Lessons Of A Lashpreneur

So picture this: You're ready to take the next step in your business. Maybe you're even fully booked - you just know that you're ready to grow and scale. And naturally you might think, I should hire a team! Get some team members to work under you, perhaps work less hours, maybe even take some weekends off. Sounds just fine an dandy right?  Yes, yes it does. But there are so many factors that you need to consider when you are even thinking about hiring on a team. In order to be able to hire on a team, you need to be able to teach, manage, and most importantly - AFFORD those team members. In this episode I will be diving into my top three tips about how to successfully hire within your business, along with the mistakes I made when I first began hiring. Learn from mine, so you don't have to make the same ones...Let's dive in!  To find out the top ten questions you must ask yourself when you are considering expanding your business - get my free download here at www.thelashpreneur.com/expand. 

Ahhh retention... Such a tricky tricky beast for us lash artists! The number one question I get asked from my students is: What is the best adhesive for stellar retention? I'll let you in on a little secret: There is no such thing as a "best adhesive." However, there is a  best METHOD that you can implement within your business to ensure that you get the most retention possible for your client. Retention is a two way street between artist and client, so the two of you must work together to get the amazing results your client is paying you for. When you practice the method that I am going to share with you in this episode, you will also be able to get your clients to purchase aftercare without sounding super duper salsey. And this method is a little bit savage, but I promise it works! So let's dive in!  Cleansers that we highly recommend: Lash Affair (use code LASHP15 for a discount), Mybrandlashes, Borboleta Beauty, EBL Lashes, and Prolong Lashes. 

It’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW - especially since our holiday season might be looking a liiiittle different this year! (Thanks a lot 2020)  It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. In this episode I will be sharing my TOP TIPS for getting your business holiday ready. Find out about: Why you need to take a leaf out of the big retailers’ play book and start priming your marketing campaign now When to run your holiday promotions  How to get your business ready for that increase in demand How to reach new customers on social media, all in time for your holiday promotions

On this week's episode of The Lessons of a Lashpreneur Show, I am so honored to have my friends Karen Martiz of Lash Blvd. Karen was a single mom from South America, who had a dream of building a thriving beauty business in order to support her two children. Fast forward to today, and she has built her own in person lash business in addition to a booming 7 figure online business geared toward lash artists. Today, she will be sharing her journey with us, including the mindset that she says was absolutely crucial to her success as an entrepreneur, what she wishes she would have known when she was first starting her journey, and much much more. To find out more about Karen and Lash Blvd you can find her on Instagram at @lash_blvd or head to her website at www.lashblvd.com 

One of the most common questions I am asked as an online business coach and social media strategist: How do I increase the amount of followers I have on Instagram? It's no secret that Instagram is a booming online hub for beauty businesses to showcase their business and their artistry online. But how does someone go from 10 followers to 10,000 followers? How can you use Instagram to actually make a profit for your business? In this episode, I am going to dive into my top three tips to get and keep followers on your business instagram profile. I dive into:  What you should really putting in your IG bio  The algorithm and important metrics to track  How to get the right kinds of followers  Instagram cleanse: www.thelashpreneur.com/71 Closing your books: www.thelashpreneur.com/75  The Lashpreneur Society Waitlist: www.thelashpreneur.com/society 

If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now.   Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look.  I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility to be able to offer advice for new lash artists. So, check out this episode of Lessons of a Lashpreneur to discover my top tips for what to do when you’re new to life as a lash artist!  Find out about:   Why you need to ditch synthetics and practice on real human lashes  The importance of finding a supportive community where you can learn and evolve as a lash artist  How to develop your lashing skills long after ‘graduation’  If you’re new to the lash world and you’re wanting to learn how you can start to prepare yourse

Ahhh yes, every favorite beauty professionals favorite topic: ACCOUNTING! I know I know, the accounting, data, and numbers side of your business is not the most glamorous, but you NEED to know this side of your business in order to grow and scale. In this episode I am so honored to have award winning CPA, Kenesha Coleman of ColemanTax. She is going to provide you with the easiest and most essential accounting tips every beauty biz professional needs to know. She even explains how to simplify certain processes so that you don't have to play the number guessing game anymore. You can find her website here at https://www.colemantaxllc.com/ and on Instagram @colemantax_thebeautycpa. 

