Second Life

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she worked her way up from intern to the publication’s first-ever beauty and fashion editor at large. Her work steering the outlet’s coverage earned her widespread recognition, including the title of Editor of the Year from Harlem’s Fashion Row. She led the outlet for a decade before leaving in 2018 to build her personal brand online in the fashion space. Brown made the leap from reporter to designer in 2022, when Target tapped her to be the first designer for the Future Collective—the company’s first-ever creator-led fashion line. After her first collection sold out quickly, Brown decided to partner with the company again to launch her own brand, KBB, exclusively with the chain. Her designs continue to be wildly successful, as Target plans to expand her collection to over 500 locations nationwide this year. 

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’s currently up for another Oscar, and Zoe Saldaña, who just wrapped up a global press tour for Avatar: Fire and Ash. Tune in to hear Flannery share her approach to color, her biggest styling disaster, and how a haircut can impact an entire press run. To see all of the looks discussed, watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe! Listen to Petra’s episode from 2024 here!

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, finance, and entrepreneurship. During her undergrad, she interned in several related fields that gave her a three-dimensional view of how to bootstrap a business—from market research to angel investing. She pursued a career in finance post-grad, working at the Silicon Valley Bank, where she learned crucial administrative skills in a corporate setting, all while posting original recipes she’d developed while navigating her personal journey with food and nutrition. Lueke finally decided to pursue content creation full-time shortly after she went viral for her “budget grocery” series. Her understanding of finance and money paired well with her simple approach to nutrition, making her a great resource for beginner chefs looking to improve their diets on a budget. Now, she’s taken the next step in her culinary career wi

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses her work this award season with Oscar nominee Michael B. Jordan and longtime client Gabrielle Union. She tells us what goes into grooming men for the red carpet. Plus, Brown reveals the Chanel foundation she uses on all her clients to keep their skin glowing and camera ready. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as a sous-chef for various restaurants before pivoting into food writing and recipe development. Roman joined us on the show in 2020 to tell us about her path to getting published at outlets like Bon Appétit, Buzzfeed, and The New York Times as well as authoring her first cookbook, Dining In. Since being on the show, Roman has published three more cookbooks, the latest of which is called Something From Nothing, and started her own newsletter. She's also ventured into the consumer packaged goods space with the launch of her own tomato sauces and opened her own small grocery store, First Bloom. She joins us to tell us about the newest chapter of her career and where she's going next.

In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball mitt bags. They discuss some of the standout shows, and the unexpected guests they spotted in the crowd. Plus, they dissect the trends they noticed across the board and give their advice on how to work them into your wardrobe.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe!

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade school education. Rockmore developed her creative vision across categories, designing everything from ladies’ dresses for high-end department stores to licensed children’s sleepwear for Disney. She pivoted into content creation during the pandemic, when she found herself in need of a creative outlet while all of her projects were on hold. Her career online started in her fifties, posting TikTok videos of herself getting ready in hopes of teaching other women how to express themselves through clothing. Before she knew it, Rockmore was dubbed “the Carrie Bradshaw of TikTok” and quickly became a fashion authority known for her iconic two-story closet. Today, she has almost two million followers, and she does it all while continuing her work as a designer with her clothing line, the Carla Rockmore Collection, which you c

The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with Welch to get back to the basics of what it takes to be a celebrity stylist. They discuss the power of modern stylists, how to create true magic on a red carpet, and how to navigate the complexities of the Hollywood ecosystem. Plus, Welch breaks down some of the gag-worthy looks we've seen on her clients this award season, including Golden Globe nominee Tessa Thompson and Oscar nominee Renate Reinsve. Watch this episode here on our new YouTube channel, and make sure to subscribe!

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, was crowned the "queen of hoops" by The New York Times, and has counted celebrities such as Jennifer Lopez and Hailey Bieber among her clientele. She's also sharing the ways she's expanding her empire—from new retail locations to her cookbook, Trust Your Gut, to her lifestyle brand, Maedyn.

Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science, and then went on to work at a software company. Her start in writing came when she volunteered to write a tech support newsletter for a customer audience. The job helped Beaty hone her skills as a writer and copy editor years before she decided to try her hand at fiction. She started by writing stories inspired by the books she read to her kids before getting published in the 2000s. Since then, Beaty’s work has landed her on the New York Times Best Sellers list multiple times and has even been adapted into an award-winning Netflix animated series. She often credits her time as a technical writer as what gave her the skills to break down big concepts and life lessons for kids. Now, more than 20 years after her first book was written, Beaty shows no sign

Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-founder and Chief Content Officer Hillary Kerr sits down with Herman for a 2026 denim digest, where they discuss the five types of jeans you need for a complete wardrobe. Plus, she gives recommendations for specific styles to help you transition away from baggies and barrels, and shares simple styling hacks for altering your jeans at home. 

Leslie Tessler is the founder of Hanni, a bodycare brand that specializes in innovative, easy-to-use, ultra-hydrating products. Her first job was in fashion at Ralph Lauren before she pivoted into beauty as a marketing manager for L’Oréal Paris. She went on to continue her work at the executive level in the space with Dr. Dennis Gross Skincare. But after 10 years of working in such demanding roles, Tessler felt burned out. She booked a trip to Argentina to get away from it all, thinking she’d go back home in a few months, but she ended up falling in love with the culture and staying for a decade, during which she dreamed up the now-famous Hanni Weighted Razor and Shave Pillow. Leslie returned to the U.S. to officially launch Hanni in 2021, and her brand went on to become the first razor company to ever partner with Sephora in 2022. Today, it continues to expand the definition of bodycare with hit products that elevate everyday rituals.

Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experience, Lee is also the founder of The Things We Do, a beauty concept bar offering premium, safe, and effective services from bio-stimulators to microneedling to PRFM (Platelet-Rich Fibrin Matrix). Lee joins Who What Wear co-founder Hillary Kerr to walk through all of the latest and greatest science-backed treatments worth trying this year. Plus, Lee shares her most cost-effective tip for rejuvenating your skin. 

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before pivoting into pharmaceutical and diagnostic sales. Working in the medical industry gave her a deep understanding of physiology that paired well with her love for strength training and exercise. When Greca began posting videos of her full-length workouts online, her platform quickly grew as more and more people looked to her for advice on how to achieve their fitness goals. It wasn’t long before Greca was training A-listers like Kim Kardashian. She then went on to found WeRise Fitness—an app where she helps millions of users build healthy lifestyles, and her newest venture has been co-founding science-backed supplement brand Aonic.

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fashion director in the luxury space and how he strives to bring the runway to his customers. He recaps the biggest shopping trends he noticed in 2025 and tells us what brands and styles he thinks we'll see more of in 2026. Plus, he tells you which It items to look for when you're shopping this spring to refresh your wardrobe, from tailored wool coats to silk peplum tops.

Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She began her career working in PR for a top beverage company and, in her off time, ran a food blog to supplement her income, sharing original healthy recipes online and posting tutorials. When Mansfield was unexpectedly fired from her day job, she decided to put everything she had into growing her online presence. She amassed thousands of followers with each dish she shared, building a brand around making cooking less complicated for people who want to lead healthy lifestyles. Within months of losing her job, Mansfield grew her platform enough to monetize her content and turn her hobby into a full-time gig. Today, she has a cookbook under her belt (and another on the way), runs a venture capital firm called Grt Sht Ventures that allows her to invest in like-minded businesses, and leads an online community of more than

In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way in the luxury-jewelry space with his namesake brand. Dousset joins us to talk about how he became the go-to engagement ring designer for celebrities like Eva Longoria and Paris Hilton and why celebrities don’t have as much impact on engagement trends as you’d think. He explains why he decided to switch to only using lab-grown diamonds in his work and how he incorporates them in stunning, one-of-one pieces for his customers. Plus, he shares his expert recommendations for the best starter pieces in any fine-jewelry collection.

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Kristen Nichols, WWW's associate director of special projects, to discuss her annual Luxury Report—a comprehensive analysis of the trends, It items, and runway moments that defined this year in luxury fashion. They recap the highly anticipated creative-director debuts we saw at major houses, including Michael Rider's first show with Celine, and they discuss which celebrity partnerships drove luxury sales all year long. Plus, Nichols shares her predictions for the trends we'll see in 2026 as new designers take on big roles at major fashion houses.  Read the Luxury Report here! Shop our editors' eBay picks here!

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles