Cmo Confessions

21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

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Sinopse

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective.   Sit back and relax, it’s another edition of CMO Confessions.   Follow Cradlepoint on Twitter: @cradlepoint Follow Todd on Twitter: @toddkraut Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com