The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.If you’re in a similar place—wondering if y