The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!Resources:Support Marian’s business at mamacheesecake.comFollow Mama Cheesecake

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, ga

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you ma

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolu

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.Resources:Support Leah’s business at monalisapure.comFollow Mona Lisa Pure on Instagram and Pinterest: @mona

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your au

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.It's time to find our blend again, to get back on track. In this episode, we'll share some st

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.So, let's embark on this journey together and discover how to turn niche

We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.Let's dive into how you

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money

One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right!But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about balancing your sales channels and understanding the value of alternative customer access and staying top of mind. So, how do you leverage social media effectively?That’s exactly what we're diving into today! To help you navigate this, we've created an incredible resource – our guide to growing your audience on social media. This comprehensive playbook is filled with tips and strategies to build a vibrant social media following, aligning with your business objectives. Whether you're looking to fully embrace social media or just w

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.During our session, we'll explore:Understanding Your Customer: Identifying who your ideal customer is and where to find them.Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.Effective Messaging: Refining your product messaging to resonate with your target audience.This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Ra

Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax.We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable changes that have led you to this moment.I want to extend my heartfelt wishes for a joyous holiday season and a prosperous New Year. The past year has been transformative, setting the stage for a thrilling 2024 filled with new opportunities on your journey to success.As January approaches, we'll shift our focus to planning for 2024, crafting strategies to make it your most successful year yet. But for now, let's pause. Embrace this time with loved ones, relish in holiday traditions, reach out to those we hold dear, and bask in

Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could.Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you.Many of you have been creating compelling offers and promotions, like buy-one-get-one deals, yet are left puzzled when these don't translate into sales. The culprit, more often than not, is a confusing website. A site that doesn't clearly guide customers on what to do or buy can significantly hinder conversions.So, what can you do about it? We've got you covered! In this episode, we'll walk you through practical steps to optimize your website for better conversion. From simplifying navigation to clarifying your offers, we'll help you transform your website

Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known but becomes a household name?In this episode, we'll delve into the strategies Dale has employed so far and explore comprehensive methods to elevate her brand visibility. We're all about practical, actionable advice, and we'll be discussing both paid and organic acquisition strategies tailored to Dale's needs. Whether you're a seasoned entrepreneur or just starting, this session is packed with insights for anyone looking to broaden their brand's reach.Join us as we dissect these strategies and provide Dale with the tools sh

As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling!Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year has been phenomenal for many of our students and masterminders, filled with growth and learning. Whether we stumble or soar, each experience is a stepping stone to greater heights.Our mantra? "If you don't win, you learn." This mindset has propelled us and our community forward, proving that with hard work and the courage to embrace change, success is inevitable. So, as we wind down this year, let's gear up to make 2024 our most exceptional year yet!Join us as we guide you through planning and strategizing for 2024. We're a

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make

Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.Join us as we unpack these topics and provide actionable insights that can help not only S

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump