Remodeling Mastery By Mark Richardson

Thank you for listening to Remodeling Mastery! Subscribe now and keep up with our newest episodes by looking for Remodeling Mastery at your favorite podcast app. Mark Richardson opines that 80% of the reason there’s increased interest in home remodeling is because of the current environment and dynamic created by the COVID-19 pandemic. Part 1. Homeowners and Their Current Situation. With homeowners now spending most of their time indoors, they are more likely to notice the things that are wrong inside their home. This is the opposite compared to months ago, when everyone is too busy to make remodeling a priority. Now that they have more time in their hands, this also means they are free to research and pursue their remodeling goals. You’ll notice this by the amount of online search traffic. What’s more, remodeling gives homeowners something to be excited about, something to spend their time and energy on. This active mindset makes them more likely to pick up the phone and call their local remodeler. The

Thank you for listening to Remodeling Mastery. Subscribe today to ensure you never miss a new episode by searching for Remodeling Mastery using your favorite podcast app. In this episode: PART 1: New Habits According to studies, it takes 66 days to form a new habit. We’ve been dealing with our current crisis for about three months now, and this is more than enough time for you and your customers to form new habits regarding this situation. In today’s podcast, Mark Richardson shares insights on some of the things that can become new habits in the coming months. 1) Working Remotely - If your customers and clients are working remotely, then they have the skills to utilize video conferencing and other similar technologies. Your company should know how to leverage that. Customers that work remotely also use the spaces inside their home differently. Accessory dwelling units, for example, are beginning to be used as separate working areas. If your employees are working remotely, then you need to make sure that y

Thank you for listening to Remodeling Mastery. Subscribe today to ensure you never miss a new episode by searching for Remodeling Mastery using your favorite podcast app. In this episode: PART 1: Ten Ways to Invest in Yourself Mark Richardson shares insights into 10 ways on how to best use the extra time during this period. 1) Develop the Right Mindset - You now have the time and opportunity to have access to insights and information that can help you succeed with your business. Think of it like attending a virtual university. Set aside some time every day to improve your knowledge and skills. 2) Take Inventory - Take inventory of yourself and figure out your own personal and professional fitness. Score yourself on different criteria and then focus on improving your weaknesses bit by bit. 3) Improve Your Technology Skills - Technology has already revolutionized our business. Take some time to sharpen your technology skills. We suggest developing your acumen and your speed. 4) Focus on Your Relationship

Thank you for listening to Remodeling Mastery. Subscribe today to ensure you never miss a new episode by searching for Remodeling Mastery using your favorite podcast app. In this episode: Part 1: False Positives Mark Richardson shares insights into 5 false positives that he encourages small business owners to have on their radar to help position their businesses for success. 1) Lead Flow: While many businesses are starting to see an uptick in leads, Mark stresses caution on thinking that it also means it's safe to scale back marketing and advertising. The unpredictability of the pandemic could create another period of uncertainty if a second outbreak should occur and those that stop marketing will find themselves in trouble once again. 2) Online Engagement Rates: Just because open rates and engagement on social media are higher, it doesn't necessarily equate to better marketing. Mark stresses the importance of understanding the environment and how it affects your performance when determining which activi

In unprecedented and challenging times, it's important to understand the environment your business operates in and how it's evolving. What is the new normal? How does it impact your ability to grow your business? In this episode, Mark Richardson breaks down the new normal by looking at 5 core aspects: 1. How consumer behaviors are changing 2. What will be the accepted health and safety measures 3. The business models that will help you thrive 4. How going virtual now will give you a competitive edge 5. The mindset you need to grow your business during uncertain times

Thank you for listening to Remodeling Mastery! Become a subscriber today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:06) In This Episode: How Are You Feeling? Over the past few weeks, we focused on the fact that now is the time to lead. This topic shifts gears to discuss the actions that you can take to help you navigate the experience that we're having today. In this episode of Remodeling Mastery, Mark will discuss the four things that you can do during this time that will help you improve your business. Focusing on actions that you can take can help you reduce your anxiety and give you a clearer picture of how you can deal with the coming months ahead. (12:27) Thought Leader Interview with David Pickle, CEO of The National Association of the Remodeling Industry David Pickle is the CEO of The National Association of the Remodeling Industry. NARI assists with business development, serves as a platform for advocacy and helps connect homeowners with its professional members. It's

The night is always darkest before the dawn. No matter how dark things may appear, there will always be light at the end of the tunnel. It's just a matter of when, not if. In this special episode of Remodeling Mastery, Mark Richardson shares 10 actionable steps that can help put your behavior and mindset in the right place to reclaim your mojo.

