Lessons Of A Lashpreneur

Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable.  I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working.  So I’m running out of ideas and also MONEY to keep this business running! ~ Zoe of @beautychairbyzoe    Part 2 Episode Highlights: [6:02] Success leaves clues - what has WORKED in the past to bring in clients [6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper) [7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you! [12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse [13:50] What problems/pain points do lashes solve? [14:07

Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable.  I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working.  So I’m running out of ideas and also MONEY to keep this business running! ~ Zoe of @beautychairbyzoe    Part 1 Episode Highlights: [6:02] Success leaves clues - what has WORKED in the past to bring in clients [6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper) [7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you! [12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse [13:50] What problems/pain points do lashes solve? [14:07

On today’s episode, I bring on a nail tech and hair stylist turned attorney, Reonna Green of SHE Trademarks. She gives some great tips on how to ensure you personally AND your business are legally protected, what to do if someone steals your photos or content online, the trademark process and why Trademarking is a valuable asset to your business and so much more! So i’m excited to have Reonna on the podcast! And because Reonna is an attorney - I do need to include a bit of a disclaimer for this episode: Reonna Green is licensed to practice law in the state of California and Georgia. The content available in this episode is for informational purposes only and not to be taken as legal advice and does not create an attorney-client relationship.    Episode highlights: [4:51] Policies and Waivers: Best Practices and how to ensure they’re legally binding and enforceable [11:46] What to do if someone steals your photos or your material [14:04] How Trademarks work and why brand ownership is a huge asset for your bus

Entrepreneurship is NOT the easiest way to make money in this life - but it sure as heck is the most challenging and hopefully - rewarding choice you’ll make for yourself. Being a business owner and being the one fully responsible for the results and outcomes of not only your business - but your future - it’s a scary undertaking. It’s MEANT to challenge you! It’s MEANT to make you uncomfortable. It’s MEANT to feel difficult - because you’ve never done it before and you’re in a learning phase to prepare yourself for whatever obstacles are headed your way. I encourage you to get comfortable knowing that pursuing your goals and dreams is going to come with fears, and challenges and tears… DO IT ANYWAY! If you’ve enjoyed this episode, I invite you to rate this podcast and leave a review on iTunes so you can help pay it forward and get these episodes in front of more Lashpreneurs just like you. To rate this episode and leave a review - Head to www.thelashpreneur.com/review

On today’s episode, I’m going on a rant that I REALLY want you to think thru… cause girlfriend - it is the most common way lash artists price their services and ALSO we don’t do common here on the Lessons of a Lashpreneur cause those Facebook groups that recommend doing this are the blind leading the blind. I’m going to share with you the ONE and ONLY reason why you should NOT price your services by time - and I would love to hear just how eye opening this episode is for you! Hit me up on social media after you’ve listened to this episode and let me know why you agree OR why you disagree.  Keep in mind - these episodes are just my opinion… I look at a lot of factors when I share my opinions on business - but I’m certainly not the only opinion you need to follow. Do you boo - but know that my goal is to help you grow your business the way YOU want - and part of that is opening you up to unlimited growth - and not handicapping your income which to me - is what charging by time does to your business.  Thank you

Today’s guest, Heather Terveen, is sharing some step by steps of how to THINK DIFFERENTLY to get RESULTS in your business. She also shares her “Belief Diamond” which has helped her students overcome the anxiety, overwhelm, and paralysis they faced during the pandemic and how THRIVING business owners take control back of their minds to overcome the most challenging of obstacles and circumstances you may face in your entrepreneurial journey. Heather Terveen is a former licensed aesthetician turned mindset and marketing coach for beauty business owners. She helps beauty business owners become confident thought leaders and go-to experts. She’s also the host of The Skin CEO podcast where she helps listeners build confidence, let go of overwhelm and establish themselves as #1 experts in their specialty. You can learn more about Heather at www.instagram.com/heatherterveen or check out her top rated podcast “The Skin CEO” anywhere you listen to podcasts. Big thanks to this episode’s sponsor, THIRDLOVE. Head to www.Th

