Lessons Of A Lashpreneur

Likes on Instagram are going away...AHHH! I know this is the part where you are probably about to freak out but I am here to tell you why I think likes going away on Instagram might actually be a good thing for business owners.  Highlights you won't want to miss:  >>> [1:17] NO MORE LIKES: But before you freak out... It might actually be a good thing  >>> [2:40] The number of likes per post are going away, but are the actual likes?  >>> [4:00] We prioritize likes, yet, they are the MOST PASSIVE from of engagement   >>> [6:20] Bearer of bad news: Like bots  >>> [9:57] Which forms of engagement you should actually value the most  >>> [16:12] I want to know YOUR biggest social media struggle! Help me, help you  Although we have been led to believe that likes are the most important form of engagement, listen to find out why they should actually be the least of your worries.  I want to know your fears, struggles, and questions about likes going away on Instagram. You can share your questions and struggles with me

RETENTION ISSUES: The nightmare of every lash artist. I’ll be sharing some crucial tips on how troubleshooting your client’s poor retention may be 100% out of your control… but probably not in the way you’re thinking. Highlights you won't want to miss:  >>> [1:13] Retention issues: The nightmare of every lash artist  >>> [2:20] Clients show up with a ziplock bag full of lashes - NOW WHAT?  >>> [5:30] Controlling the AC/heat is essential for good retention  >>> [8:47] Monitoring humidity: How it affects retention and how you can help control it  >>> [14:56] Working out of a hair salon: Ammonia WILL negatively affect retention   >>> [18:28] Protecting yourself when signing a lease   Find out how the environmental factors of you lash space are poorly affecting your retention... AND HOW TO FIX IT.  Download our commercial lease questionnaire to know what questions you need to have answered before ever signing any lease or agreement. I go more into detail about a lot of other factors you need to consider when it c

We all have good and bad days. Personally, I struggle with anxiety and overwhelm. Well, I used to until I came across a quote that helped me to move past my anxiety: “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” ― Lao Tzu. After reading this quote and thinking about it carefully, I suddenly realized what I had to do to free myself from my anxiety. Gratitude. When you’re anxious and overwhelmed about something, you lose sight of what’s important. So, that’s what I’m going to talk about in this episode of Lessons of a Lashpreneur, including some actionable gratitude practices to help you out and how all of this affects how you show up in your business. Find out about: Why you should live in the present moment Understanding that control is just an illusion How to practice gratitude in your life   What is the one thing that your most grateful for about your business? Please share your answer with me on Insta

When you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else. One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or a recession hits, and all of a sudden, your so-called ‘loyal clientele’ aren’t so loyal. When you start telling everyone that you’ve closed your books, it becomes so much harder to re-build your clientele when something unpredictable happens and you end up losing a bunch of clients. If you ask me, closing your books will close your doors faster than anything else and in this episode of Lessons of a Lashpreneur, you’ll find out why!   Find out about: Why you should never stop marketing your business Why you should rai

Do you cleanse your lashes?  You’d be surprised at just how many people don’t cleanse their own (or their clients) lashes. You’d also be surprised to learn just how many lash artists think it’s a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branch of DIY lash cleansers that may or may not irritate the skin and send you into a whole heap of trouble. If you’re thinking about launching your own lash cleanser line, there’s a lot of things that could go wrong that results in you rocking an orange jumpsuit. Well, maybe it won’t go that far but it will get you in a lot of trouble. In this episode of Lessons of a Lashpreneur, I shed some light on this topic and put an end to some of the age-old myths circulating about the natural health of our lashes and how to preserve them.   Find out about:  The truth about baby shampoo and why it’s not the best solution to cleanse natural lashes What you should and shouldn’t do when it comes to creating a DIY lash cleanser How to c

When used correctly, Instagram can help your lash business thrive. However, there’s a LOT of confusion around how to utilize Instagram for business and I totally get it. If you’ve only ever used social media for connecting with friends and family, it can be crazy overwhelming to even know where to start for a business. But don’t worry, in this episode of Lessons of a Lashpreneur, I help you understand what true VALUE is on social media and how you can provide more of it to your followers.   Find out about: Why you should experiment with your social media posts How to calculate your average engagement rate on Instagram How to know what posts will provide the most value to your audience   We have a special announcement! We have a new program launching in January of 2020 that is just for those of you high level Lashpreneurs. This elite coaching experience has been created for individuals who are doing six figures or more in their business and are looking for an opportunity to scale.  Are you interested?!  Visi

It’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW. It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. That’s why in episode 72 of Lessons of a Lashpreneur I’m going to share with you 5 of my TOP TIPS for getting your business holiday ready.   Find out about: Why you need to take a leaf out of the big retailers’ play book and start priming your marketing campaign now How to get your business ready for that increase in demand How to reach new customers on social media, all in time for your holiday promotions   Check out more lash biz tips at thelashpreneur.com or you can follow us: Facebook  Instagram    If you would like to find out more and listen to the f

