Kiva Dickinson, Founder of Selva Ventures. Kiva began his career in investment banking before joining TPG. He received top-notch training there and developed a keen interest in the dynamics of the consumer world, particularly in ecommerce and health and wellness. His focus shifted to earlier stage opportunities, particularly in the better-for-you products sector. Kiva shares valuable insights from his TPG and CircleUp days before launching Selva. He sheds light on the process of raising capital, evaluating investment opportunities, and the key factors that drive successful investments in early-stage companies. The conversation also delves into the "5 M's"  approach for evaluating potential investments and the strategy behind exiting investments at the right time. Regarding raising capital he states, "Identifying the company is incredibly important, but building a tight investment process both pre and post investment, not only

Jack Thomas, originally from Australia, has been living and working in Thailand for the past few years. In this episode, host Pete Moore and Jack discuss everything from the burgeoning boutique fitness industry in Asia, to the evolving trends and growth opportunities in the U.S. fitness market. He is excited about the emerging markets in other Asian countries, such as Manila and Indonesia, and sees great potential for growth in the region. Jack also shares his new concept, The Fit Guide, a pioneering idea anchored in bringing high end, hospitality elements into the HALO sector. The Fit Guide evaluation process, which boasts 250 objective standards, has already launched in major cities and is set to make waves in new markets. With a strong emphasis on elevating the customer experience, the episode touches on the comprehensive evaluation process, revenue models, and potential future revenue streams, setting the stage for an engaging and informative conversation. Regarding the importance of brand consistency in

Dane McCarthy is a former rugby player who pursued a career in finance before joining salesforce.com. After several years in financial services, he was transferred to New York. During the pandemic, he quickly realized the different workout culture in the US compared to Australia, where people often train in groups. That eventually led him to start Village Athletic . . . which helped unite people in their fitness journeys and filling the absence of the social training element that he missed back home. He discusses the unique concept of squads, the importance of consistency in training, and the strong sense of community it fosters. Join us as we delve into Dane's entrepreneurial journey of building a fitness brand centered around building strong relationships and driving results. Regarding getting the venture off the ground, McCarthy states, "This was completely self-funded from initial Venmo payments. And given where we were in COVID, we had no equipment. When we first started, we just had square boxes basical

Laura Adelson is a yoga enthusiast and now a new business owner who credits her husband for encouraging her to take a chance, buy the business, and save her long-time yoga studio from closing permanently. Together, they turned the struggling business into a thriving community hub and a place of learning for both students and teachers.  She shares insights into the studio's brand identity, the process of saving the business, and the evolving landscape of yoga and fitness. From community building to pricing strategies and the importance of holistic health, this episode delves into the unique experiences and decision-making processes of a yoga studio owner. There are tons of valuable takeaways here for running a yoga studio, the new entrepreneurship journey, and maintaining a successful fitness business. When it comes to the pricing model in her studio, Adelson states, "We want people to feel like they have everything that need, that they're being taken care of once they pay for the class, that they know they're

Gary Kleinman is a seasoned marketer and former attorney who has always believed in the power of storytelling. After realizing the similarities between the marketing world and being a litigator, he decided to venture into a career that combined his skills in both fields. For years, Gary successfully ran an experiential marketing agency that specialized in organizing mobile tours for renowned organizations such as MLB, NFL, and Warner Brothers. Everything changed though after he stumbled upon an article about a 17-year-old female gamer participating in a League of Legends tournament attended by an astounding 17,000 people. Intrigued by this unexpected phenomenon, Gary was  determined to understand the allure of competitive gaming and began a new journey exploring the business possibilities in the thriving world of esports.   When it comes to marketing to a particular niche Kleinman states, "The challenge when you don't have a Gatorade budget or a Pepsi budget (who bought Prime the energy drink) is you have to

Bill Parisi is a former athlete who began his career over 30 years ago. As a Division 1 all American athlete in college, he quickly realized the lack of appropriate training for young athletes in field and court sports. In 1990, he began his entrepreneurial journey with a small 3,000 square foot facility, which quickly grew to multiple locations. With guidance from industry expert Tom Plummer, Bill focused on helping young athletes aged 7 to 18.  Pete and Bill dive deep into the world of youth sports training and how it can positively impact young athletes' lives. They also discuss the importance of creating a strong culture within a club, the value of technology in the fitness industry, and the future of training young athletes. Whether you're a gym owner, coach, or a parent interested in helping your child excel, this episode is full of insights and practical advice.  Regarding the evolution of athletic training, Parisi states, "The focus has always been from day 1 to help young athletes focus on youth spo