On today’s episode, I’m bringing you a Social Media Manager for Beauty Service Businesses - yes - people like this DO exist! Giuliana Evangelista is the founder of Gem Social Agency and she helps beauty biz owners get their time back by taking over your social media marketing and branding. She supports her clients by helping them build their target audience, get clear on their brand voice, messaging, personality, and content so that you can use social media marketing to get clients in your sleep!   In this interview - we cover:    ( 3:12) How to Combat The Time Objection that Social Media Content Creation Takes Too Long? (10:22) How to Create Content Pillars to Simplify your Content Creation Plan and be More Consistent? (19:00) How to Niche Your Services to Create More Effective Marketing? (25:02) Is Organic Reach on Facebook, Google, and Instagram still a thing? (30:45) What’s the best way to keep engagement up? (34:56) How can I get the swipe up feature without having 10k followers? (38:08) What are your t

I DESPISE those infographics that state you can make $144,000 a year doing lashes! Like - with an intense passion do I want to shake anyone who is being sold pure BS about making that kind of money. It's the biggest lie that someone is telling you because THEY WANT YOUR money - not cause they care about you making that amount of income. In today's episode...

How can you make your business stand out against ALLLL that competition? In this episode I cover:

Are you freaking out about having enough clients to make ends meet or maybe you’re struggling to build a clientele? I know I don’t even need to ask if you’re marketing on social media, or asking for referrals or handing out business cards - cause my assumption if you’re reading this is - YOU ARE TRYING ALL THE BUSINESS-Y THINGS YOU KNOW TO DO! 01:54 - So what are the specific types of results a lash business owner like you needs to have to know your business is growing? 05:35 - What the heck is getting in the way of clients booking with you? 07:19 - And what's preventing you from experiencing rapid growth in your business so that you can finally experience that Lash Boss Dream Life? Well that’s what this episode is covering! Have a listen and let me know your thoughts on the episode by hitting me up on the DMs in Instagram.

On today’s episode I share the raw and the real about  What the heck happened that I walked away from a seemingly crazy successful business… What have I been doing these last 4.5 months and am I better for it… What happens now with The Lashpreneur… Thank you to the incredible and talented Britt Seva of www.brittseva.com and founder of www.ThriversSociety.com for interviewing me and making me feel comfortable to come back into the spotlight! If you or someone you know is struggling with mental illness, anxiety, depression, or is just struggling emotionally, or there are concerns about their wellbeing and mental health, there are ways to get help. Here are some links for you to find support online and in person. Need immediate help: www.betterhelp.com/gethelpnow How to help someone with depression: https://www.helpguide.org/articles/depression/helping-someone-with-depression.htm  If this episode connected with you - please subscribe and leave us a rating and review so we can impact and empower more beauty b

This week, I wanted to bring back an episode that is very near and dear to my heart. I recorded this when I was going through a very difficult time in my life and I wanted to share with you guys how I was able to cope with dealing with very severe mental health issues while running a business. Unfortunately, most of us will all struggle with our mental health at some point during our life, and coping with those struggles can be especially difficult as a business owner. I think that it's important that I am open about my journey in regard to mental health so that you all know that it is okay not to be okay all the time, and there are healthy ways to heal and move on.  If you have any questions for me about this episode or business in general, feel free to submit them at www.thelashpreneur.com/coffeechat. 

Over 100 episodes of The Lessons of a Lashpreneur and I am finally sharing my business journey of how I went from employee to fully booked within 12 months. Sounds too good to be true, right?  Although I was able to grow my business tremendously in just one year, as every successful entrepreneur will tell you, it definitely was not always easy. There are some crucial choices and decisions I made along the way that allowed me to grow and scale my business. In this episode I will share what I did successfully, what I would have done differently, and why becoming fully booked IS possible for any lash artist looking to build their business.  Additionally - to sign up for a chance to win a free coaching session and to be featured on The Lessons of a Lashpreneur Show Podcast head to www.thelashpreneur.com/coachingcontest. 

2020 was undoubtedly a year of struggle for the beauty industry... But your business does not have to have the same fate in 2021! In fact - using these three tips, you can start to implement a plan in order to make more money in your business this year. In this episode, I will share my top three tips and tricks that I used to grow my lash business to from zero to 6 figures.  Additionally, we are having a contest exclusively for Lessons of a Lashpreneur show listeners! To enter for a chance to win a FREE VIP coaching session with me and be featured on the podcast, head to www.thelashpreneur.com/coachingcontest.   

If you've ever been tempted one too many times by the "boost this post and reach XYZ amount of people" button on Facebook... this episode is for you! I'm so happy to have my friend and Facebook ads guru, Zach Spuckler, give us his best tips and tricks on how to run a successful and profitable facebook ad campaign. Just like anything else in marketing... you need to have strategy, intention, and most of all, a well thought out plan for your facebook ad campaign. Zach shares you how he was able to grow and scale his business using facebook ads, and how he now helps tons of entrepreneurs, including beauty business owners, do the same for their business.  Find out more about Zach here at:  www.heartsoulhustle.com  IG: @heartsoulhustle

Have you ever wondered how your customers find you? Or have you ever wondered what your potential customers find when they Google your business? I mean think about it... Have you ever paid for a service, or spent money on anything really, without doing some digging?  In order for someone to book with you and become a loyal client, the things that they find on the internet about you need to be positive, inviting, and clearly present the value of what you offer as a beauty service provider. In this episode, I am going to dive into where exactly your customers find you, what areas you should focus on promoting, and how to make your online presence a great experience for potential customers.  AND... A special treat for you! After much request from our audience, I am giving you a behind the scenes look into how we record The Lessons of a Lashpreneur Show Podcast! Click here to tune in. 

As a business owner, social media marketing can be a huge asset to generate revenue and get new clients. But what are the best practices for Instagram? How can you use  Instagram in a way that actually creates results in your business? And I get it, Instagram has soooo many different options for content: stories, videos, feed posts, reels, oh my! So how do you know what REALLY works?  In this episode, I am so happy to have my friend Jamie Dana give you her top tips, tricks, and hacks on how to grow your instagram and how it can be used as a major marketing tool in your business. Jamie is a hair stylist educator and instagram guru. We dive into:  Types of content to prioritize  How the algorithm ACTUALLY works  Engagement and growth hacks  How to create the best and most effective Instagram strategy for your business  Find out more about Jamie and her business on her Instagram page at @jamiedanahairstylist. 

In this special edition of The Lessons of a Lashpreneur Show, I am answering the most burning biz questions from our very own audience! On today's episode I will be answering the following questions:  1) What makes a service outstanding? How do you get clients to come back? 2) Why am I not gaining any traction from my IG on getting booked, even worse touch up appointments or clients raving of my work. What am I missing? 3) How do I grow my business in a small town, where my previous salon (who is best known in town) keeps trying to ruin it? 4) How do I take my biz from a small studio to an empire? If you want your questions to be answered on the next Q&A edition of our show, submit your questions here at www.thelashpreneur.com/coffeechat! 

When it comes to having a successful lash business, your skill set is only half of the battle.  You could be the best lash artist west of the Mississippi, but if you don't have an excellent client experience that includes a clean, relaxing, and comfortable place for them to relax and unwind during the appointment, they are likely not going to want to invest their money into you as a lash artist. When clients are getting their lashes done, that is a treat for them. They are making an investment into you as an artist, the transformation you provide, AND the experience that you can give them.  In this episode I am giving you my top tips and tricks to ensure that your clients are provided with the best client experience possible. And the best part? All these things are not only super simple, but super cheap! Claim my free download here at www.thelashpreneur.com/clientexperience to get your A-Z client experience checklist! 

On this week's podcast episode, I am joined by my business coach and mentor, James Wedmore! I am so beyond thrilled to have him on the podcast this week because he has played a major role in helping me get to where I am today. In today's episode we are diving into three major key points:  1) Beliefs vs Facts 2) Overcoming Fear & Scarcity 3) How to Get Unstuck When You Feel beat down I hope you enjoy listening to this episode as much as I enjoyed recording it! To find out more about James, you can visit his website, follow him on Instagram at @businessbydesign, or listen to his podcast called "Mind Your Business"