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Microinfluencers are an untapped resource being used by more & more companies because of their high rates of engagement & lower costs to promote a brand or product.  Did you know that 84% of audiences who receive a recommendation from a Micro Influencer purchase that recommendation?   Lets Review: A micro influencer has 1K to 1M followers within their specific & respective niche that they are an expert in. However, influencers with less than 35K have the most power when it comes to leveraging their influence. Microinfluencers have a tribe & community of a specific type of audience within their niche that gives the brand the opportunity to develop an authentic long lasting relationship with the influencer & their community. Therefore, by establishing this rapport the brand/ company will be able to convert the influencer’s community into customers just by having this long last relationship that is both valuable to the brand/company & influencer.   Why Should Brands Invest in Mircoinfluen