Crazy Egg Podcast

ocial media made the promise of giving brands and organizations a chance to get closer to their customer. Yet today we still see thousands of consumer complaints, questions and inquiries going overlooked and unanswered. What’s with that? Obviously, brands are missing out on hundreds of engagement opportunities every single day. Every month, LeadSift conducts a study identifying the number of buying-intent conversations on Twitter that go unanswered across a wide range of industries. It’s what we call the Missed Opportunity Index. Full Story http://blog.crazyegg.com/2014/01/16/one-tweak-social-media-marketing/