Lessons Of A Lashpreneur

Podcast Listener, Lilly Moore of San Diego, applied to be a guest on this Coaching Corner episode. Lilly wrote in asking for help to get more clients, shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar? In today’s episode, I help Lilly get clarity on what her current sales and marketing process is and where there’s room for improving her process to get closer to converting more clients including an influencer marketing strategy I’ve never shared on the podcast before. We also hit on a major mindset shift that’s likely been holding Lilly back in how she runs her business and where her ego was actually preventing her from experiencing the beauty of what she does and the services she provides.  If you would like to get coaching on an upcoming episode, you can apply to be a guest on the podcast at www.thelashpreneur.com/lolcoach If you’d like to improve your marketing and take your busi

February 8, 2021 - I closed down the Lashpreneur and walked away from the business and the community I spent 5 years building. 1 year later - I have had some of the most transformational learning lessons from that rock bottom point that have shaped me into a woman I'm pretty damn proud of today. In this episode I’m sharing my top 3 greatest lessons learned from shutting down my business that I hope will serve you if you ever find yourself struggling in business or in life. I also want to invite you to reach out anytime thru DMs if you ever need to talk about the challenges you’re facing. You're not alone sis!   Episode Highlights: [05:25] - What helped me to continue The Lashpreneur [07:26] - The result you want or the lesson you need [10:46] - Your body is your greatest guide [22:23] - Three greatest lessons I learned over this past year   Happy business building! Have a good one!

On today’s episode, I’m diving deep on money mindset and how the most toxic phrase thrown around in our industry is useless to help you grow your business and adjust prices. That phrase is “Charge your worth.” What does that even mean?!?! This episode shares some actionable steps to identify a profitable price point for your business. I share how you can reframe the meaning money has in your life, how to reassign looking at money through the lens of what’s possible as opposed to your current circumstances, how to help your clients see the value of what you offer before you ever introduce price, AND keeping your money mindset out of your client’s pocketbook. This is one of those must listen to powerful mindset episodes that can really help challenge limiting beliefs around money that are so common in our industry. Hit me up on Instagram DMs www.instagram.com/thelashpreneur and let me know if this episode resonated with you!   Episode Highlights: [3:05] - Money is neither good nor bad [4:51] - Your treatment w

On this week’s episode - I’ve collaborated with a fellow lash podcaster, Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we’re noticing in the industry by way of what to do once you’re fully booked. We have both seen and even experienced first hand that the traditional lash artist career path is start a business, become fully booked, then hire a team, become an educator and/or start a product line. Sound familiar?   Of course it does! It is what 99% of our industry plans to do when they first go out on their own. But reality is MUCH different than what our naive dreams of creating an empire look like when we first go out on our own. So Kayla and I decided to do a two part episode to speak to all of the opportunities you could pursue beyond trading your time for money as a service provider.   Part 1 of this episode can be found on Educate Artistry’s podcast so before listening to this episode, go check out Kayla’s Educated Artistry podcast ti

Let’s talk accounting and payment processors! A recent Venmo change has some beauty pros freaking out about monies earned from Venmo transactions now being reported to the IRS by Venmo if more than $600 is processed using Venmo. To help you get clarity on what this actually means for your business if Venmo is one of the payment processors you’re using in your business as well as understanding must have accounting processes for your 2022 - I brought on a new friend of mine, Michelle Cook of @smallbusinesscpa to chat all things Venmo and accounting best practices. Michelle is a beauty school graduate turned licensed CPA. As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy. Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping. When she's not helping clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea. If you’d

Recently I created a Reel based on 4 factors to see if I could get it to outperform any other reel I did - and it worked! So in today's episode I'm going to share that formula with you for you to create your own reels that can increase reach and engagement with your audience. First - my perspective on REELS and social media in general. If you think I enjoy or crave or am super motivated to shake my tail feathers in public to 30,000+ potential people... HA you have me pegged wrong friends. Look I have insecurities just like you - I just don’t focus on ME in my marketing cause my marketing - is about you. I want to help you - and in order to do that - I gotta not make it about me. That may be where you are holding yourself back in marketing your business full out - because you’re more concerned about how you look, sound, act, behave and who might be judging you than  you are about how your potential client is feeling and thinking about herself. Get over yourself. Stop making it about you - cause girlfriend - th

On today’s episode, I invite one of our podcast listeners, Sarah Anderson, on to the podcast for some coaching around how to get started in business as a new lash artist! Here’s some highlights from this Coaching Corner episode: [3:50] - Working with the end in mind [7:21] - Defining Success and how to get clear on what you’re working towards [9:47] - What is it Sarah is working towards as she struggles to get clarity on WHY she wants a business [12:52] - We define what Sarah’s Highest Value is in wanting to have a business of her own - Security [16:01] - How to tie money as a tool to create a plan to get the feeling of security [17:03] - The two ways to increase the profitability in your business [19:34] - How Tara looks at money and budgeting when it feels overwhelming [21:32] - Pricing conversations around money mindset [24:34] - Fill pricing is our bread and butter [26:29] - How many fill clients do you need to reach a monthly income goal [27:54] - Determining how many clients you need a day to reach you

