Paper Planes Podcast

Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialistHunter Marketing Co. — https://www.huntermarketing.co/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways.From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.Because brand isn’t what you say. It’s what people believe.Connect with Joshua on LinkedInhttps://www.linkedin.com/in/joshuacilento/Connect with Angus on LinkedInhttps://www.linkedin.com/in/angus-wurth-cmo/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending? This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy. What You’ll Learn ✔️ Why accountants often push to reduce marketing spend ✔️ How cutting marketing destroys revenue in the long term ✔️ The difference between brand-building vs performance marketing ✔️ How marketers can better communicate ROI to finance teams ✔️ How accountants should interpret marketing numbers ✔️ The role of fractional CMOs in scaling growing businesses ✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance? Packed with expert insights, real client stories, and practical frameworks, this episode is essential for

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement. Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process.

Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role. Learn how to:  ✅ Define your niche and target market  ✅ Build a strong personal brand and showcase your expertise  ✅ Prepare cash reserves and set up your business structure  ✅ Create compelling case studies to win clients  ✅ Set pricing, service models, and contracts that work  ✅ Build a powerful professional network  ✅ Land your first client before making the leap Simon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast. Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence.

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment? Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics. Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters. Kelly's LinkedIn -    / kelly-dimkovska-55ba5636  Tuesday Logic - https://tuesdaylogic.com.au/ Kristy's LinkedIn -   / kristyhunter-m

For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes. We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships. Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic - https://tuesdaylogic.com.au/

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kateesha Hembrow, founder of Be Known Academy and a leading personal branding and LinkedIn coach. With experience coaching hundreds of professionals across more than 40 industries, Kateesha shares her insights on how consultants, freelancers, and fractional CMOs can use LinkedIn to attract clients and grow their personal brand. If you’re a fractional CMO, consultant, or service-based business owner, this episode is packed with practical tips to help you stand out, connect with decision-makers, and generate real results through LinkedIn. Kateesha's LinkedIn - https://www.linkedin.com/in/kateeshahembrow/ BeKnown Academy - https://beknownacademy.co/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Farrah Motley, Director of Prosper Law. With over a decade of experience as an in-house counsel and now running her own firm, Farrah shares what fractional CMOs and consultants need to know about the legal side of marketing. We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t pay. Farrah also explains how to avoid misleading claims and why clear communication is the best legal protection. If you’re a fractional CMO or consultant, this episode is full of practical legal insights to keep you protected while helping clients grow. Farrah's LinkedIn -   / farrah-m-0b12623a  Prosper Law - https://prosperlaw.com.au/ We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify.

For this episode of The Fractional CMO Podcast, we’re joined by Chris Jowsey, founder of Nugget Digital and one of Australia’s leading fractional CMOs. Chris has helped B2B and tech businesses grow with clarity and focus — and he shares insights on what really sets a fractional apart from a consultant, how to balance quick wins with long-term strategy, and why financial fluency and AI are becoming must-haves for today’s marketing leaders. Chris's LinkedIn -   / chrisjowsey  Nugget Digital - https://www.nuggetdigital.com.au/ We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify.

For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective. Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726 Occam Strategy - https://www.occamstrategy.au/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success. Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/ Hunter Marketing Co. - https://www.huntermarketing.co/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth. Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/ HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=true Instagram - https://www.instagram.com/hsafinancepartners/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines. Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1 The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company. Elena's Bio - www.elenagosse.com.au LinkedIn - linkedin.com/in/elenagosse AIS Water - www.aiswater.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand. The Marketing Club: https://www.themarketingclub.org/  Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0  We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more. Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447 Maleny Dairies - www.malenydairies.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.