HALO Talks

In this episode we're pleased to host Jeremy Kelstrom from Alaris, a company that continues to make waves in the B2B SaaS space by addressing the needs of youth sports, camps, and club check-in experiences. With a really cool origin story that dates back to their initially winning a business plan competition sponsored by Rolls Royce, Jeremy dives into how Alaris pivoted away from its core signature recognition technology origins to eventually becoming a key player in club management software. Host Pete Moore and Jeremy also discuss how customer feedback led to their significant pivot, challenges and successes of entrepreneurship, and how Alaris is expanding its offerings with innovative booking platforms. Kelstrom shares his valuable insights on product market fit, customer feedback, and the importance of a bottom-up strategy focusing on front-line staff's experiences. When it comes to the power of partnerships for growth, he states, "There are lots of deals we're brought in on where it's said to to the custo