Build Your Salon With Phil Jackson

There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are what separate thriving salon owners from those who are barely scraping by. And if you’re charging bargain-basement prices, dodging taxes, or refusing to invest in your business, you can’t blame clients for not taking you seriously. This is a call to arms. It’s time to step up, get serious, and elevate our industry together—because if we don’t, who will?

AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible.In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions.From generating client emails in seconds to analysing big data without the headache, I’ll walk you through how AI can cut your workload without cutting corners. I’m even throwing in a few lesser-known AI tools that can help with everything from content creation to salon marketing—so you can focus on what you do best!Check out SINTRA here: https://playosinc.pxf.io/o4z9xW

In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative.I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and high street decline are equally big threats to salons. I’ll also shine a light on the truth behind the manufacturers who may be more invested in keeping us inefficient than we realise.If you’re a salon owner or anyone in the industry, this episode will help you rethink the crisis we’re facing and explore a more realistic, solution-driven approach. Tune in for a dose of honesty, fresh perspective, and, as always, a bit of no-nonsense wisdom.

Why You Should Be Charging High-Ticket Prices in Your SalonAre you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing—why you should be charging more and how to do it without scaring clients away.I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and how to position yourself as the go-to expert in your area. Plus, I’ll share my top strategies for creating signature treatments, improving the customer experience, and making price shopping a thing of the past.If you’re tired of working harder without seeing the financial rewards, this episode is for you. And don’t forget—if you’re ready to take your pricing to the next level, check out my Get Paid Properly programme at getpaidproperly.com/podcastfor exclusive savings.Enjoy the episode, and let me know—are you ready to start charging what you're worth?

In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service. I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.

In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining clients. With over two decades of experience and a portfolio exceeding 240 salons globally, Phil challenges the notion that social media is the be-all and end-all of marketing. We explore key topics such as the significance of SEO, how to effectively use your website to convert visitors into clients, and the crucial role that data plays in making business decisions. From understanding traffic sources to optimising content, this episode is packed with practical advice for salon owners looking to harness the power of their online presence. Join us as we break down the numbers and discover how a well-maintained websit

In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane task into a thrilling opportunity for building customer relationships and boosting sales. We explore the importance of storytelling in retail, the necessity of integrating product recommendations into consultations, and how to tackle the common hesitations surrounding retailing. Whether you're a seasoned salon owner or just starting, this episode is packed with valuable insights to elevate your business. Tune in and discover how embracing a fresh perspective on retail can lead to significant transformations in your salon. Sign up to Arif's newsletter through instagram https://instagram/com/aibeautyconsultancy or find out more about the course by emailing hello@aibeaut

In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025. Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approach in a way that feels fresh and engaging. I encourage you to take the time to celebrate your successes, learn from the challenges, and prepare for the new year ahead with a clear focus. Together, we'll explore how doing less can lead to greater results, allowing you to dedicate your energy towards achieving your goals. Tune in for a dose of wisdom and inspiration to kick off the year with passion and purpose!

In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills. Together, we’ll identify opportunities to diversify your income and streamline your operations to ensure greater productivity. As we approach a new year, let’s unlock the potential for profitability while creating an unforgettable journey for every client who walks through your doors. I invite you to join me on this inspiring journey towards success and growth. Don't forget to reach out if you need guidance – I'm just an email away!

In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology. You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients. Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth. Don’t miss the insights—let's build

In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, identify whether you truly need to recruit, and explore how effective recruitment marketing can attract the right candidates. I also share innovative strategies, such as leveraging your current customers to widen your recruitment reach and creating an inviting onboarding process that ensures new team members start strong. Get ready to enhance your recruitment approach and strengthen your salon team, all while cultivating a positive and engaging workplace culture. Tune in for actionable advice that will empower you and your business! Listen in and let's transform your recruitment process together!

Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule. I also discuss the importance of effectively managing your salon's reputation and encourage you to implement a recommend-a-friend program to expand your clientele. Tune in for valuable wisdom that will help you build a successful and sustainable salon business. Let's transform your approach to promotions together!

In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health. We’ll discuss how to effectively manage spending, the significance of tracking your income, and the impact of seasonal trends on your business. Ever wondered how to reduce financial anxiety? I’ve got insights on building a predictable income stream through memberships and smart budgeting practices. Grab a pen and paper because you won't want to miss these invaluable insights that could transform your salon’s financial future. Tune in for strategies that empower you to take control of your cash flow and ensure your salon remains a success!

In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of effective communication and the need for regular one-on-one meetings—moving beyond the traditional appraisal systems to foster a culture of ongoing dialogue and support. I also explore the evolving landscape of our industry, highlighting the shift from self-employment to the need for strong, nurturing employment structures that allow career progression. Join me as I uncover strategies for motivating your team without relying solely on traditional commission structures, and discover the value of creating a positive salon culture that acknowledges the personal lives and aspirations of your team members. Whether you are a seasoned salon owner or just starting out, this

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas. We’ll explore how to create attractive packages, the importance of entering the festive conversation with your clients, and the value of collaboration with local businesses. Plus, I’ll offer insights into using email marketing effectively to drive bookings and increase customer engagement. This episode is designed for salon owners and beauty professionals who want to turn the holiday season into a thriving opportunity, regardless of past challenges. Tune in to make this December your most profitable yet! Listen now and let’s transform your salo

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence. Join me as we unlock the secrets to a motivated and harmonious salon team!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses. Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable! Tune in for all the insights you need to keep thriving amidst competition.

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session. Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges. We discuss the importance of aligning your product offerings with your salon's brand and explore the potential of exciting pricing strategies. Whether you're struggling with retail sales or looking to enhance your team's performance, this episode is packed with actionable advice and tips to elevate your salon business. Tune in for your dose of Wise Owl wisdom and let’s build your salon together!