Mark Richardson shares why now is the time to work on improving your business amongst all the uncertainty and chaos. Over the course of 15 minutes, Mark shares 10 areas he believes all business owners and professionals should focus their time and energy on that can have the greatest change and ultimately make their businesses stronger. 1. Be proactive, not reactive with how you spend your time 2. Prepare for a challenging few months 3. Get your priorities in order; what's right and what's most important? 4. Know your numbers Keep listening to learn more! *The interview with Andrew Sherman that Mark Richardson mentions at times during this episode is coming soon.

In this episode, Mark Richardson suggests businesses take a glass half full approach as it relates to the COVID-19 pandemic. Take a listen to discover 10 ideas for how you can position your business to come out of this period of uncertainty better than you were before it started. These ideas are inspired by conversations Mark has had over the past week as he speaks with business owners and leaders across the country on what they're seeing and thinking and will help you set the stage for your business to thrive 6 months, 9 months, a year from now.

The concept of surviving in business is something everyone should be thinking about during these uncertain times and what lies ahead in the next few months. If you do, you'll find that the opportunity to thrive will be greater than ever. In this special episode, Mark Richardson shares 10 actions, ideas, and recommended digital tools to help your business not only survive, but help you position your business for the future and long-term success. Take care, everyone!

(1:38) In This Episode: Virus Leadership This is the time to lead, the time for leaders to step up and lead their company. This is one of those times where there are a lot of things going on, particularly the issue with the coronavirus. In this episode of Remodeling Mastery, Mark explains the importance of good leadership and management during uncertain times. There is a tremendous amount of uncertainty out there that can create fear and confusion among your team and clients. Tune in to learn lots of tips that will help you lead your team better. (16:59) Thought Leader Interview with Erika Taylor, Director of Content for Professional Remodeler Erika Taylor is the chief of content for one of the top construction and remodeling trade publications in the country. She joins Mark today to share some of her insights into the latest trends and issues in the industry. Tune in as they discuss the increased consolidation and activity of private equity companies in the home improvement industry, the focus on greater

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:48) In This Episode: Risk Intelligence How do you think about risk? Risk intelligence is one of the most important differentiators between successful businesses and mediocre businesses. It's not enough to simply think in terms of high-risk tolerance and low-risk tolerance. In this episode of Remodeling Mastery, Mark will explain the concept of risk intelligence and why it is different from risk tolerance. Join Mark as he discusses seven questions you need to ask yourself to determine your risk intelligence. He also gives tips on how your business can deal with risk better. (17:19) Thought Leader Interview with Kermit Baker, Project Director for Remodeling Futures Program at Harvard University Kermit Baker is the Project Director of the Remodeling Futures Program at Harvard University and he is also the Chief Economist for the American

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:40) In This Episode: Scarcity The reality is that some businesses have a certain amount of scarcity. Scarcity as it relates to opportunity, leads, clients and projects. Some businesses, however, have an abundance of those things. Why is that the case? In this episode of Remodeling Mastery, Mark will explain how companies that understand scarcity vs. abundance are the ones that are able to deal with scarcity. Join Mark as he explains what scarcity means and how it relates to your business. He also gives tips on how your business can deal with scarcity better. (14:05) Thought Leader Interview with Ed Johnson, Executive Director & CEO of the Better Business Bureau Mid-Atlantic Region The BBB is a highly recognized and respected non-profit organization. It is the largest community of trusted businesses in North America. Ed Johnson has bee

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:30) In This Episode: 20 Tips for 2020 It's a brand new year and the start of a new decade, so it's the perfect time to really think about how you can improve your business and, if necessary, implement some changes. In this episode of Remodeling Mastery, Mark will discuss 20 tips, insights and thoughts for 2020. Join Mark as he discusses the importance of figuring out your why, the benefits of keeping things simple, why you shouldn't necessarily look at each month or each quarter equally and more. (20:45) Thought Leader Interview with Sabrina Starling, Author of How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees Of all the different issues in the industry right now, one of the most challenging is finding, hiring, retaining the right kind of talent. Sara wrote her book to fulfill a need. There j