On today’s episode, I share the thoughts, beliefs and actions that get in the way of most business owners when it comes to goal planning.  Goal planning and resolutions are usually junk. People rarely achieve what they set out to do because they set themselves up for failure. It’s not the big dreams and goals aren’t possible for them - it’s usually a few key steps to achieving those goals that they’ve skipped over. The missteps in goal planning that I see Lashpreneurs making regularly are: 1 - They don’t allow themselves to dream big enough and they let their current circumstances decide what’s possible for them to achieve. 2 - They’re not specific about their goals. They say things like “I want a successful business” or “I want to feel confident about my business” or “I want to be fully booked” - but what does any of that even mean? How do you know when you’re successful, confident, or fully booked if you haven’t defined it? It’s too vague - and will not keep you motivated when you’re in the growth phase of

On today’s episode, I’m sharing an Instagram live chat I did a couple months back based on a conversation I had with a potential coaching client where she made the statement “I don’t think I could do what you do when it comes to being on video.” And ya know - I wonder… how many of you are thinking this same thing? Like specifically - those of you who listen to the podcast - I mean we’re hanging out every single week, so you know me pretty darn well. Cause ya know - those Instagrammers - they only get, like a minute of me at any given point… but you… you spend 20-30 minutes a week with me… so we’ve got a pretty decent situation-ship going on here on the podcast - and so I wanna know - do you have thoughts like that? Like “well it’s easy for Tara cause (fill in the blank)” cause she’s older than me or she’s got more experience or its just so natural for her or she’s just so confident. Well - let this episode pull back the curtain of any sort of illusion you’ve got going on in your head that showing up online a

On today’s episode, I’m sharing with you just how to handle the 3 most common client issues that happen in your business and how you can enforce policies effectively with less worry about being the “bad guy”. Those 3 issues are  Last Minute Cancellations due to emergency or unforeseen circumstances Fill when it really should be a full set “just do what you can” situation Refund requests And I’ll share with you the policy you should have in place that addresses each issue, how to implement this policy and what the perk is to having a policy that addresses each issue. If you’re interested in seeing an example of the policies I had in my lash business - you can download them at www.thelashpreneur.com/policies  And a quickie disclaimer - policies, client waivers, release of liability are all legal contracts and I advise you have any of those documents reviewed by a locally licensed attorney for enforceability and legality in your state/province. Nothing in this episode is to be construed as legal advice and is

On today’s episode of Coaching Corner - I’m bringing on listener Emily Moore of EBM Lash Bar of Indianapolis Indiana. Emily wanted some coaching on the podcast specifically about how to manage her team. She wrote in saying: I need help with Onboarding and training valuable employees, and making each lash artists work similar so that we can proudly say that all of our clients can see anyone here. Trying to copy and paste 'me', and let clients know that the other lash artists are just as great, so that I can move into more education + supply + science and keeping up with how we can offer the BEST services. I can't lash 6 clients a day and run my business AND make sure that we are doing all of the things. ya feel me? I do feel ya Emily - can some of you relate to her struggles - even if you don’t have a team - maybe some of these challenges are what’s stopping you from doing so! So on today’s episode you’ll hear me coach Emily just how to create an army of Emily’s that can create consistent results that are equa

Today’s a quick episode so you can enjoy your holiday weekend with loved ones - but I wanted to tell you to NOT compete with Black Friday deals and INSTEAD I share with you the strategy I shared with my coaching clients and students that has them carrying their holiday demand over to the January and February slump! This is a quick - yet juicy episode that will change how you market during the holiday season forever! And if you want to get your hands on that holiday promotions planner I mentioned in the episode, click here: www.thelashpreneur.com/holidayplanner SAVE THE DATE for our 2022 Best Year Ever Goal Planning Masterclass on January 10th, 2022! We will be releasing more details and registration information in the upcoming weeks - but block that day off on your calendar NOW so you can join me live as I walk you through the steps of how I goal plan each quarter to reach my annual goals Every. Single. Year! Happy business building! Have a good one!   Episode Highlights: [2:15] - How and why both businesses

On today’s episode, I’m sharing with you an Instagram live I did in response to a salon owner who was struggling to find any decent talent for less than 50% commission and I also share WHY 50% commission is detrimental to the long term success of your business. If you have a team or you’ve ever considered building out a team to work under you - this episode is a must-listen! If you’re interested in joining the Momentum Mastermind where I will coach you and a small group of fellow salon owners in the steps to hiring, onboarding, and managing a team profitability and legally - hit me up in the DMs on instagram @thelashpreneur   Episode Highlights: [1:57] - The financial ramifications or benefits that come with building out a team [7:12] - The reason why 50% commission is a thing in our industry [14:17] -Why having a clear vision statement is essential for your business growth  [19:58] -The relevance of understanding business finances to ensure a great amount of profit [33:40] - What you'll get from joining the

