Ready. Aim. Empire.

In this episode, you will learn: • How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process • The way she got her start practicing yoga and the personal transformation it has led to • Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor • Her thoughts on the industry shifting to become more diverse and inclusive • What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today LINKS: https://www.yogandahood.com/ https://www.facebook.com/yogandahood/ https://www.instagram.com/yogandahood/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton’s standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • What’s next for Jared and his business, post-pandemic • The ways he’s prioritizing self-care during these times • How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services} • The results that his clients are looking for the most right now • His biggest concern for the industry, but why he’s so excited for what’s to come next LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates http://jeanclaudewest.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • What Jared’s business model looks like {and why I love it so much} • His inspiration for starting a “better way” to do things in the industry 10 years ago • Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way • What his role in the business looks like now, who’s in his space and the people he would like to add in the near future • The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more… LINKS: https://www.studio26nyc.com/ https://www.instagram.com/studio26nyc/ https://www.facebook.com/jared.kaplan1/ https://www.linkedin.com/in/jared-kaplan-58230711/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode, you will learn: • All about the CYB concept • Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business • The different factors that she says can’t be overlooked when it comes to live classes • How to introduce retail products, and then plan a strategy for offering them to your clientele • Where she sees CYB for the next 10 years LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode, you will learn: • The role that Stephanie’s husband’s business, Akismet, has played in studios • Why she strongly believes that you need multiple revenue streams in your business • The reasons it is better to hire full-time employees versus independent contractors • How Stephanie translated her corporate experience into running her own business • The way she finds a balance between building her business strategy and also wearing “multiple hats” LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/  https://ikizmet.com/ https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • About Stephanie’s journey on transitioning from a very successful corporate position to starting her own business • What she feels is the #1 skill to have if you want a successful studio • Why she waited so long to start her own business • What building her dream now looks like! LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/ https://ikizmet.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The response Jennifer was able to witness as studios are reopening • What the future public response to studios reopening could potentially be across the board • Advice for people who are still considering opening a franchise at this time • What her and her studios have mostly been focusing on during closure time LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • Jennifer’s amazing licensing & franchising journey • Some tips on how to best expand internationally • How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic • Tips on how to navigate the pandemic {whether you are a new studio or an existing studio} LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • How Jennifer discovered barre and the events that led her to open her own studio • How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business • How she balanced life and found alignment despite having to manage several areas of her business at the same time • Important key differences between managing a brick and mortar studio versus a digital studio • The important analytics to track in a digital studio, compared to a brick and mortar studio • The decision process when choosing a location LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://www.facebook.com/Physique57 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • What to consider about operating in this new reality and seizing the opportunity to make changes • How to effectively utilize relationships with your brand representatives • Tips for inventory management and software • Merchandise and display best practices • Sales goals and incentivizing your staff to reach goals • Top sales KPI’s to focus on post-pandemic LINKS: http://studiogrow.co/anchor https://www.thirtythreethreads.com/  https://www.linkedin.com/company/thirtythreethreads/  https://www.mindbodyonline.com/ http://www.clubready.club/   https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn: • What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with • Why retail is such an important profit driver for studios {especially long-term, post-Covid} • Some of the most common misconceptions studio owners have around retail • What to consider before bringing a retail brand into your studio to sell • Pricing considerations to ensure profitability {plus strategies for protecting your profit margins} • What Matt and Rosie are seeing in terms of changes now that studios are re-opening • Their thoughts on the need for sanitation and hygiene at this pivotal time LINKS: https://www.thirtythreethreads.com/ https://www.linkedin.com/company/thirtythreethreads/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • Aesha’s backstory and what she says she has wanted to change from a very young age • A major turning point in her life when she decided “enough is enough” • How she got into her work with images, and why they are so powerful {and needed} today • What shocked Aesha most about who her work speaks to • The ways she is empowering others during these difficult times – and how you can help out too LINKS: https://www.theswandreamsproject.org/ https://www.instagram.com/theswandreamsproject/ https://www.facebook.com/theswandreamsproject/ https://www.toneybands.com/ https://hsanyc.org/ https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn • A breakdown of the amazing services that they provide, including their “yoga wall” • What they are considering as they look at scaling in the future • The way that they onboard new instructors, plus the expectations they have in their facility • The impact that the pandemic has had on their business {and the important pivots they are making due to it} • In what ways attitudes around health are changing as a result of current events • A conversation on race and how access to health can start to be improved for all LINKS: https://www.alignbrooklyn.com/ https://www.instagram.com/alignbrooklyn/ https://www.facebook.com/alignbrooklyn https://twitter.com/alignbrooklyn https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.lessonly.com/ 

In this episode you’ll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine’s studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: https://www.jamakinmedance.com/classes/ https://www.facebook.com/JaMakinMeDance https://twitter.com/jamakinmedance https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty’s mindset and moved her business forward LINKS: http://www.dragonflypilates.com/ https://www.facebook.com/DragonflyPilates/  https://twitter.com/dragonflynews https://www.instagram.com/dragonflypilates/  https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/   

In this episode you’ll learn: • What we’d like to see as the world re-opens for business • The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition • Why starting local is your best chance of getting open {and what this means} • How you can leverage local media and state legislators in your efforts to re-open • The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.ihrsa.org/industry-leadership/state-advocacy/ 

In this episode you’ll learn: • What Rick has been seeing lately during this exciting (and terrifying) times for the industry • Where he sees things 5 years from now • How to maximize the effectiveness of a digital studio during these times, and moving forward • Rick’s thoughts on the important relationships between employers, insurance companies and governments • The huge opportunities that exist for operators in our space and who he believes will ultimately succeed LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ https://www.mindbodyonline.com/ https://www.instagram.com/mindbody/ https://www.facebook.com/mindbodyinc https://twitter.com/askmindbody https://www.youtube.com/MINDBODY https://www.linkedin.com/company/mindbody/ https://www.linkedin.com/in/rickstollmeyer 

In this episode you’ll learn: • Why the next few months, and reopening the best way possible, is so critical • What all business owners should be aiming for when reopening • The health, sanitation and spatial protocols to be aware of • Additional team and client protocols to consider • How you can get a copy of our reopening guide to help you in this process LINKS: Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/