Ready. Aim. Empire.

In this episode you’ll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it’s necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strategies, and more! LINKS: https://www.instagram.com/studiogrowco/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

In this episode you’ll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product • Ways to “build the runway” before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad campaigns to build on Instagram and Facebook to promote your launch • Why quality always beats quantity when it comes to the content you create LINKS: https://www.instagram.com/studiogrowco/  https://www.upwork.com/ https://geo.craigslist.org/iso/us 

In this episode you’ll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you’re concerned with the competition stealing your material and intellectual property • Why “launching with less” is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into your business and why you should consider doing it • Downloadable pieces of content and more ideas for how you can expand your online offerings LINKS: https://www.instagram.com/studiogrowco/ 

In this episode you’ll learn: What exciting opportunities exist now for online course creators in the digital marketplace How teachers can harness the power of video to expand their influence  Why it’s never been easier to start building an online following to grow your business When is the right time to offer your products and services online Ways you can use online courses to attract potential franchisees, expand into new markets, and more!    LINKS:  https://www.instagram.com/studiogrowco/  

In this episode you’ll learn: • An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry • An overview of the stimulus bills that have been announced in the United States • The major questions we have been asked recently by clients • How we’re navigating this process • The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ https://www.sba.gov/funding-programs/loans/coronavirus-relief-options 

In this episode you’ll learn: • About Rick’s journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry LINKS: https://www.rickmayo.com/ https://www.facebook.com/RickMayo101/ https://twitter.com/CoachRMayo https://www.instagram.com/alloyptfranchise/  https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • How I discovered BASI and why Rael says it is much different than any other certification available • The way that Pilates became a “meeting ground” for Rael and the professionals he was working with • What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method • How Rael uses the block system and the reasons that you need more structure as the workouts get more complex • Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis • That the BASI method is much than just a set of exercises… LINKS: https://www.instagram.com/studiogrowco https://www.basipilates.com/ https://www.basipilates.com/teacher-training-programs/ https://www.instagram.com/basipilates/ https://www.facebook.com/BASIPilates/ https://www.pilatesanytime.com/ 

In this episode you’ll learn: • Ways that clients and customers have been far more supportive and understanding during these times • Why having recurring revenue is such a game changer, and will continue to be for businesses going forward • Success stories of clients who are getting more people to sign up right now • The reframe people will be making to prioritize their health even more now • Why a change in programming will be needed, how to make sure your staff is looked after, and so much more! LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates • The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way • Why Dominique prefers doing private training versus group training • The pros and cons she’s encountered with offering teacher training • Exciting details on upcoming training by Dominque and her team LINKS: https://www.instagram.com/studiogrowco http://www.pilatescalifornia.com/ https://www.facebook.com/pg/pilatescalifornia/posts/ https://www.linkedin.com/in/dominique-lesperance-0591aa1b http://www.pilatescalifornia.com/teacher-training/ https://www.basipilates.com/ https://www.xtendbarre.com/about/  

In this episode you’ll learn: • The real reasons why you aren’t paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • How to use your passion (and start where you are) • The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained • The value that Sunni discovered from Going More Joe • Using content creation as a creative outlet • How technology has changed Pilates, especially as a community LINKS: https://www.instagram.com/studiogrowco/ https://www.truepilateslasvegas.com/ https://www.goingmorejoe.com/ https://www.facebook.com/groups/1792905517613761/ 

In this episode you’ll learn: • Why I say that I am a people pleaser… • How social media has brought a lot of gain (and pain) into my life and business • The three questions I have started asking myself lately • The mantra I practice every day to help combat these feelings to be a better leader LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • Benjamin’s background and the way he found Pilates for the first time • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”) • How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more! LINKS: https://www.instagram.com/studiogrowco https://360pilates.com/ https://360pilates.com/blog/ https://www.instagram.com/360pilatesonline/ https://facebook.com/360pilates https://twitter.com/360pilates https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/ 

In this episode you’ll learn: • The top three numbers that are disconnected in your business • What mantra I follow to be in control of my business • Where to start in owning the role of the CFO in your business • Why identifying your expenses is key • My thoughts on replacing or renegotiating services • Some homework I have for you… LINKS: https://www.instagram.com/studiogrowco https://www.upwork.com/ http://www.fiverr.com/ 

In this episode you’ll learn: • How having the right mindset makes all the difference in your success • That knowing the value of your product and being confident in it will get you the sale • What is the third level of listening to potential clients, and how it help identify what they are truly looking for • How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s) • You have to buy in to your offer before your client will • Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • What a year of beta tests looked like, and how I rolled it out to various locations • The remarkable returns our first five studios were able to produce • The second stage of beta testing and the goals we have set for it • A special challenge I have for you!
 LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer intake process • Her best tips and advice for studio owners LINKS: https://www.instagram.com/studiogrowco/ https://www.soultigeryoga.com.au/  https://www.facebook.com/BikramYogaNorthernBeaches/ 

In this episode you’ll learn: • How (and why) my introductory offer continues to change even now in 2020 • What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one • What to focus on to make your offer “sticky” (and what exactly this means!) • How a standardized offer will provide clarity to your members • Why it needs to be scheduled • The 5 introductory packages that are working extraordinarily well for our team right now LINKS: https://www.instagram.com/studiogrowco/ https://studiogrow.co/episode397/  https://www.ncbi.nlm.nih.gov/pubmed/10028217 

In this episode you’ll learn: • How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time • What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!) • The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial • How if you’re confident in the value you, your studio and your modality provide, the rest will come LINKS: https://www.instagram.com/studiogrowco/ https://www.pentictonlovespilates.com/ https://www.facebook.com/Pentictonlovespilates/  https://calendly.com/ 

In this episode you’ll learn: • How I changed my perspective and the way I look at referrals • Two different referral offers I usually have in place in my business • Why financials are NOT the driving factor of a business • The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system) • And more! LINKS: https://www.instagram.com/studiogrowco/