Have you got 1,000 followers? If bet if I looked at your Instagram account right now, your followers will be tweezer manufacturers, lash brands and suppliers? Am I right? I get DMs all the time telling me that social media is not working for Lashpreneurs. Why? Fake followers are affecting your ability to reach REAL POTENTIAL CUSTOMERS. In episode 71 of Lessons of a Lashpreneur, I dish out some brutal advice about why you need to cleanse your Instagram account right now! You need to start prioritizing profitability over-popularity.  Cutting your followers from 1,000 to 100 will increase your engagement. It will also drive more traffic to your website. You can start to make your social media profitable. But you can only do it if you have the right, targeted audience. Find out about: Why you need to eliminate ANYBODY and EVERYBODY who is not a potential customer from Instagram Why fake followers and spammy manufacturers are hurting your business How to get rid of the WRONG audience and start engaging ACTUAL CUS

How can you avoid being a sleazy salesperson but still make those sales?  Well - avoid the tactics that this Tweezer manufacturer used in my recent Instagram Live for starters! My story is a GREAT example of what not to do when trying to market or make a sale. It fit in with a question I also received from Monik Dismute about how to sell to strangers? Well getting in a stranger’s face with your brand or product, is not what we recommend in The Lashpreneur Society. We recommend marketing your business based on relationships and solving a problem for people.  I share some tips about how to approach selling in an AUTHENTIC way and making it about a SERVICE – about what you can do for them - not a cold hard sell.   Find out about: Top 3 mistakes to avoid becoming a sleazy tweezer marketer How to not fear selling, not fear rejection and to connect with people in an authentic way Top tips on how to reframe selling into a service that will help you build relationships and grow your lashpreneur business.   Subscrib

The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thriving lash business. So, are you ready to make this YOUR BEST YEAR EVER?   Find out about:  What The Lashpreneur Society is and why you should join What to expect if you decide to become a member of The Lashpreneur Society How much it costs to join   Enroll in The Lashpreneur Society TODAY and learn how to really make money with your artistry and skill and get more clients! To find out more, head over to: thelashpreneur.com/jointhesociety

Do you have a healthy or unhealthy relationship with money? If you have no idea how to answer that question, you’re in the right place. In this episode of Lessons of a Lashpreneur, I reveal how you can tell if you have a healthy or unhealthy relationship with money and what you can do to feel more empowered about your finances. Find out about: Understanding the power of your thoughts and how to change them for the better How to identify whether you have a healthy or unhealthy relationship with money and how to improve it Tips to help you regain control of your finances and make intentional choices around money If you want to have a killer lash business that allows you to have flexibility in your schedule and an abundance of wealth, you can have that. All you have to do is sign up for our FREE workshop – Your Best Year EVER! This workshop starts on September 23rd and includes 4 video trainings created for lash artists, where you’ll learn: The three ways to make more money in your business Where to focus you

Have you ever experienced a moment in your life that completely changed your perspective? After attending a two-day retreat for a business coaching program, I challenged myself to break through some obstacles that were holding me back. Mainly, money. For as long as I can remember, I always thought that I’m irresponsible with money. This limiting belief has crippled me in so many ways when it comes to running my own business because an unhealthy relationship with money in your business can be disastrous both professionally AND personally. I’ve since realized that you don’t have to let your limiting beliefs hold you back from stepping into your true potential. I learned a lot from my last coaching retreat, and I’m going to share a few of the key takeaways I got from the retreat in hopes that it can trigger a subtle or even a powerful shift in your life too! Find out about: Understanding that there are no absolutes, and everything is a belief Why everyone’s moral compass is different and how to stop your morals

Are you too worn out, overwhelmed and even scared to work on your business and not just in it? I get it. Believe me when I say I’ve been there too. Having days where you just want to quit and find an easier way to make a living is normal. I have never met a single successful business owner (from any industry) who hasn’t had a few “I want to quit” moments in their careers.  Check out this episode of Lessons of a Lashpreneur to learn top tips from successful entrepreneurs that have been there, done that and come out on the other side more successful and happier than ever. Find out about: How to set healthy business boundaries Why being successful is all about your current mindset Why you need to make time to do things that actually move your business forward   If you want a business that lights you up inside and makes you genuinely excited and happy to go to work every day and live the lifestyle you’ve dreamed of, you’ve got to be that ‘successful’ version of yourself TODAY. And that my friends, is why we’re