If you are a lash artist, or in the beauty industry in general, you've probably heard the term "charge your worth." It is thrown around in our industry so frequently, but does anyone know what it actually means? If you're new does it mean that you have to charge cheap prices? If you've been doing it 5 years less than the lash artist next door, do your prices have to be ten dollars lower than hers in order to stay competitive? There are huuuuuge misconceptions around this phrase, and a lot of them can be extremely disempowering. In this episode, I will discuss what "charging your worth" really means, and why I think it is actually kind of BS! 

We've all experienced this at one time or another...You have certain clients that simply do not respect your time or your business. They show up late, cancel their appointment at the last minute, or just no show altogether. If you work in the beauty industry, this type of problematic client is basically unavoidable. But if this is a constant problem for you in your business, and these types of unruly clients are becoming a norm... It might be time to do some self reflecting. If you want people to treat you like a business, and pay you like a business, you need to ACT LIKE A BUSINESS OWNER. And what exactly does that mean? THAT MEANS YOU NEED TO CREATE AND ENFORCE YOUR POLICIES. In this weeks episode of The Lessons of a Lashpreneur Show, I talk all about how to create and enforce policies, how you should be consulting with your clients, how to stop targeting unreliable clients, and much much more! Find the raise your pice sheet here: www.thelashpreneur.com/raiseyourprices  

The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “How can I get more clients?” So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming! Find out about: How to get more lash clients The importance of talking about your business to anyone who will listen How to use social media to drive engagement and raise your profile Tips for making your referral program work Why you need to have multiple marketing platforms

In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Kendra Harris of WildFlower Beauty Bar in Phoenix, AZ. She shares her incredible story of how she sold 20,000 in retail sales during the initial shutdown that took place during the COVID-19 Pandemic. Like many of us, when her salons were first shutting down, Kendra had a moment of sheer panic. Her fear was that she was going to lose everything she had worked for since she was 18 years old. However, Kendra decided that she was not going to just throw in the towel and become a victim to her circumstance. In less than 24 hours, she did $2500 worth of sales from creating and selling at home facial kits. Which soon, turned to $20,000. Join me to learn the business side of beauty here >>> www.thelashpreneur.com/bookt 

With so many different ways to market your business, trying to narrow down a couple of fool proof ways can leave your head absolutely SPINNING! Especially if you are new to the beauty industry. There are so many clever, and damn near effortless ways that you can easily market yourself and your business that will actually have you seeing results... AKA, clients in your door! In this episode I will be giving you 5 marketing tactics that anyone can practice in their business. It works great for newbies, but can totally be helpful for anyone who's been in the game for awhile! If you need further help assessing your marketing and areas of opportunity in your biz, join me for Bookt Bootkamp, my FREE 5 day challenge challenge for beauty biz owners! To learn more head to www.thelashpreneur.com/bookt! 

We all have dreams. Whether we choose to allow ourself to see what’s possible for our life, or we hold ourselves back, play small, and live inside of our comfort zone… there’s one thing that can determine how the rest of your life will unfold. And that is your mindset and perspective. On today’s episode I’m talking all about choosing possibilities over limitations, and how choosing to operate from a place of possibilities rather than your circumstances is going to completely change your life for the better. Get ready for some major mindset work and WOO to help you overcome ANY obstacle standing between you AND the future reality where you are living your dream life! To sign up for me free five day challenge for beauty business professionals head to www.thelashpreneur.com/bookt!   

