The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they have to do everything themselves. But the businesses that truly grow are the ones that focus on scalability, smart pricing, and strategic sales channels. I’ll walk you through the shifts you need to make, from stepping into the role of CEO to ensuring your products are priced for profit.If you’re ready to stop feeling overwhelmed and start thinking bigger, this episode is for you. I’ll share real-life examples of handmade businesses that have broken through that revenue ceiling and exactly how they did it. Because the

After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.If you’ve ever felt stuck or wond

Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and the challenges—is what makes for a truly rich and meaningful life.For so long, I let comparison steal my confidence. I’d look at others who seemed to have it all together and wonder if I was doing enough. But the truth is, no one has it all figured out. We’re all navigating our own journeys, and the only thing that truly matters is how we show up for ourselves. In this episode, I’m breaking down the mindset shifts that helped me: overcome self-doubt, stop waiting for the “perfect” moment, and take action despite fear.If you’ve ever questioned whether you’re enough, this episode is for you. I’m sharing practical tools,

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.If you’re in a similar place—wondering if y

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by diversifying their sales platforms and strategies.Because the reality is, customers aren’t just shopping in one place. They’re on social media, browsing marketplaces, engaging with brands via email, and making purchases through multiple touchpoints. If you’re only selling on one platform, you’re missing out on major opportunities. I’ll walk you through how to develop multiple sales engines that work together, so no single platform controls your success. This isn’t about doing everything—it’s about being strategic and placing your business where your customers already are.If you want to create a more resilient, profitable

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they buy the promise of clarity, goal-setting, and personal growth. By positioning her products as tools for transformation and using content marketing to educate and inspire, Connie can build deeper connections and increase sales. Plus, we cover why repeat customers are the secret to a thriving business and how small, consistent engagement can create a loyal community.If you’ve ever felt like y

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wondering if now is the right time, this episode will give you the push you need to get started.We talk about the mindset shifts that separate those who bring their ideas to life from those who let them fade away. Instead of letting fear hold you back, what if you reframed it as curiosity? What if you explored what’s possible instead of focusing on what could go wrong? I also break down why people buy—hint: it’s not just about what a product does but how it makes them feel. Understanding this will help you position your product in a way that attracts the right customers and turns your idea into a profitable business.If yo

Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes.One of the biggest challenges product-based business owners face is competing in a crowded online space. Together, Lindsey and I break down how brand positioning can make all the difference—because when customers feel something about your brand, they’re far more likely to buy. We also explore wholesale as a way to create consistent revenue, and I share how strategic outreach can open up new opportunities that lead to long-term growth.If you're struggling to turn online traffic into actual sales, this episode is packed with actionable insights you can implement righ

Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the longer we wait for things to feel safe, the more opportunities we miss.In this episode, I break down why uncertainty can actually be a powerful motivator. Many successful entrepreneurs didn’t start when everything was perfect—they took action despite the unknowns. When you shift your mindset and see change as an opportunity instead of a threat, you unlock a whole new level of potential. Whether it’s launching a new product, scaling your business, or finally taking that big leap, now is always the best time to start.If you’ve been holding back, waiting for a sign, consider this episode your sign. Taking control of yo

Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless.If you’ve been feeling scattered in your business or

Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life—a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for perfect balance, we explore how to create flow, simplify priorities, and set boundaries that actually work.In today’s episode, I discuss the seven guiding principles that help navigate life and business with more ease, from embracing the natural rhythm of your energy to removing unnecessary complexity and focusing on what truly matters. We talk about how seasons of life change, why support systems are crucial, and how aligning with your values leads to better decisions. Most importantly, we touch on why joy is a key ingredient in building a business and a life that feels fulfilling—not just busy.If you’ve been feeling ov

Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level.Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing

Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm.Time is the one resource we can’t get back, but money? That can continually be made! Instead of spinning your wheels and guessing what might work, I’ll walk you through how a step-by-step system can simplify growth, optimize your sales strategies, and help you build a business that supports you. Your email list and website aren’t just tools—they’re assets that can bring in sales again and again when used the right way.If you’re ready to stop struggling and start seeing real results, I’m introducing Multi-Stream Machine 2.

Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing.One of the biggest takeaways? Treating your website like a storefront is key. Just like a beautifully merchandised shop window draws people in, a well-structured website with clear branding and an engaging customer experience can turn visitors into buyers. I also break down how understanding customer behavior and leveraging past successes can make marketing easier and more effective.If you’re ready to increase your online visibility, boost sales, and make the most of the audience you already have, this episode is packed with actionable insights. Tune in to learn how small tweaks can create big results and why consistency, strateg

Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the tools that help me stay grounded.Instead of trying to do it all, I’ve learned that small shifts make a big difference. Movement helps ease panic, focusing on one task at a time reduces overwhelm, and having a plan—both for life and business—creates a sense of control. Most importantly, self-compassion and reaching out for support can change everything. You don’t have to navigate this alone.If you’re feeling stretched too thin, I want you to know—you are doing an amazing job. Remember…sometimes, the best thing you can do is pause, reassess, and focus on what truly matters. Tune in for an honest conversation on resilie

Welcome back, Product Bosses! If you’ve ever thought that adding more products would automatically lead to more sales, I’m here to tell you—that’s not always the case. In this episode, I’m sharing why focusing on just ONE product can be the key to building a thriving, profitable business. Some of the biggest brands—like Kylie Jenner’s cosmetics line and Spanx—started with just one well-defined product, and that focus helped them grow into household names.Entrepreneurship is a path to freedom and stability, but only if you build it the right way. I’ll walk you through how identifying your best-selling category, optimizing your current products, and creating a strong sales engine can help your business run smoothly—almost like a self-driving car. When you create consistency in your sales, you create predictability in your revenue, giving you more control and confidence in your business.If you’re ready to stop throwing spaghetti at the wall and start seeing real growth, don’t miss this episode! Plus, I’m invitin

Welcome back, Product Bosses! If you’ve ever struggled with inconsistent sales or felt like you just aren’t attracting enough customers to your business, this episode is for you. Today, Jacqueline coaches Gretchen, owner of Three Blondes, One Bright Idea, through the challenges of running a brick-and-mortar business—and the strategies that can turn things around. From creating a cohesive aesthetic to leveraging social media and influencer collaborations, you’ll learn how to make your brick and mortar a destination that keeps customers coming back.One of the biggest game-changers? Success leaves clues. Instead of reinventing the wheel, Gretchen discovers how auditing what’s already working—both in-store and online—can simplify her strategy and boost her sales. A showroom-like space with strong merchandising creates an experience that makes customers want to buy, while social media, used intentionally, becomes a powerful tool for attracting more foot traffic.If you’re ready to stop spinning your wheels and star

Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s the good news—you don’t have to do it all yourself.In today’s episode, I’m diving into time management strategies that can transform the way you run your business. I’ll walk you through the power of prioritization, batching tasks, and leveraging automation so you can create a more efficient workflow. We’ll also talk about why delegation isn’t just for big businesses—it’s a game-changer for solopreneurs, too!But that’s not all. One of the biggest struggles for product-based business owners is finding time to focus on sales. That’s why I’m breaking down how to build a sales engine and establish scalable sales channels that allow your business to grow—without requiring more of your time. Because at the end of the day, time freedom and fin

Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand. In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand foundation.We also tackle one of the biggest challenges for creative entrepreneurs and product bosses, alike,—finding clarity in her product offerings. We explore why narrowing your focus to a specific product category can enhance your market presence and how brand consistency builds long-term customer trust. By the end of this episode, you’ll walk away with actionable insights to help you refine your brand, connect with the right customers, and set your business up for success. Whether you’re just starting or look

Do you ever ask yourself, “I have this product, I have this idea—but now what? How do I actually sell it?” You’re not alone. Many of us dream up amazing products or feel inspired to create something unique, only to feel stuck when it comes to taking the next steps. In today’s episode, we’re diving into actionable strategies to help you go from idea to consistent sales.From selling on Etsy and managing a brick-and-mortar store to launching a website or leveraging social media, each sales channel comes with its own set of opportunities and obstacles. I’ll share insights including how Etsy can simplify selling but comes with trade-offs, why physical store reliance on foot traffic can be limiting, and the common misconception that simply creating an online store guarantees sales.I’ll also tackle the frustration of slow sales and reveal the importance of meeting your customers where they already are. You’ll hear lessons from my own journey, like discovering that a beautiful website isn’t enough—you need a strategy