Lessons Of A Lashpreneur

It seems like just yesterday I was trying to remind you guys and myself that this situation is TEMPORARY. That it will get better & it won't last forever. And suddenly - I blinked and now some states have began reopening, and businesses will soon follow. So, what now? What is the beauty industry going to look like in a post pandemic world? In today’s episode I am honored to have Jill Heiligers-Peloquin of LashFX to discuss all kinds of pandemic related lash biz tips. Be sure to stay to the end of the episode because Jill lays out some KILLER strategies on how you can be making income NOW through retail WITHOUT having to leave the comfort of your home. We also dive into some ways and things to consider when it’s time to reopen and get all those lash hungry clients booked. For a limited time only, Jill is offering our Lashpreneur Community an exclusive discount for 50% off her Magic Lashes. Our code is "LASHPRENEUR" and you can check out the Lash Magic options at www.lash-attraction.com

Alright y'all... I know you've heard me preach time and time again how incredibly important it is to have a website as a beauty biz owner. Your website is where people are supposed to find information about you, your business, and the service that you provide. Only having an Instagram or a Facebook page just isn't going to cut it anymore. If you don't have a website for your business at this day and age... You basically don't exist. But you know that already. This episode is all about how you can improve your website, increase traffic, and most importantly - GET REAL CLIENTS. I am going to discuss the top 5 homepage fixes that every business owner needs to make for their website. In this episode, I recommend using Wix, a website building application. Check out this link if you want to learn more www.thelashpreneur.com/wix 

Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me for an in-depth discussion all about SEM and how to utilize Google Ads for advertising your lash business.Deirdre is a Digital Marketing Strategist with 15 years’ experience in Marketing. She also specializes in paid traffic strategies including Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads. Head to www.thelashpreneur.com/GoogleAds to learn more! 

As we are going on a little over a month of The Shelter in Place Law here in California, I am finally beginning to adjust to this new version of "normal." I'm not saying that I like it, but I am settling into a routine with my family and my business , and it feels like each day is getting a little bit easier and easier. Every single one of us has faced enormous challenges throughout this pandemic, and it is likely that there is more ahead. Which is why my most recent podcasts have been focusing on positivity, perspective, and mindset shifts that will help you cope with the adjustment. Now it's time for action... Here are Ten Things That You CAN Be Doing During This Shutdown.     

Now that the reality of social distancing is setting in, I think we are at a very pivotal point in this pandemic. You can either let it bring you down, or you can see it as a way to work on your business and practice self care. If you're anything like me, you've gone through all the emotions when processing the Coronavirus. And now it's time to adjust your perspective. My goal is to have you walking away from this episode with a stronger sense of your purpose during this time of so much uncertainty and fear.  Highlights you won't want to miss:  [1:15] >>> The reality of social distancing  [3:58] >>> Coping with a lack of control  [11:15] >>> Taking clients is only a small part of running a business  [15:20] >>> What if this is happening for you and not to you?  [24:30] >>> Let this be a pivotal point in your life  Download our FREE Pandemic Plan here at www.thelashpreneur.com/pandemicplan 

This week, we wanted to create a special edition of The Lessons of a Lashpreneur Show. In light of everything thats going on in the world right now, my team and I wanted to create a resource for beauty business owners who are in need of hope and guidance during this COVID-19 pandemic. We asked people in our industry to submit a voicemail with any business or personal advice they were willing to offer to our listeners. The response we got was overwhelming. Everyone exceeded our expectations with the amount of love and positivity that we received for this episode. Thank you to everyone who participated and I hope that this episode uplifts you in every way possible.   Head to www.thelashpreneur.com/pandemicplan to download our FREE Pandemic Plan! 

If you’ve ever had a rude, outrageous, insane, high maintenance or difficult client, then this episode is for you! However, I'm going to talk about taking responsibility for your results in your business. None of this “empowered women empower women” attitude while in the same breath also tearing a woman down for doing something wrong in your eyes as a business owner. If you’ve only had one or two problematic clients over a few years, that’s pretty normal. Sometimes we just don’t take to a client’s personality, despite our efforts, it’s just not a good fit. With that being said, most lash artists do not do the work to look at their part in an unhealthy artist/client relationship. 

With everything going on in the world right now, I feel like this is something that needed to be addressed. The question on everyones mind...How the heck am I supposed to protect my business with this CoronaVirus outbreak?! I know natural disasters like this can cause widespread panic, especially for lash artists for a number of reasons. A lot of our supplies come from China, in addition to the fact that business is likely going to slow down due to people being more cautious with their money. However, this episode will give you some insight as to how you can prepare your business for these types of situations and how you can best protect yourself.  www.thelashpreneur.com/30 

The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thriving lash business. So, are you ready to make this YOUR BEST YEAR EVER?   Find out about:   What The Lashpreneur Society is and why you should join What to expect if you decide to become a member of The Lashpreneur Society How much it costs to join    Enroll in The Lashpreneur Society TODAY and learn how to really make money with your artistry and skill and get more clients! To find out more, head over to: thelashpreneur.com/jointhesociety

Boy boy boy... If there is anyone who hates trolls, it's me! You're going to get them, it's inevitable, and most of the time I ignore them. However, this week a woman commented on one of my posts and said I shouldn't be offering any kind of advice unless I have had "15 years of experience lashing." In this episode, I will give you the tools and mindset shifts that you need in order to combat trolls and realize that their opinions are absolutely irrelevant! For anyone who has had someone in your life tell you that you cannot do something...This episode is for YOU!  Highlights you don't want to miss:  [3:00] >>> Introducing Imposter Syndrome  [5:40] >>> My intention is to inspire and empower  [7:00] >>> Result vs. Experience  [9:50] >>> Get out of your own way and your own head  [13:05] >>> There is no standard in our industry... YOU CREATE IT Hop on the waitlist for The Lashpreneur Society at www.thelashpreneur.com/joinsociety   

Ahhh 100% coverage... One of those standards in our industry that is often up for debate. The question at hand is: Is lashing at 100% coverage always necessary? Or is it just costing you more time and money to do so? In this episode I will give you my true thoughts on lashing at 100% coverage.  Highlights you won't want to miss:  [1:19] >>> Should you be lashing every single natural lash?  [5:15] >>> What is 100% coverage and why does it matter?  [8:00] >>> If you claim 100% coverage and make any exception - it's false advertising.   [12:00] >>> Why 100% coverage doesn't really make sense for your business longterm  [17:30] >>> Do clients actually care about 100% coverage?  Sign up for my free, 4 part video workshop where I will teach you the need to know habits of a successful lashpreneur. Sign up at www.thelashpreneur.com/yourbestyearever    

Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want. But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your whole world will change for the better. In this episode, I share some real talk about how this passenger of life mindset is the difference between where you’re at and where you want to be. 

In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Martha Licari. She tells us about her highs, lows, and everything in between since starting her own business.  Highlights you won't want to miss [1:17] >>> Introducing Martha  [1:50] >>> Life before The Lashpreneur Society: Winging it  [5:30] >>> My business fell apart because of my business partner  [10:20] >>> Being a lash artist has nothing to do with being a business owner  [14:10] >>> Hitting 6-Figures in 2020  Martha Licari  @premierhairandlashes  

In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Mandy Dwyer. She tells us about her highs, lows, and everything in between since starting her own business.  Highlights you won't want to miss:  [1:20] >>> Introducing Mandy  [4:10] >>> From opening her own business to being sued  [6:30] >>> Am I going to be able to keep the lights on?  [12:00] >>> Moving forward with a new plan  [18:52] >>> The transformation: The liberty to breathe  [21:40] >>> The Lashpreneur Society and it's impact  IG: Lotus_lashes www.lotuslashesaesthetics.com       

The number one excuse I hear from lash artists that are hesitant to start their own business: I DON'T HAVE ENOUGH TIME. The oldest excuse in the book! In this episode I talk about time management hacks that every successful lashpreneur NEEDS to run a business.  Highlights you don't want to miss:  >>> [2:00] Time is always the source of overwhelm  >>> [3:10] Time is an illusion  >>> [5:00] The victim mindset  >>> [6:40] Sacrificing your dreams is setting a bad example  >>> [9:20] You are in control of your time  >>> [12:20] Commit yourself to spending time on your business  Let me help you take control of your time! Download my top ten time management hacks for busy lashpreneurs at www.thelashpreneur.com/timemanagement   

If you are a lash artist, you've likely heard the term "saturated market." If you're using this an an excuse as to why you aren't able to build a clientele, you are doing yourself a disservice. In this episode, I talk about why working in a saturated market IS NOT the reason you haven't been able to build a successful business.  Highlights you won't want to miss:  >>> [2:20] Running a lash business in a saturated market >>> [3:45] The "saturated market excuse" IS NOT AN EXCUSE  >>> [9:44] Market saturation vs. Market sophistication  >>> [15:00] Educating your target audience about your value  >>> [16:50] Word of mouth advertising is the best form of marketing  >>> [18:45] How exactly to stand out in your saturated market  Head to www.thelashpreneur.com/usp to get your FREE DOWNLOAD about 20 ways to stand out in your saturated market!   

While giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want. In this episode, I talk about how discounting your prices might actually be TURNING OFF POTENTIAL CLIENTS.  Highlights you wont want to miss:  [2:00] >>> Offering endless discounts will not get you the results you want  [2:29] >>> How do you build a clientele?  [3:53] >>> SPOILER ALERT: MARKETING  [6:50] >>> Does your social media paint an accurate picture of your value?  [9:25] >>> Marketing is constantly evolving  [13:22] >>> Targeting the right audience  [20:10] >>> Raise your prices to eliminate your competition  Listen to LOL episode 2 “How You’re Killing Your Chances With The Algorithm” and LOL episode 71 “The Instagram Cleanse” to get some clarity on how to utilize social media for marketing your business effectively. www.thelashprenuer.com/2 www.thelashpreneur.com/71

A thought that crosses the mind of every business owner: RUNNING A BUSINESS IS OVERWHELMING AND EXPENSIVE. I get it, I've been there! But this kind of mindset is not going to give you the kind of motivation and direction that you need in order to become a successful lash artist. In this episode, I will give you the crucial mindset shift you need in order to be a successful lash artist.  Highlights you won't want to miss:  [1:16] >>> Most disempowering belief: It takes money to make money  [5:00] >>>The crucial mindset shift from service provider to business owner  [9:20] >>> Past mistakes do not determine your future success [11:11] >>> How much money do you really need to start a lash business?  [17:51] >>> The absolute musts to starting a lash business  Download my FREE prep and planning guide here at www.thelashpreneur.com/prepandplanning

The one thing that is simply non-negotiable as a business owner: PLANNING! In this episode I explain how powerful goal planning can be when running a business.  Highlights you won't want to miss:  [2:20] >>> Planning is NON-NEGOTIABLE as a business owner [4:00] >>> Procrastination will kill your business  [6:30] >>> Brain Dumping: The wants, the goals, and the dreams [11:09} >>> Prioritize your top three goals: hone in on them  [15:00] >>> Connect with your why  [16:55] >>> Get specific about your goals  [18:33] >>> Map it out  [23:28] >>> Check in with your goals  So to SMASH your 2020 goals - Dump, Prioritize, Connect, Specify, Map, Execute and Check in! And if you need help in doing that - download my free goal planning workbook at www.thelashpreneur.com/2020goalplanning

Talk about a holiday hangover! January is usually the slowest month in our industry, and before you freak out on me and claim that the lash industry is starting to decline, I want to share with you some way’s to make January a GREAT month in your business - even if the volume of clients slows down. Highlights you won't want to miss:  >>> [1:40] How to overcome January aka the slow season in the lash industry >>> [2:50] Planning out your year: Extra time = More time to plan  >>> [6:30] TAKE A BREAK: Refueling your mind an body  >>> [8:26] Creating and getting back into good habits that will make your business thrive in 2020  Let me know one way YOU will take advantage of a slower month on Instagram stories - send me a DM or tag me in your stories and let me know what you’re up to next month!