If you were to guess the answer to the question, "what is the first step in marketing?" You might say, create some social media accounts. Or start by sending an email or two. Maybe even a couple of paid ads to start getting your name out there. Normally, this would make sense, but it is definitely NOT the first step you take in marketing... The first step in marketing is to figure out who you are trying to market TO! You might be thinking, okay yeah, obviously... But unless you establish the very specific type of client you are trying to market to, unless you know what makes YOU unique as a beauty service provider, and unless you know who's problem you are solving, your marketing tactics will not have intention. And intention is KEY in marketing. So to hear how you can begin to market your biz WITH INTENTION, listen up! 

Welcome to part 4 of my Post Pandemic Recovery Series for running your beauty business Post Pandemic. Now that we've talked about mental health, safety precautions, reaching out to clients, and everything in-between... It's time to talk about the importance of MARKETING YOURSELF! BUT HOW DO I EVEN BEGIN  TO MARKET MYSELF AGAIN ONCE MY DOORS ARE REOPEN? Today’s episode is all about how to begin to REBUILD your marketing strategy after a few months of being shut down. It is time to start LETTING PEOPLE KNOW that you have reopened, getting those reviews/testimonials from clients, and being consistent with your marketing game in order to get clients in the door and money in your pocket. 

Welcome to part 3 of my Post Pandemic Recovery Series for running your beauty business Post Pandemic. I know what you're all thinking... After all this time off, I know I have to start marketing my biz, I know I have to start reaching out to clients.... WHERE DO I EVEN BEGIN TO START ONCE I REOPEN? How do I book out my clients? How do I maintain proper safety measures? How do I protect my clients, and myself? AND MOST IMPORTANTLY... How do I run a business in A POST PANDEMIC WORLD? I address all of these questions and more in this special edition of The Lessons of a Lashpreneur Show. 

Join me for a 4 Part Series for running your beauty business Post Pandemic. Today’s episode is all about how to REACH OUT to clients as businesses begin to reopen. As we adjust to the new normal, it is important that you effectively communicate prices, scheduling options, and most importantly, safety regulations. Your clients are likely going to require a lot of special attention and hand holding during this transition period, so we're going to dive into how to manage this type of client-artist relationship. How you position your business to your clients will be the key to your success post-pandemic. 

Welcome to part 1 of my Post Pandemic Recovery Series, where I will be providing beauty business owners with guidance on how to go about moving forward with their businesses after the shutdown. Today’s episode is all about how to RESET and REFOCUS as businesses forced to shut down now start to navigate what the new normal will look like and what needs to change in order to operate successfully post-pandemic. We focus not only on the mental health aspect of business ownership during the pandemic, but on how to reevaluate your goals for the year. Join me for my free 5 day challenge for beauty business owners that well help you go from overlooked to fully bookt at www.thelashpreneur.com/bookt. 

Continuing our series of "Best Of" episodes, I felt it was entirely appropriate that we revisit an episode I recorded over a year ago that asks the question: Is the lash industry recession proof? In other words, if the economy were to crash, would our industry survive? Back then, we all knew a recession was a possibility, maybe it was a nagging worry in the back of your head. Now - we are quite literally about to face what could be one of the biggest economic recessions of all time. The Coronavirus has affected us all in so many ways, but especially those of us who are beauty business owners. There are so many factors that are out of control, and I know that so many of you are worried sick about where to go from here. Before you freak out, in this episode, I reveal my opinions about why I think the beauty industry will always survive and thrive after recessions. This industry is RESILIENT, and so are you.  

In this special edition of The Lessons of a Lashpreneur show I am honored to have Jenelle Paris of Lash Affair to discuss all things lash safety. This episode includes need-to-know tips when it comes to lash safety, why it's important, and how you could be getting yourself into some major trouble by not following certain guidelines. This is especially relevant in this climate, as we are living through a pandemic where safety is a top priority. Additionally, we debunk some common myths surrounding adhesive and which ones you should believe vs. which ones you definitely should NOT! Jenelle and I teamed up to give you guys 15% off all Lash Affair products and courses. Act now & use code LASHP15 at checkout. Head to www.thelashpreneur.com/LashSafety to take advantage of this opportunity for a limited time only!