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:45) In This Episode: 2020 2020 is not only just a new year, but a new decade. A new decade has a lot of different meanings compared to just a new year. When you think in terms of decades instead of years, you'll begin to notice several important issues that you probably wouldn't have noticed if you only think in terms of years. In this episode of Remodeling Mastery, Mark will discuss 10 different thoughts and insights about looking at something at a 10-year cycle vs. looking at something at just for one year. (14:11) Thought Leader Interview with Joaquin Erazo, President and Founder of Marketing Wing Joaquin Erazo is the president and founder of Marketing Wing. His company offers cutting-edge strategic marketing for design build remodeling companies and takes an analytical approach to building a marketing strategy for their clients. I

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:35) In This Episode: World Class Client Experiences Many people go into the remodeling business because they have a real interest in designing and building things, which is why they focus on the product and on creating things for their customers. However, the reality is for customers it's not about the product. It's about the experience. Creating great experiences for your customers is one of the keys to business success. A delighted core client base can provide a lot of value because of positive reviews, referrals and repeat business. In this episode of Remodeling Mastery, Mark will explain how you can create a world class customer experience. It's simpler than you think. (14:41) Thought Leader Interview with David Lupberger, Author of The Emotional Homeowner David Lupberger is a former remodeling contractor who now writes books and

(1:37) In This Episode: Who Will Fire You? It's critical that as you and your business mature, you start thinking about the next steps: the transitions in your business. These transitions need to be thought about well in advance. In this episode of Remodeling Mastery, Mark will discuss how you can create these transitions and provide you with 6 useful tips. You can't move forward unless you design the person who will push you forward. (13:24) Thought Leader Interview with Vince Nardo, President of Reborn Vince Nardo is the President of Reborn. He grew his father's small business into a company with 7 locations in California and Nevada and about 500 employees. Join Vince and Mark as they discuss the importance of looking at your business in an analytical and systematic way. He also shares insights on how constantly challenging himself has led his business into success and explains why you should hire for where you want to be rather than hiring for what you need today. "It's sad to say but we don't really foc

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:52) In This Episode: Keep it Simple Many different remodelers out there make their lives more complicated than they need to be. The companies that try to boil things down and make it simple are the ones that are winning. In this episode of Remodeling Mastery, Mark will spend some time talking about how you can simplify and avoid making things complicated. You will learn about the power of 3 and how it can help your thinking process and keep you on track. (17:26) Thought Leader Interview with Chris Marentis, Founder and CEO of Surefire Local Chris Marentis is the founder and CEO of Surefire Local, a digital marketing leader that helps local businesses generate new business by getting discovered online. He joins Mark today to share some insights and help you crack the code on what's happening in the digital marketing world. Tune in as t

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:04) In This Episode: Moments of Truth What are the critical points in the process that are important to get right? These are the moments of truth that will influence the success of your business. To help you understand this concept, Mark will use a traditional design-build remodeling process as an example. In this episode of Remodeling Mastery, you will learn about the 12 moments of truth in the remodeling process and why you should get those moments right. (14:35) Thought Leader Interview with Dave Anderson, Senior Vice President with Service Finance Financing can be an effective tool to promote your business and get more sales. Financing can allow you to offer your customers a more attractive and affordable deal and help you reach out to homeowners who don't want to use cash for their projects. Join Mark and Dave as they discuss the

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:05) In This Episode: Softening in the Market Preparation is key to the success of every business. We've experienced 10 years of growth in the remodeling industry, so it's only sensible to start preparing for an eventual softening of the market. In this episode of Remodeling Mastery, Mark gives suggestions and insights that will help you prepare for a softer market. Tune in to learn 7 tips that will help increase the resilience of your business. (12:59) Thought Leader Interview with Anthony Mathews, Transitions Expert Do you have a plan for an exit or transition out of your business? If not, then Employee Stock Ownership Plans or ESOPs might be the answer to this problem. When you own a productive asset like a business, one of the principal ways that it changes ownership is through inheritance. However, this family transition is becomi