Doldrums With Farida Yahya

On this week's episode, we have two guests talking to us about the power of storytelling and persistence. Ayodele Oluwatobi is an NGO Consultant and Gender Equality Advocate. She has wealth of knowledge in the social development space where she has functioned in several principal positions. Having interned with the Centre for International Private Enterprise (CIPE), Nigeria Office, working directly with the Programs Officer, Oluwatobi has a deep knowledge in project management. Her contributions to monitor advocacy for ease of doing business in partner-states have helped achieve the goals and objectives of the organization. Passionate about youth development. Fatima Binta Mohammed, Author ,Trainer & Digital Marketing Expert. She is the founder of Adhubbing: a digital marketing agency in Abuja that helps business owners harness the power of the Internet for social impact. Enjoy!

On this week's episode, we have two phenomenonal ladies share their superpower with us, and remind us of what's most important right now. First, we listen to Fandy Hassan from Kano, a beauty entrepreneur with a passion for excellence and brilliance. Next, we go to Ogun state for a dose of wisdom from Wuraola. Wuraola Ademola-Shanu is a copywriter who helps professionals, consultants, and business owners align their stories with their ideal clients, refine their sales funnels, and expand their online reputations. That can take the form of a great bio, article, or other marketing material that puts the client’s best foot forward, and connects magnetically with the people whom they can help the most. Let's listen to these ladies now. Enjoy!

On this week's episode, we have Naufal and Anne talk to us about going back to the core and building a brand that connects with your audience. Naufal Ahmad is a young civic leader and a co-founder at Kirkira innovation hub, where he oversees the brand's strategy and help to develop startups. He is also the curator of TEDx Kangiwa and founder of the mallam clothing. Anne Afolabi is a Marketing and Communications Enthusiast who is passionate about bringing ideas to life, creating great products and experiences that help brands communicate better with their stakeholders. She has over 5 years of experience strategizing innovative digital and traditional experiences for small startups and big brands like Diageo, Godrej, Nestle and Unilever. Her desire to bridge the communication gap between brands and the generation z pushed her to start a research blog www.thezstrategist.com, a digital hub that delivers genuine insight on the generation Z .

On this week's episode, our guest is Aisha Tofa, founder of Startup Kano. Aisha Tofa is the Founder: Startup Kano Ltd; A Technology incubation Hub and a Coworking space. The Baby Bank Nigeria and Lead Women Founders Group. Aisha is a Technology Enthusiast, Women and Youth Advocate, Global Shaper at the WEF, and Marketing/Communication Specialist.

On this week's episode, Habeeb Salaudeen is sharing useful tips about marketing for startups. Habeeb is a Renowned Brand and Marketing Strategist and the founder of Canvalorrd and Smatbizz Consultant As a phenomenal content creator, he is committed to teaching and helping coaches, creatives and online entrepreneurs create visual appealing content to drive engagements on Instagram and maximize revenue He has helped major brands develop strategies to attract and convert dream clients.

On this week's episode, we speak with Fatima Salisu, founder at Naito Naturals and she shares her one challenge of understanding her target market's needs. Enjoy!

On this week's episode, our guest Salamatu Adamu is the founder of Sals Epiphany studio, and she is sharing her challenge of building collaborations and improving her revenue stream. Enjoy!

On this week's episode, our guest is the founder and creative director of Mustee's clothing, Mustapha Ango. He is sharing his challenge with building a dream team for his vision, and he got useful information on how to do it from our #SideBySide advisors! Enjoy.

On this week's episode of Unburden, we speak to Maryam Abbas Abdulkadir, founder of Easy Mart online market and she is sharing her challenge with team building for feedback from our advisors. Enjoy!

On this week's episode of the Unburden series, our guest is Amina Lamin Dantata, founder od Sheassentials and she is sharing her one challenge about closing a sale. Enjoy!

On this week's episode, we talk to Sadiq Gulma, Co-founder at TS Apparel. He is sharing with the community his challenge of whether to pivot or persevere when it comes to the future of their startup. Our #SidebySide Advisors have some answers for him. Enjoy!

On this episode, our guest is Masturah Aminu Baba, founder of Très Chic World and she is talking about her slim profit margins and asking our team of #sidebyside Advisors to weigh in and help her co-create a solution. Enjoy!