Is it okay to work on another lash artist’s work? This is a question I see pop up inside lash forums time and time again. A simple scroll through the answers and you’ll see a heated debate where everybody has a VERY strong opinion of whether it’s “right” or “wrong” to work on another artists' work. I understand why this topic is so controversial in our industry. When I first started, I really bought into the whole “you should never work on other artists' work” thing. That is until I realized that by not working on other artists’ work, I wasn’t just doing a disservice to a potential client by turning them away, I was doing myself a disservice by turning away business.  Most of my favorite clients over the years have come from how I approach the topic of whether or not you should work on other artists’ work. On this episode of Lessons of a Lashpreneur, I share my top tips on why you should be saying yes to filling other lash artists’ work! Find out about: Four key stipulations to help you set expectations and

Have you ever wondered what goes on behind the scenes at The Lashpreneur HQ? Well…wonder no more! I’m about to take you for an exclusive behind the scenes look inside not just the business side of The Lashpreneur, but also the personal side of the business too. My husband, Chris, joins me for an in-depth and insightful Q&A session where he reveals his perspective of being married to a lashpreneur, growing a business and raising a family. Find out about: Whether Chris ever had any doubts about my business How Chris and I support each other Advice for anyone who is in a relationship with a budding lashpreneur For more information and to explore other episodes go to thelashpreneur.com/65

Want to find out how you can really grow your lash business and turn it into a long-term, profitable career? Well, have I got a special treat for you! I’ve teamed up with my friends over at LashCast Podcast and Lash Boss Radio to bring you a MEGA podcast episode (and blog post) all about growing your lash business which we recorded live at IBS/IECSC Las Vegas We share some amazing tips and answer frequently asked questions that we all get as podcasters. Since we wanted to support each other, we decided to break the giant episode into three parts, with each of us sharing one on our own podcasts/websites.   So, if you haven’t caught part one yet, you can check out part one over on the LashCast Podcast with Paul Luebbers, Tussanee Luebbers and Erika Ross and then check out part two with Shelby Tarleton from Lash Boss Radio. Once you’ve caught up, come right back here to finish off the series with part three! In this episode, we dive into common questions that we get asked all time from starting a new lash busine

Managing a lash business is tough. You’ve got good days and then you’ve got the not so good days where you feel like throwing in the towel and re-starting your entire career from scratch. The good news is that you’re not alone. We all feel like giving up sometimes. Heck, there was a time in my life when every day felt like a battle just to survive. So, I wanted to share some of these stories with you and give you a “behind the scenes” look into my personal life and the journey that lead me and The Lashpreneur Society into what it is today. But…I didn’t want to recall the whole story myself. What would be the fun in that? Instead, my husband Chris Walsh opens up in this episode of Lessons of a Lashpreneur about what it was like to witness the journey of The Lashpreneur, including the good times, the bad times and the really bad times. Find out about: How my husband’s struggle with PTSD almost tore our family apart What we did to work on our marriage including our experience with therapy How I managed to build

Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion all about SEM and how to utilize Google Ads for advertising your lash business. Find out about: What SEM is and how Google Ads differs from Facebook marketing How to use Google Ads if you’re on a tight budget Why Google Ads should be a part of your online marketing strategy Want to learn more about how you can use Google Ads to grow your lash business? Deirdre is offering a FREE Cheat Sheet sharing 8 Smart Strategies to Start a Profitable Google Ads Campaign that Turns Clicks into Customers – Grab yours today for FREE! For

I recently found myself down under for a conference for Lash Vision Leaders with my good friend and fellow lashpreneur, Kimberley Haworth.  Lash Vision Leaders is the cream of the crop of Australian business owners looking to set some regulations and standards for lash artists in Australia. At the moment, it’s an unregulated industry in not only Australia but in many places across the world. One major concern that kept popping up throughout the length of the conference was the shared fear amongst lash artists that cheap prices are dragging down the value of eyelash extensions. So, in this episode of Lessons of a Lashpreneur, I reveal why lash artists who charge low prices are not really your competition and why cutting your prices is not the answer. Find out about:  Why you shouldn’t view cheaper lash artists as your competition How to attract the right type of clients Why you should experiment with your marketing Are you stuck? Maybe you’re not sure what direction to take your marketing strategy next or pe

Lana is just 21 years old and has already accomplished more on her entrepreneurial bucket list than many of us could ever hope to achieve. She’s not only a very successful lash artist, but a lash educator with a social media presence that has helped grow her business into what it is today.  She has inspired thousands with her driven and ambitious personality, and she’s broken the mold for our industry in how we brand ourselves online.  So, as you can imagine, I jumped at the chance to have a chat with Lana on episode 61 of Lessons of a Lashpreneur about building a brand and reputation on social media. She was happy to share valuable insights about how she uses social media to engage with her audience, attract new clients and scale her business. Find out about:  How to use social media to build authority and trust Common mistakes lash artists are making with their social media Career advice for beginner lash artists and lashpreneurs If you would like to find out more about Lana and the amazing work she’s doi