Steven Puri, along with his friend Ulf, embarked on a mission to address the growing problem of stress and overwhelm in today's (extremely) fast-paced world. Both experienced moments where they felt stressed out and unable to fully enjoy life, due to an almost overwhelming number of tasks to complete. (Sound familiar?)  Determined to find a solution, they decided to harness the wisdom of experts who had written about stress management and turn it into a user-friendly app. Their app not only includes music and timers like other focus apps but also introduces the innovation of real-life coaches powered by artificial intelligence. Steven's passion for helping others lead more intentional and fulfilling lives drove him to develop this valuable tool. On the work-life balance dilemma, Puri states, "If you just focus, you can knock out [most] work before lunch! And then the open question is, what will I do with the extra time? Do I want to go have human interactions I didn't have time for before? Those are the sort

Maura Vella started her journey in the corporate world, quickly climbing the ladder and achieving financial success by the age of 24 in tech sales. However, she realized that despite the impressive paycheck, she lacked a sense of purpose and excitement. This led her to embark on a different path, one centered around her newfound passion for yoga. She eagerly attended classes every day, and it became the focal point of her daily routine. Fueled by this passion, she made the rather large decision to leave her lucrative job and pursued her dream of teaching yoga and getting into the business side of the HALO sector. (Health, Active Lifestyle, Outdoors.) She ventured into this new chapter of her life, eager to share the benefits of yoga with others while building a thriving community for like-minded individuals. She states, "By the time I was 24, I was making six figures, which was amazing. But then had this epiphany that it wasn't purpose driven. I wasn't really excited about what I was doing even though I was m

Chuck Goetschel is the CEO and Co-Founder of Rallio, and a respected figure in the franchising community, known for his strong belief and track record in building and maintaining positive relationships between franchisors and franchisees. With a focus on empowering and supporting franchisees while utilizing the strength of the brand, his mission is to ensure a harmonious and successful partnership between the two.  He shares his expertise in solving problems and creating technology for local business management and touches on the frustrations between franchisors and franchisees, shedding light on his innovative solutions that bridge communication gaps and empower brands. From AI in marketing to hiring passionate individuals, this episode is packed with invaluable insights on leveraging technology and building successful businesses. Listen now to hear how Chuck and Pete navigate the complexities of the industry and inspire listeners to make a positive impact in the world. Regarding AI in Rallio, Chuck says, "W

Pete Moore, Founder & Managing Partner of Integrity Square recounts a conversation he may or may not have had at one point or another in his investment banking career. These types of discussions may or may not also take place daily in investment banks and M&A firms everywhere.  As he's often fond of saying, "Finance is basic math. It's not hard, but the people in the sector love to make it sound hard." That's one of the (many!) reasons you need a firm like Integrity Square if you're ever going to do a buy or sell side deal.  There's an entire section on our HALO Talks site called "Finance 101" where Pete breaks it all down in hilarious 2-3 minute riffs. Enjoy!  On our Integrity Square site, we've also created a glossary of terms translating 'finance speak' to real English. Links in resource section below. Here's a few examples:  "Window of Opportunity" = If the company doesn’t get money by Friday, the company is dead. "Upgrading The Management Team" = Fired the CEO and entire management team becaus

Amy Bantham began her career in the late nineties as a group exercise instructor, a role she quickly fell in love with. While working in management consulting, she realized that it was teaching group exercise during her lunch hour that truly brought her joy and drive. This eventually led her to begin working with the main industry trade group, IHRSA (International Health, Racquet & Sports Association) for over a decade where she focused on advocacy, health promotion, and health policy.  During her tenure, she played a crucial role in establishing the IHRSA Foundation, which allowed her to further her passion for expanding access to physical activity opportunities. This sparked her desire to pursue a Doctor of Public Health degree, a journey that took three years. Through her impressive career and educational background, Amy has become a dedicated advocate for promoting physical activity and improving public health. About the Daily Mile initiative, she states, "This was an elementary school, in-school phys

