The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make