Love it, like it or absolutely despise it - it’s hard to ignore the power that social media has to grow your business! I find that the primary reason most Lashpreneurs hate social media is two fold: 1). They don’t know how to utilize the platform to get clients - thus they spend a lot of time creating content that never gets seen, engaged with and ultimately never drives any new clients into their business so it feels like a waste of time and energy  2). They blur the line of using social media for personal and business use so there is a lot of heaviness and toxicity a business owner is exposed to when there’s not a clear distinction between being on social for personal reasons vs being on social media for marketing and business growth reasons. On today’s episode, I brought on a new friend of mine who runs a social media marketing agency for beauty business owners just like you. Her name is Kileigh Scott of KNS Studios where her social media marketing services help you to free up your time & create digita

Have you noticed that it seems like the typical “LASH ARTIST CAREER PATH” is: Step 1: Work for someone else - realize they have no idea how to run a business and think you can do it better Step 2: Open up your own business only to realize you have no idea on how to run a business and you panic Step 3: Hustle your a$$ off to build a clientele and become fully booked only to then realize that you can’t make any more money cause you have zero time to get new clients in Step 4: Start the search to hire a team who can take on your excess clients so you can start to make more money and hopefully,

On today’s episode, we’ve got another podcast listener coming on for our Coaching Corner segment - where one lucky podcast listener comes on to ask their lash biz question and gets coached by me to help them plan out the next moves in their business! Today’s Coaching Corner guest is Hailey Barber of FACES - Healthy Skin and Lashes of Gillette, WY and she asked: “I need help with transitioning from being a solo lash artist. I love lashing but I’m ready to find out what’s next for me. I’ve been lashing for 9 years and I’m so burned out. But also completely obsessed with lashes and my clients. Ive built and awesome clientele and a great life, it’s freaking me out that it’s no longer satisfying me. I would love to possibly head in the direction of trainings or just showing other women how to make money! I also find myself so jealous of women who get to work from home and hang out with their children. Or stay at home moms. But I also LOVE MAKING MONEY. Help

In today’s episode I’m interviewing two incredible women who founded Lash Bee Pro and who I credit to being the ones who breathed life back into the Lashpreneur because they reached out to me about a week after I announced I was stepping away from The Lashpreneur and wanted to discuss acquiring the business. Erin Soletski and Anjali Bhatia are the Co-founders of Lash Bee Pro - whose mission is to empower lash artists to succeed both as artists and as professionals through superior products, comprehensive education, and community support as part of the LashBeePro family. In our interview today, Erin and Anjali are sharing their journey to selling their brick and mortar business for a hefty price AND give you some tips on what you can start to do to get the foundations of your business ready to grow OR sell if that’s something you’re hoping to do some day and the incredible importance of clean financials and documenting processes to be able to create a Money Making Machine as a business.  They’ve also been very

On today’s episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did.  Ashley does not hold back in sharing the fears she had going into having a baby, the naiveness in how long she thought she would be away from work because lets’ face it - nobody plans to get postpartum depression - but you can’t run from it if it strikes and how she now is experiencing the most success as a mom of two under 3 including recently making $576 from ONE CLIENT… yes… ONE CLIENT. And she shares just how she did that in this episode! This is a good one guys - let’s get to my interview with Ashley Higgins of LashLove New Hampshire   Episode Highlights: [9:03] Offer

In my journey to becoming a business coach and from taking courses and working under mentors and coaches myself, I have learned some powerful tools that have helped to grow multiple businesses AND weather some of life’s craziest and most devastating experiences. I wanted to share with you some mindset hacks and strategies that you too can start to implement into your business and your life that will really help set you free. What I share in this week’s episode helps me overcome paralyzing anxiety, it helps me stay positive and out of a victim state, and it makes me a better woman, coach, family member and mom.  Being able to shift perspectives or even see other perspectives of any situation your in is a POWERFUL skill that you can learn and practice DAILY.  The thoughts that you think ARE within your control… and even when you get some disempowering or destructive thoughts that come in - YOU can choose whether those thoughts mean something about you or that they’re just thoughts that popped into you head and

On today’s episode, I’m bringing on my friend, Brigette Doherty of Lash Box LA Australia to share her take on the Pros and Cons of being an Educator and Distributor for a major lash brand - LashboxLA. Brigette Doherty, the Director and National Master Educator with LashBoxLA Australia. With over 13 years industry experience, Brigette loves Delivering the latest in innovation and information in the lash industry, and specializes in education centered around offering your clients density without damage, retention without risk to the health of their natural lashes and supercharging your application speed without sacrificing quality. In my chat with Brigette today - we touch on some of the pros of being an educator and distributor of lash supplies - like how stepping away from her own successful lash business to join Lash BoxLA has transformed her life and her career and how rewarding it is to make a living teaching other women a skill with which they can provide for themselves and their families. But we like to