Bill Davis is an extremely dedicated individual who has witnessed the tremendous transformation and maturity of the HALO (Health, Active Lifestyle, Outdoors) space over the past few years. Despite the anxiety and uncertainty brought about by the pandemic, Bill has been impressed by the sustained growth and expansion of both membership and brands within the industry. With a keen understanding that fitness and wellness are top priorities for many, he recognizes the critical importance the brick and mortar experience plays in achieving overall well being. At ABC, Bill and his team have used the many challenges of the pandemic as an opportunity to embrace new technologies and continue to innovate. Davis aims to continue to contribute to the positive development of the industry, even in small ways. On the power of personalization he states, "I think the technology is there. It's helping club operators understand how they can more effectively seamlessly leverage it to garner better, more curated, more personalized

Wade Norris is a former researcher at Google AI, where he had the fortune of transitioning into the AI space just as it was gaining momentum. His expertise lies specifically in helping computers understand photos, videos, and the surrounding world. Wade had an amazing journey there, starting with a team of only 10 and witnessing its rapid growth to 140 researchers. During his tenure, he contributed to the development of several impressive products. Eventually, he seized the opportunity to explore starting something new and making more of an impact.  Wade recognized the tremendous opportunity in addressing the role of diet and nutrition. Armed with his passion and his impressive expertise, he started building Snap Calorie, a game-changing solution that leverages computer vision to help track and analyze nutritional information and portion sizes. If you're curious about the intersection of technology, nutrition, and personal health, this episode is a must-listen! Regaring AI and LIDAR (light detecting and rangi

Chris Mirabile's passion for health started young. At 12, he stumbled on to a copy of Men's Health magazine, which inspired him to take care of his body through exercise and what he believed was a healthy diet. Health became an integral part of his life until everything changed when he was 15. While on a school trip in New York City, Chris unexpectedly had a seizure caused by an undetected, golf ball-sized brain tumor that had been growing for years. This medical emergency necessitated immediate surgery and completely upended his life. It forced him to reevaluate his understanding of health, realizing that true well-being goes beyond just physical appearance and athletic abilities. It also ignited a new-found curiosity about the biological aspects of health and set him on a new path. Regarding biological age and chronological age he states, "Biological age and chronological age are two different things . . . biological age is essentially how old you are biologically, which is correlated with your risk of mort

Jake Thomas began his career in the fitness industry immediately after college. With a background in athletic training and a strong passion for working with kids and training athletes, he joined Forward Fitness and Parisi Speed School. Here he tells the story of how he went from Fitness Manager to proud Owner! After gaining valuable experience, he moved on to MVP Sports Clubs in Michigan, where he spent five years overseeing sports performance programs within the clubs. Wanting to return home, he found Razor Sharp Fitness and joined as the fitness director in 2013. Within a year, he was promoted to the role of General Manager, which he held for eight and a half successful years. He takes us through his journey of inquiring about the future plans of the business owners and their gradual inclination towards selling the building and the business. It's a great story of curiosity, candid conversations, and unexpected opportunities. There's also an important takeaway regarding the involvement of Jacob in lease agre

Jane Curth is a passionate individual who has made a significant impact in the field of education and personal training. With a background as a professor in kinesiology, she specialized in online education and was recognized as a finalist for a state award for excellence in online teaching. It was during her teaching career that she identified a pain point in the industry and decided to take action. Jane's idea was to create a personal training course at the college level, allowing students to earn college credit while also providing them with a potential part-time job opportunity that offered a decent hourly wage. However, she faced numerous obstacles in getting the course approved, enduring months of red tape. Realizing that she needed to regain her personal training certification in order to teach the course effectively, Jane dedicated herself to retaking the exam. This experience further fueled her determination to address the pain point she had identified earlier. As a result, she founded FitFixNow, a co

Charles Seltzer and his Co-Founder Brendan Doney shared a passion for team sports since childhood. From hockey, basketball, and soccer to football, lacrosse, and more . . . their lives revolved around sports. However, their competitive sports journey ended after high school, and college only offered the chance to play intramural. After graduating, both found it heard to find a reliable team to play on. They joined different leagues but often missed games and weren't particularly thrilled with their teams. Frustrated, they made the difficult decision to give up on sports altogether.  Eventually, they decided there was a business opportunity and formed a unique basketball-inspired social club called Crosscourt. Charles shares how they aim to make team sports as accessible and seamless as other fitness experiences. From pickup sessions to a membership-based community, Crosscourt offers a holistic approach to reigniting people's passion for team sports and the sense of connection it brings.  On the benefits of te