Embedded Insiders

Send us a textOn this episode of Embedded Insiders, we’re kicking things off with a look at the escalating race among tech giants to build the most competitive AI models. As Apple, Microsoft, Google, and OpenAI reshuffle teams and refocus priorities, Ken and I break down what these moves mean for the future of AI.Next, in a sponsored segment, we’re joined by Jeff Baldwin, Director of Engineering at Sealevel Systems, to talk through best practices for designing at the edge and how Sealevel Systems can help, especially when rugged systems meet AI workloads.Then, Rich sits down with Marcus Webster, Founder and President of Webster and Webster Associates, to unpack some of the emerging downsides of AI in the job market, including how candidates are using falsified résumés and video interviews to secure roles they may not be qualified for.For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Rich is joined by Brandon Hansen, COO & CFO at Sealevel Systems, in a sponsored segment to discuss breaking down silos in design teams and the importance of looking at the bigger picture.Next, Rich and Jerry Chen, Founder and CEO of Upbeat Technology, discuss how the company is taking a different approach to its RISC-V offering by leveraging low-power levels in applications like always-on IoT, wearables, edge AI sensors, and more. But first, Ken and Rich recap their recent trip to Anaheim, California, for embedded world North America 2025. For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, the VP of Sales and Business Development at Gateworks Corporation, Kelly Peralta, joins me to discuss the trends, challenges, and innovations surrounding Wi-Fi HaLow for industrial and IoT applications.The next segment is sponsored by Analog Devices, and Contributing Editor, Rich Nass, and Analog Devices’ Senior Vice President of Software and Digital Platforms, Rob Oshan, discuss the complexity of designing AI systems and how Analog Devices’ CodeFusion Studio, which includes an IDE, a software development kit, and coding tools, is designed to accelerate the process. Check out the embedded world North America 2025 Best-in-Show winners. For more information, visit embeddedcomputing.com

Send us a textOn this episode of Embedded Insiders, Ken is joined by Alif Semiconductor's founder and president, Reza Kazerounian. The two discuss an ensemble of small-footprint, power-efficient solutions capable of running fast AI. In addition to being secure and integrated, the MCUs and fusion processors leverage hardware acceleration for transformer networks.Next, Ken is back with another episode of ICYMI, featuring the latest news from this week. But first, Ken and I are highlighting some of the top things to see and do for those attending embedded world North America in Anaheim, California, next week. Embedded Computing Design will be attending as a media partner, and we’re hosting a ton of activities for attendees that you won’t want to miss. For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by embedded systems veteran Steve Yates, founder of ADI Engineering and now Founder & CEO of StellarIoT. Steve dives into his latest venture, a platform designed to support rugged, AI-powered digital transformation in remote industries—combining open software, rugged hardware, satellite, private 5G connectivity, and zero-touch AIoT operation.Next, Rich Nass and Vin D’Agostino return with a new DevTalk featuring Hidetoshi Shibata, CEO of Renesas, for a discussion about his leadership and vision for one of the most influential companies in the embedded space.But first, our Editor-in-Chief, Ken Briodagh, highlights his recent trip to Silicon Labs’ Works With 2025, with a glimpse of some exciting developments coming soon.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Erik Kling, President & Head of IoT Americas at Vodafone IoT, discusses the connectivity gaps in remote healthcare and how cellular IoT connectivity supports challenges across industrial, supply chain, and healthcare industries. Next, Editor-in-Chief Ken Briodagh is back with this week's episode of ICYMI, straight from Silicon Labs' Works With in Austin, Texas. But first, Contributing Editor Rich Nass joins me to discuss a recent announcement surrounding advancements in wearable technology. We discuss the benefits of advanced sensing solutions for wearables, like AI glasses and augmented reality, and address some safety and privacy concerns.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions.Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the experts at Infineon are working to keep systems secure.But first, Ken and I engage in some rapid-fire questions regarding a recent story on Embedded Computing Design about robotic telesurgery, featuring Stéphane Lavallé, a serial entrepreneur of startups and pioneer in surgical robotics, and Jim Hirsch, VP of the North American and EMEA general embedded market at QNX. Read the story here: https://embeddedcomputing.com/application/healthcare/telehealth-healthcare-iot/the-good-invasion-of-robotsFor more information, visit emb

Send us a textIn this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. Next, Ken is back with another installment of ICYMI: Embedded Insights.But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring Ferrous Systems, AdaCore, Trust-in-Soft, Lynx Software, and Bloxide, with the ever-present question of, “Will Rust replace C?” Check out the full Rust Embedded Community Roundtable here: https://embeddedcomputing.com/technology/software-and-os/ides-application-programming/rust-embedded-community-roundtable-will-rust-replace-cFor more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable.Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming AI at the Edge Day.But first, Ken and I break down the latest news on NVIDIA’s H20 chip and developing export regulations around advanced AI chips.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by Piyush Sevalia, Executive Vice President of Marketing at SiTime, to discuss the evolving landscape of precision timing solutions and the shift from quartz to silicon-based MEMS. Next, Ken is back with another edition of ICYMI, where he updates us on some of the top embedded news stories, and this week we’ve got news from Shelly Group, Emerson, and Cincoze.But first, Ken and I share our opinions on today’s modern precision timing solutions. For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Rich and I sit down with Sid Sheth, CEO and co-founder of d-Matrix, to explore the ongoing generative AI boom—why it’s becoming increasingly unsustainable, and how d-Matrix is addressing the challenge with a chiplet-based compute architecture built specifically for AI inference.Next, Ken brings us up to speed on some of the week’s top embedded industry headlines, with updates from ASUS IoT, LG, and Microelectronics UK.But first, Rich, Ken, and I share our thoughts on the state of generative AI and AI inference. For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies.To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/eventsLater in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is more critical than ever, and how AI is reshaping autonomy and control within vehicles.But first, Rich, Ken, and Tiera kick things off with a conversation on Artificial General Intelligence, what it could mean for the tech landscape, whether companies should pursue it, and whether something that powerful is even achievable.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales.But first, Rich, Ken, and I unpack the recent "OpenAI for Government" initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold step toward smarter public-sector technology, or does it raise serious concerns about security and oversight?For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V.Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platforms and offer insights on starting your own AI project.But first, Rich, Ken, and I dive into the evolving landscape of AI-powered search tools and their impact on journalism and media.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Ken O’Neil, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications.But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, including advancements in AI and edge computing.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems.For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Technology Sector.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape.Later, Rich and Vin are back with another Dev Talk, featuring Jonathan Pallant, Senior Engineer at Ferrous Systems. Together, they discuss the growing popularity of Rust and why it could be a game-changer for your next embedded design.But first, Rich and Ken kick off the episode with a rundown of what’s in store and a sneak peek at upcoming podcasts.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care.Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field.But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures.Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up.But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward.For more information, visit embeddedcomputing.com

Send us a textIn this episode of Embedded Insiders, we’re joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards.But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. For more information, visit embeddedcomputing.com