Lessons Of A Lashpreneur

Are you thinking about creating a source of “passive income” - a.k.a income that doesn't require constant effort - in your beauty business? It may seem like offering more products, services, or becoming an educator can allow you to quickly and easily bring in the big bucks, but have you considered the time, money, and resources needed to produce that revenue? Investing money and time to research products, creating an e-commerce store, marketing the products and giving away products to get people to try it, etc - all happens before you've ever made a sale. Becoming an educator means establishing credibility as an educator, building an audience of people who trust you, creating your curriculum, then having sales convos to get a student to buy from you. THEN you actually can do the education part of teaching a student. Not to mention a whole hell of a lot of MARKETING to consistently get new students into your program.  These are all great growth opportunities in our industry - however - if you haven't had succe