Cmo Confessions

Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode of CMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get.  Sit back and relax, it’s our Fourth of July edition of CMO Confessions. Follow Cherwell Software on Twitter: @Cherwell Follow Scott Gainey on Twitter: @scgainey Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

Everyone knows partner and channel management is important. But what about orchestration? Discover the building blocks of partner and channel enablement on this week’s episode of CMO Confessions as we sit down to chat with PayPal’s Global Head of Partnership Marketing, Penny Delgadillo Valencia. Sit back and relax, it’s another edition of CMO Confessions.   Follow PayPal on Twitter: @PayPal Follow Penny Delgadillo Valencia on Twitter: @PennyDelgadillo Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

What happens when you bring B2B and B2C marketers together? Well, on this week’s episode of CMO Confessions, we sit down with Hired’s Vice President of Marketing, Katrina Wong to find out. Sit back and relax, it’s another edition of CMO Confessions. Follow Hired on Twitter: @Hired_HQ Follow Katrina on Twitter: @KatchMeSocial Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective.   Sit back and relax, it’s another edition of CMO Confessions.   Follow Cradlepoint on Twitter: @cradlepoint Follow Todd on Twitter: @toddkraut Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

What’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity.   Follow Arity on Twitter: @Arity Follow Lisa on Twitter: @jillson Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

Can marketing playbooks be one-size-fits-all? Are analysts actually worth the cost? In this episode of CMO Confessions, Joe Hyland talks marketing chops with Rishi Dave, CMO of Vonage. Tune in to learn what it takes to be a CMO.   Follow Vonage on Twitter: @Vonage Follow Rishi on Twitter: @RishiPDave Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

SurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? This week, Joe Hyland, CMO of ON24, sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer.   It's another edition of CMO Confessions. Let’s chat. Twitter: @leelasrin LinkedIn: Leela Srinivasan Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

Everyone needs to have a social media presence, right? What about blogs? Joe Hyland, CMO on ON24, sits down with Hunter Montgomery, CMO of Higher Logic, to discuss the difference between action that impacts and action that exists for itself.   It's another edition of CMO Confessions. Let’s chat.   Follow Hunter on Twitter: @jhmontgomeryjr Follow Hunter on LinkedIn: Hunter Montgomery Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

The best management style? One where your team shares the same values as you do. And Gil Levonai, CMO of Zerto knows not only how to identify those values, but assemble a team around them. In this week’s episode of CMO Confessions, Joe chats with Gil about his fascinating journey into marketing, his value-centric approach to work and ensuring everyone in marketing — not just the product team — has a fundamental understanding of the product they’re promoting and why. Pull up a chair and a bowl of nachos, it’s a pre-Super Bowl Sunday edition of CMO Confessions. Let’s chat.   Follow Gil on Twitter: @glevonai Follow Gil on LinkedIn: https://www.linkedin.com/in/gillevonai/ Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com